- Radio Ad Buyers Proceed "Conservatively"
Research Brief, Jack Loechner - Friday, September 10, 2010
According to a revised radio industry forecast from BIA/Kelsey, reported in t ...
- Study: Credit Cards Out, Prepaid Cards, Cash In
Marketing Daily, Karl Greenberg - Wednesday, September 8, 2010
People are ditching credit cards for debit, gift and prepaid cards, accordi ...
- A Doctor In The House?
Research Brief, Jack Loechner - Thursday, September 9, 2010
According to the comScore/ImpactRx Physician Behavioral Measurement solution, 81% of physicians onli ...
- Bieber Clogging Twitter
Around the Net In Online Marketing, John Capone - Tuesday, September 7, 2010
The next time the Fail Whale pops up while you are attempti ...
- Major Data Challenges: Infrastructure, Quality, Privacy
Marketing Daily, Karlene Lukovitz - Wednesday, September 8, 2010
The integration of online and offline marketing data will enable levels ...
- Edmunds.com Online Game Garners Opinions
Marketing Daily, - Tuesday, September 7, 2010
Edmunds.com is launching "Vehicle Rating Game" at survey.edmunds.com/rating. Participants are asked ...
- A Census-ational Summer
MediaDailyNews, Rob Frydlewicz - Tuesday, September 7, 2010
After spending 30 years working in corporate America, insulated from the "unwash ...
- Kantar Nabs Nielsen's Boehme, STB Biz Critical
MediaDailyNews, David Goetzl - Tuesday, September 7, 2010
Jeff Boehme, who was overseeing Nielsen's entrée into the set-top-box data aren ...
- More Households Hit Pause, Study Finds DVR Ownership Contracts With Economy
MediaDailyNews, Joe Mandese - Wednesday, September 8, 2010
Digital video recorders (DVRs), once seen as the ultimate threat for ...
- IDC: Android To Outpace iOS, Smartphone Sales Up 55.4% In 2010
Online Media Daily, Mark Walsh - Tuesday, September 7, 2010
Android will edge out Apple's iOS to become the third-most pervasive mobi ...
- Making A List And Checking It Twice
Research Brief, Jack Loechner - Wednesday, September 8, 2010
A new study by the DMRSGroup on compiled lists,. "Online Sources ...
- Social Media's Biggest Obstacle: Failure to Measure
The Social Graf, Erik Sass - Wednesday, September 8, 2010
Efforts to build customer loyalty garner more social media spending from markete ...
- Brand 'Warmth' Key To Loyalty, Purchase Intent
Marketing Daily, Karlene Lukovitz - Friday, September 3, 2010
Memo to Burger King's new owners: Check out the "warmth" factor whi ...
- Most Don't Know Mobile Contract Expiration Date
Marketing Daily, - Friday, September 3, 2010
According to a recent study commissioned by Best Buy Mobile, only 4 ...
- Report: Video Usage Surges, Thanks Partly To Streaming Sites' Commitment To Infrastructure
Online Media Daily, Gavin O'Malley - Friday, September 3, 2010
Over the past year, the amount of time American audiences spent watchi ...
- Pew Report: Grown-Ups Text Too
Online Media Daily, Mark Walsh - Friday, September 3, 2010
Adults aren't as avid text messagers as teens are, but a growi ...
- Who Would You Believe?
Research Brief, Jack Loechner - Tuesday, September 7, 2010
The Gallup annual Confidence in Institutions survey found the military faring be ...
- Rich or Thin?
Research Brief, Jack Loechner - Monday, September 6, 2010
When American adults were asked if they would most want to ...
- Data: Live Video Streaming Up 600%
Around the Net In Online Marketing, Gavin O'Malley - Friday, September 3, 2010
Over the past year, the amount of time American audiences spent watchi ...
- Study: Consumers Divided On Credit Vs. Cash
Marketing Daily, - Thursday, September 2, 2010
About 60% of consumers knew that merchants have to pay credit ca ...
- ABI: Location-Based Marketing To Reach $1.8B In 2015
Online Media Daily, Mark Walsh - Thursday, September 2, 2010
Location-based services from Foursquare and Loopt to the new Shopkick app ha ...
- Who's That Talking?
Research Brief, Jack Loechner - Friday, September 3, 2010
According to a recent Nielsen analysis of mobile use, African-Americans use t ...
- Affluent, Generous Young Women Lead Recovery
Marketing Daily, Sarah Mahoney - Wednesday, September 1, 2010
"There's certainly more fearlessness about spending among younger, affluent shoppers," Ed Ja ...
- Landlines And Television Sets Losing Importance
Research Brief, Jack Loechner - Thursday, September 2, 2010
According to a new nationwide survey from the Pew Research Center's Soci ...
- Affluent Moms Change Their Stripes
Research Brief, Jack Loechner - Wednesday, September 1, 2010
According to a white paper to be released in September, "Affluent Mothe ...