- Greek Yogurt: Athenos 'Yiayia' Spot Beats Competitors
Marketing Daily, Karlene Lukovitz - Thursday, March 31, 2011
Kraft Athenos's new "Yiayia" campaign may have offended some Greek organizations, b ...
- Non-contract Plans Look A Lot Like Contract Plans
Marketing Daily, Aaron Baar - Thursday, March 31, 2011
According to a new study from J.D. Power & Associates, 49% ...
- Walmart, Target, Home Depot Top U.S. Brands
Marketing Daily, Sarah Mahoney - Wednesday, March 30, 2011
Walmart retains its position as the most valuable retail brand for t ...
- Dairy Queen Ads Said To Melt Among Younger Set
Marketing Daily, Aaron Baar - Wednesday, March 30, 2011
During the period from March 9 to March 24, when the ...
- Celeb Followers Index High On Advice
Research Brief, Jack Loechner - Thursday, March 31, 2011
According to The Nielsen Company, a celebrity endorser is a valuable ass ...
- Women Find Facebook Friends Annoying
The Social Graf, Erik Sass - Thursday, March 31, 2011
Gender stereotypes are great for stirring the pot, and this opportunity ...
- Darwin Might Have Said As Much: Beauties Make Money On Their Looks
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 30, 2011
A study of a series of five large surveys done between 19 ...
- Q&A: Meet Gen Y, The Sherpa Parents
Marketing Daily, Sarah Mahoney - Tuesday, March 29, 2011
When it comes to Gen Y, demographers tend to be a litt ...
- Non-Burger Chains Up In EquiTrend Score
Marketing Daily, Karl Greenberg - Tuesday, March 29, 2011
The study gives Subway the nod as "Quick Serve Restaurant Brand ...
- Who, Me Worried?
Research Brief, Jack Loechner - Wednesday, March 30, 2011
According to 13 issues Gallup measured in a March poll, summarized ...
- Ford Sync In For Fight With Similar Products: Edmunds
Marketing Daily, Karl Greenberg - Monday, March 28, 2011
Ford launched Sync -- its telematics joint venture with Microsoft -- fo ...
- Kaplan To VP, Bravo Ad Sales Research
MediaDailyNews, - Monday, March 28, 2011
Bravo Media named David Kaplan to the position of vice president, Bra ...
- Millennials Get It
Research Brief, Jack Loechner - Tuesday, March 29, 2011
According to responses from the national Survey of the American Consumer ...
- Q&A: J.D. Powers' O'Neill On 'Listening' Tools
Marketing Daily, Karl Greenberg - Friday, March 25, 2011
The firm is, like everyone else, figuring out how to use soci ...
- Global Private Label To Leap 25% By 2025
Marketing Daily, Karlene Lukovitz - Friday, March 25, 2011
The report also concludes that top or "A" brands are expected ...
- Study: Americans Hate Faux Green Marketers
Marketing Daily, Sarah Mahoney - Friday, March 25, 2011
Cone, a Boston-based cause-related marketing firm, says there is also a growi ...
- Mobile Searchers Even Search At Home
Research Brief, Jack Loechner - Monday, March 28, 2011
According to the Performics 2011 Mobile Search Insights Study, conducted by R ...
- In China, Happiness Is Saying What You Want (Online)
The Social Graf, Erik Sass - Monday, March 28, 2011
Despite the Chinese government's squashing of planned protests over the last coup ...
- Tethered To Social Media And Receptive To Texted Ads
Engage:Millennials, Anne Marie Kelly - Friday, March 25, 2011
This young, formerly elusive media demographic is now aswarm with digital med ...
- Extreme Flavors Getting More Extreme
Marketing Daily, Karlene Lukovitz - Thursday, March 24, 2011
Like a sprig of Douglas fir in that martini? Adventurous chefs a ...
- Study: Spend Ad Money On Better Buyer Experience
Marketing Daily, Tanya Gazdik - Thursday, March 24, 2011
One in five U.S. consumers says a bad customer experience leads him/h ...
- Deal-a-Day Offers On Fast Track
Research Brief, Jack Loechner - Friday, March 25, 2011
According to BIA/Kelsey, U.S. consumer spending on deal-a-day offers, is expected ...
- U.S. Census Is All About Hispanic, Local
Marketing Daily, Karl Greenberg - Wednesday, March 23, 2011
Census Bureau director Robert Groves says this local data, free to advertiser ...
- Top Value: Google #1; Coke Slips From Top 10
Marketing Daily, Karlene Lukovitz - Wednesday, March 23, 2011
A significant exception within the generally rising tech company rankings was Noki ...
- Study: Female Investors Need Personal Interaction
Marketing Daily, Tanya Gazdik - Wednesday, March 23, 2011
According to Mintel's data, 39% of female investors say their primary sour ...
- Rosenfeld To Zoom Research Director
MediaDailyNews, - Wednesday, March 23, 2011
Zoom Media and Marketing named Dan Rosenfeld director of research and insig ...
- Active Mobile Users Are Active Online Searchers
Research Brief, Jack Loechner - Thursday, March 24, 2011
According to the BIGresearch Simultaneous Media Usage Survey, mobile users who active ...
- Social Media Means More Than Social Channels
Marketing Daily, Karl Greenberg - Tuesday, March 22, 2011
"Facebook and Twitter audiences report themselves to be frequent recommenders in eve ...
- Study Finds Smartphones Bring In Bucks
Marketing Daily, Aaron Baar - Tuesday, March 22, 2011
The average revenue per smartphone user is $86, compared with $55 f ...
- Report Explores Social Media, Consumer Relationship
Marketing Daily, Tanya Gazdik - Tuesday, March 22, 2011
The basics are regular posts, trustworthy brand news, new product information, contes ...