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Results for March 2011
Greek Yogurt: Athenos 'Yiayia' Spot Beats Competitors
Marketing Daily, Karlene Lukovitz - Thursday, March 31, 2011
Kraft Athenos's new "Yiayia" campaign may have offended some Greek organizations, but ...
Non-contract Plans Look A Lot Like Contract Plans
Marketing Daily, Aaron Baar - Thursday, March 31, 2011
According to a new study from J.D. Power & Associates, 49% of ...
Walmart, Target, Home Depot Top U.S. Brands
Marketing Daily, Sarah Mahoney - Wednesday, March 30, 2011
Walmart retains its position as the most valuable retail brand for the ...
Dairy Queen Ads Said To Melt Among Younger Set
Marketing Daily, Aaron Baar - Wednesday, March 30, 2011
During the period from March 9 to March 24, when the ad ...
Celeb Followers Index High On Advice
Research Brief, Jack Loechner - Thursday, March 31, 2011
According to The Nielsen Company, a celebrity endorser is a valuable asset ...
Women Find Facebook Friends Annoying
The Social Graf, Erik Sass - Thursday, March 31, 2011
Gender stereotypes are great for stirring the pot, and this opportunity is ...
Darwin Might Have Said As Much: Beauties Make Money On Their Looks
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 30, 2011
A study of a series of five large surveys done between 1971 ...
Q&A: Meet Gen Y, The Sherpa Parents
Marketing Daily, Sarah Mahoney - Tuesday, March 29, 2011
When it comes to Gen Y, demographers tend to be a little ...
Non-Burger Chains Up In EquiTrend Score
Marketing Daily, Karl Greenberg - Tuesday, March 29, 2011
The study gives Subway the nod as "Quick Serve Restaurant Brand of ...
Who, Me Worried?
Research Brief, Jack Loechner - Wednesday, March 30, 2011
According to 13 issues Gallup measured in a March poll, summarized by ...
Ford Sync In For Fight With Similar Products: Edmunds
Marketing Daily, Karl Greenberg - Monday, March 28, 2011
Ford launched Sync -- its telematics joint venture with Microsoft -- four ...
Kaplan To VP, Bravo Ad Sales Research
MediaDailyNews, - Monday, March 28, 2011
Bravo Media named David Kaplan to the position of vice president, Bravo ...
Millennials Get It
Research Brief, Jack Loechner - Tuesday, March 29, 2011
According to responses from the national Survey of the American Consumer by ...
Q&A: J.D. Powers' O'Neill On 'Listening' Tools
Marketing Daily, Karl Greenberg - Friday, March 25, 2011
The firm is, like everyone else, figuring out how to use social ...
Global Private Label To Leap 25% By 2025
Marketing Daily, Karlene Lukovitz - Friday, March 25, 2011
The report also concludes that top or "A" brands are expected to ...
Study: Americans Hate Faux Green Marketers
Marketing Daily, Sarah Mahoney - Friday, March 25, 2011
Cone, a Boston-based cause-related marketing firm, says there is also a growing ...
Mobile Searchers Even Search At Home
Research Brief, Jack Loechner - Monday, March 28, 2011
According to the Performics 2011 Mobile Search Insights Study, conducted by ROI ...
In China, Happiness Is Saying What You Want (Online)
The Social Graf, Erik Sass - Monday, March 28, 2011
Despite the Chinese government's squashing of planned protests over the last couple ...
Tethered To Social Media And Receptive To Texted Ads
Engage:Millennials, Anne Marie Kelly - Friday, March 25, 2011
This young, formerly elusive media demographic is now aswarm with digital media ...
Extreme Flavors Getting More Extreme
Marketing Daily, Karlene Lukovitz - Thursday, March 24, 2011
Like a sprig of Douglas fir in that martini? Adventurous chefs and ...
Study: Spend Ad Money On Better Buyer Experience
Marketing Daily, Tanya Gazdik - Thursday, March 24, 2011
One in five U.S. consumers says a bad customer experience leads him/her ...
Deal-a-Day Offers On Fast Track
Research Brief, Jack Loechner - Friday, March 25, 2011
According to BIA/Kelsey, U.S. consumer spending on deal-a-day offers, is expected to ...
U.S. Census Is All About Hispanic, Local
Marketing Daily, Karl Greenberg - Wednesday, March 23, 2011
Census Bureau director Robert Groves says this local data, free to advertisers, ...
Top Value: Google #1; Coke Slips From Top 10
Marketing Daily, Karlene Lukovitz - Wednesday, March 23, 2011
A significant exception within the generally rising tech company rankings was Nokia, ...
Study: Female Investors Need Personal Interaction
Marketing Daily, Tanya Gazdik - Wednesday, March 23, 2011
According to Mintel's data, 39% of female investors say their primary source ...
Rosenfeld To Zoom Research Director
MediaDailyNews, - Wednesday, March 23, 2011
Zoom Media and Marketing named Dan Rosenfeld director of research and insig ...
Active Mobile Users Are Active Online Searchers
Research Brief, Jack Loechner - Thursday, March 24, 2011
According to the BIGresearch Simultaneous Media Usage Survey, mobile users who actively ...
Social Media Means More Than Social Channels
Marketing Daily, Karl Greenberg - Tuesday, March 22, 2011
"Facebook and Twitter audiences report themselves to be frequent recommenders in every ...
Study Finds Smartphones Bring In Bucks
Marketing Daily, Aaron Baar - Tuesday, March 22, 2011
The average revenue per smartphone user is $86, compared with $55 for ...
Report Explores Social Media, Consumer Relationship
Marketing Daily, Tanya Gazdik - Tuesday, March 22, 2011
The basics are regular posts, trustworthy brand news, new product information, contests ...
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