- The New Grandparent: Younger, Richer, More Giving
Marketing Daily, Sarah Mahoney - Wednesday, August 31, 2011
Today's grandparents aren't the thrifty geezers most marketers think they are, accordi ...
- Fast Casual Brands Represent 50%+ Of Burger Chains
Marketing Daily, Karlene Lukovitz - Tuesday, August 30, 2011
"This is an interesting time in the burger segment," says Technomic E ...
- Not Everything is "Made in China"
Research Brief, Jack Loechner - Wednesday, August 31, 2011
According to FRBSS and calculations by the authors, Galina Hale and Ba ...
- Best Buy, Sears, Target Lead In Cross-Channel
Marketing Daily, Sarah Mahoney - Monday, August 29, 2011
"Two years ago, when we did this study, only a small percenta ...
- Study: Lottery Winners Would Continue To Clip
Marketing Daily, Nina Lentini - Monday, August 29, 2011
"Overwhelmingly, 96% of the more than 23,300 respondents said that they wou ...
- Radio Listeners And Revenues Grow
Research Brief, Jack Loechner - Tuesday, August 30, 2011
Compared to the Arbitron estimates from one year ago, network radio increas ...
- Groupon Traffic Tumbles -- Is Deal Fatigue to Blame?
The Social Graf, Erik Sass - Tuesday, August 30, 2011
The increasingly competitive group discount and daily deal marketplace may be approachi ...
- Shoppers Buy Just 51% Of Food In Grocery Stores
Marketing Daily, Sarah Mahoney - Friday, August 26, 2011
While shoppers are value-conscious, they still say food quality, especially perishables, a ...
- Older Users Get Into Social-Networking Groove
Online Media Daily, Mark Walsh - Friday, August 26, 2011
For the first time, half of adult Americans are using social-networking site ...
- Wanted: Retailers Making Emotional Connections to Consumers
Research Brief, Jack Loechner - Monday, August 29, 2011
New data released by Motista suggests that retailers should look beyond t ...
- Beauty Brands' Organic Marketing Claims Fall Short
Marketing Daily, - Thursday, August 25, 2011
A new study from the London-based Organic Monitor reports that the formulatio ...
- QR Codes Best in Magazines, Newspapers & Packaging
Research Brief, Jack Loechner - Friday, August 26, 2011
A new comScore study on mobile QR (Quick Response) code scanning readab ...
- Female Buzz! Barbie, Kotex ... Harley Davidson?
Marketing Daily, Nina Lentini - Wednesday, August 24, 2011
What brings them together? Among other things, risk-taking, category redefinition, social med ...
- Branded Entertainment Needs To Be Measured
Research Brief, Jack Loechner - Thursday, August 25, 2011
According to a new survey from the ANA (Association of National Advertisers ...
- Study Suggests Holiday Retailers Look Beyond Traditional Emotions
Around the Net In Brand Marketing, Nina Lentini - Wednesday, August 24, 2011
This year, says Motista, only 24% of consumers are planning to ma ...
- Macy's, Victoria's Secret, Nordstrom Top Digital Retailers
Marketing Daily, - Wednesday, August 24, 2011
Many department stores may have traditional roots, but that hasn't stopped th ...
- Tablet Commerce: A New Marketing Target
Research Brief, Jack Loechner - Wednesday, August 24, 2011
According to a new report by Forrester Research, in partnership with Bizra ...
- Millennials: Big On Cause-Marketing, Not On TV
Marketing Daily, Karlene Lukovitz - Monday, August 22, 2011
Millennials are more aware than Americans of other generations of campaigns su ...
- P.O.P Materials Need To Be There!
Research Brief, Jack Loechner - Tuesday, August 23, 2011
According to more than 100 store, branch office and dealer sales manage ...
- Apple Rules Online Movie Sales and Rentals, But Wal-Mart Makes a Move
VidBlog, Steve Smith - Tuesday, August 23, 2011
Tablets and music players aren't the only markets Apple is dominating ...
- News Flash: College Kids Have Poor Nutrition Habits
Marketing Daily, - Friday, August 19, 2011
Male college students eat only about five servings of fruits and vegetabl ...
- Tablets, Smartphones Changing Media Consumption
Marketing Daily, Aaron Baar - Friday, August 19, 2011
Tablets and iPhones are fundamentally changing the way people get their entertainmen ...
- Initiative: Consumer Engagement Key To Brand Choice
Marketing Daily, Steve McClellan - Monday, August 22, 2011
More than 40% of customers now say they will not buy ...
- That's Amore
Research Brief, Jack Loechner - Monday, August 22, 2011
The results of The Harris Poll of American adults, surveyed online ...
- Indian, Chinese Autos Underwhelm U.S. Buyers
Marketing Daily, Tanya Gazdik - Thursday, August 18, 2011
Significant barriers exist for automakers such as Tata, BYD and Mahindra, accordi ...
- AmEx Tops In Customer Satisfaction 5 Years Running
Marketing Daily, Tanya Gazdik - Thursday, August 18, 2011
American Express ranks highest in customer satisfaction for a fifth consecutive ye ...
- Opportunity: Find Right Formula For Body Lotion
Marketing Daily, Nina Lentini - Thursday, August 18, 2011
Manufacturers of a body lotion that leaves skin feeling moisturized yet n ...
- ARF Taps Campbell's Woodard To Lead Ad Effectiveness
MediaDailyNews, Joe Mandese - Thursday, August 18, 2011
Robert Woodard, former vice president-global consumer and customer insights at Campbell So ...
- Smartphone Leads You On
Research Brief, Jack Loechner - Friday, August 19, 2011
According to a new U.S. study of mobile map usage by comScor ...
- Mobile Users Want Relevant Messages From Brands
Marketing Daily, Aaron Baar - Wednesday, August 17, 2011
According to new research from consumer insights agency Communispace, people want mo ...