- Affluent Families Are Time-Constrained, Connected
Marketing Daily, Karl Greenberg - Friday, September 30, 2011
The study finds that affluent families are highly influential and very like ...
- Life Insurers Missing Younger Customers
Marketing Daily, - Friday, September 30, 2011
Life insurance companies are missing the opportunity to acquire customers under a ...
- Online Ad Revenue Is Breaking Records
Marketing Daily, Karl Greenberg - Thursday, September 29, 2011
Someone's making Googles of money in the ad business this year. Onli ...
- ESPN To Use Research Tracking Day-In-The-Life Of Media Consumers
MediaDailyNews, Joe Mandese - Friday, September 30, 2011
ESPN has signed on as the charter subscriber of a promising n ...
- Mobile Web Gets Better, But Slow Progress
Online Media Daily, Mark Walsh - Thursday, September 29, 2011
A 2009 report issued by the usability experts at Nielsen Norman Gro ...
- EReaders Read More
Research Brief, Jack Loechner - Friday, September 30, 2011
The results of The Harris Poll in July, 2011 show 15% ...
- Automotive Ads On Mobile Gain Strong Following
Research Brief, Jack Loechner - Thursday, September 29, 2011
According to the Millennial Media Mobile Automotive Study, with comScore, Smartphones enab ...
- Starcom Taps Maxwell As New Research Director
MediaDailyNews, Steve McClellan - Tuesday, September 27, 2011
Starcom USA has appointed Chad Maxwell senior vice president research intelligence directo ...
- Incentivized Ad Engagement Floats All Boats
Research Brief, Jack Loechner - Wednesday, September 28, 2011
A new study by KN Dimestore and SocialVibe shows that incentivized advertisi ...
- Independent Restaurants Have Some Advantages
Marketing Daily, - Monday, September 26, 2011
While independent restaurants have been hardest-hit by the economy, they have so ...
- Report Spotlights 'Junk Food' Commodities Subsidies
Marketing Daily, - Monday, September 26, 2011
According to a new report from CALPIRG and the U.S. PIRG Educati ...
- All's Not Right With the World
Research Brief, Jack Loechner - Tuesday, September 27, 2011
According to a new report by Ipsos titled "Ipsos Global @dvisory: T ...
- Lunch Behaviors Can Vary Significantly By Generation
Marketing Daily, Karlene Lukovitz - Sunday, September 25, 2011
Millennials are the heaviest users of restaurants/foodservice options at lunch, but they' ...
- Frequency
MediaDailyNews, Joe Mandese - Monday, September 26, 2011
Let's begin with a quote made famous by Dan Rather. And late ...
- Multiple System Offerings Biggest Business Challenge
Research Brief, Jack Loechner - Monday, September 26, 2011
According to the second annual survey by Kony Solutions, compiled from retai ...
- Church & State (Look That Up In Your Funk & Wagnallsl)
Show Daily, Joe Mandese - Monday, September 26, 2011
That's the way OMMA Global New York opening keynoter Jimmy Wales stat ...
- Wales: Control = Authentic Content
Show Daily, Mark Walsh - Monday, September 26, 2011
Wikipedia and Wikia founder Jimmy Wales knows something about the creation ...
- The Facebook Influence: They Really, Really 'Like' You
Data and Targeting Insider, Steve Smith - Friday, September 23, 2011
Facebook did an Apple this week. It whipped up anticipatory enthusiasm f ...
- September Looking Better Than August For Auto Sales
Marketing Daily, - Thursday, September 22, 2011
September is looking to be a better month than last for new-vehic ...
- Nielsen Plummets, Rentrak Soars On News Of Ratings Glitch, Cuban Investment
MediaDailyNews, Joe Mandese - Friday, September 23, 2011
The TV ratings gods both gaveth and tooketh away Thursday as t ...
- More "Deals," More Sign Ups, More Spending
Research Brief, Jack Loechner - Friday, September 23, 2011
According to an update of U.S. deals forecast by BIA/Kelsey, U.S. consum ...
- Forecast: Expect Holiday Ho-Hos To Be Only So-So
Marketing Daily, Sarah Mahoney - Wednesday, September 21, 2011
'Tis the season to read holiday tea leaves, and three just-released forecas ...
- Nielsen Discloses Major TV Ratings Glitch, Could Impact Millions In TV Ad Buys
MediaDailyNews, Joe Mandese - Thursday, September 22, 2011
A week after unveiling an aggressive plan to convince the ad indust ...
- Innerscope Expands Scope, Gets Funds To Scale New Neuro Research Platform
MediaDailyNews, Joe Mandese - Thursday, September 22, 2011
Days after it became known that one top neuroscience-based marketing researcher w ...
- Email And Free Shipping Woos Online Shoppers
Research Brief, Jack Loechner - Thursday, September 22, 2011
According to a new release from Kantar Media Compete, successful retailers a ...
- Customer Satisfaction With Computers Is Unchanged
Marketing Daily, Aaron Baar - Tuesday, September 20, 2011
"A leveling out is obviously not a change," Forrest Morgeson, ACSI's direct ...
- Who, What, When, Where: Horizon Seeks To Answer The 'Why' With New Group
MediaDailyNews, Joe Mandese - Wednesday, September 21, 2011
Horizon Media Tuesday unveiled a new consumer insights division, aptly named T ...
- Social Media's The Place To Go
Research Brief, Jack Loechner - Wednesday, September 21, 2011
According to a new Nielsen report, social media's growth connects people wi ...
- Industry Releases Digital Marketing Measurement Solution
Marketing Daily, - Monday, September 19, 2011
The just-completed first phase of the Making Measurement Make Sense (3MS) initiati ...
- Customer Experience Management: Extinction Bound?
Marketing Daily, Karlene Lukovitz - Tuesday, September 20, 2011
Customer experience management (CEM) is in danger of being "misunderstood into extinction ...