- Brain Drain: Neuro Researcher EmSense Goes On The Block
MediaDailyNews, Joe Mandese - Tuesday, September 20, 2011
EmSense, a leader in the promising field of neuromarketing research, is ...
- Companies Need To Improve Mobile Load Times
Online Media Daily, Mark Walsh - Monday, September 19, 2011
Two years ago, technology performance firm Compuware issued study results showing mobi ...
- ANA, IAB, 4A's Unveil 'Measurement' Framework, Plan For Pilot Tests
Online Media Daily, - Monday, September 19, 2011
The ANA, IAB and 4A's just released the first phase of the ...
- Active Mobile Users Would Switch Stores For 20% Price Reduction
Research Brief, Jack Loechner - Tuesday, September 20, 2011
According to a new study by L.E.K. Consulting, more than half ...
- Streaming Provides Preview For Music Buy
Marketing Daily, Aaron Baar - Friday, September 16, 2011
According to a survey of 1,000 consumers conducted by Insight Research Gro ...
- Consumers More Critical Of Cause Marketing
Marketing Daily, Karl Greenberg - Friday, September 16, 2011
"One of the most interesting developments in the area of social go ...
- Blogger/Analyst Sternberg Gets IONized, Will Had Sales Research
MediaDailyNews, - Monday, September 19, 2011
Long-time Madison Avenue media researcher and programming analyst Steve Sternberg has join ...
- ION Taps Sternberg To Head Sales Research
MediaDailyNews, Wayne Friedman - Monday, September 19, 2011
Longtime TV programming analysis executive for media agencies, Steve Sternberg has be ...
- Adjusted Socioeconomically, Hispanics and Whites Neck and Neck in Digital Use
Research Brief, Jack Loechner - Monday, September 19, 2011
According to a study from the Pew Research Center, reported in Marketi ...
- Wealthy Influenced by Social Media on Luxury Purchases
The Social Graf, Erik Sass - Monday, September 19, 2011
Over half of high-net-worth individuals (defined as people with $1 million ...
- Look Into Our Eyes: The Art Of The Gaze
Data and Targeting Insider, Steve Smith - Friday, September 16, 2011
Forget your click-throughs, your hang times, your content choices. One of t ...
- Kaiser Permanente Ads Encourage Better Health
Marketing Daily, Tanya Gazdik - Thursday, September 15, 2011
Created by Warren, Mich.-based Campbell Ewald, the work is based on resear ...
- From Gen Y To Seniors, Luxury Fashion Spend Rises
Marketing Daily, Sarah Mahoney - Thursday, September 15, 2011
When it comes to spending on luxury clothing and accessories, new resear ...
- TRA Utilizes Adap.TV For Online Video Buys
MediaDailyNews, Wayne Friedman - Thursday, September 15, 2011
Media research company TRA is now moving to the Internet to he ...
- Open More, Click Same, One Year Later
Research Brief, Jack Loechner - Friday, September 16, 2011
Epsilon and the Direct Marketing Association's Email Experience Council released the ...
- With Mega Coupons, Whole Foods Goes On Offensive
Marketing Daily, Sarah Mahoney - Wednesday, September 14, 2011
While it probably won't be enough to shed its "Whole Paycheck" reputatio ...
- Daily Deal Companies Here To Stay
Marketing Daily, - Wednesday, September 14, 2011
A new study by researchers at Rice University and and Cornell Universi ...
- Shoppers Want One 'Green Score'
Marketing Daily, - Wednesday, September 14, 2011
A new survey finds that consumers want to have a universal "gree ...
- Share Buttons on Social Sites Increase Exposure Sevenfold
Research Brief, Jack Loechner - Thursday, September 15, 2011
According to BrightEdge, an in-depth analysis of more than 4 million twee ...
- Viewers Give Thumbs Up To Sept. 11 TV Ads
Marketing Daily, Karl Greenberg - Tuesday, September 13, 2011
Ace Metrix, which rated some 14 such Sept. 11-themed ads, found th ...
- Differences Abound Among Affluent Consumers
Marketing Daily, Karl Greenberg - Tuesday, September 13, 2011
According to Ipsos Mendelsohn, in 2010, 5% of affluent households owned ...
- Holiday News: Shoppers More Anxious Over Economy
Marketing Daily, Aaron Baar - Wednesday, September 14, 2011
According to The NPD Group's monthly Economy Tracker survey, two-thirds of U. ...
- Life Insurance Ownership Lowest Among Hispanics
Marketing Daily, - Tuesday, September 13, 2011
Hispanics have the lowest rates of life insurance ownership when compared ...
- Nielsen Unveils Plan To Make Facebook Panel The 'GRP' Of Online Advertising, Cites New 'Demo' Breaks
Online Media Daily, Joe Mandese - Wednesday, September 14, 2011
Nielsen Tuesday unveiled a push to turn the new online campaign ratin ...
- Agency Model: Push Innovation, Cover All Media
Research Brief, Jack Loechner - Wednesday, September 14, 2011
According to a new study by the Horn Group and Kelton Researc ...
- Facebook is #1 Android App for Women
The Social Graf, Erik Sass - Wednesday, September 14, 2011
"Women be [accessin' Facebook via mobile devices]," if I may paraphrase Sinb ...
- The Rise Of Social Media
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 13, 2011
Seeking to become the prime source of data for new media, Niels ...
- CPG Loyalty: Sports Drinks Among Strongest
Marketing Daily, Karlene Lukovitz - Monday, September 12, 2011
Many of the categories showing the largest gains already had high loyal ...
- NASCAR Car Washes To Open, Starting In Chicago
Marketing Daily, Karl Greenberg - Monday, September 12, 2011
The company last year got exclusive rights to use the NASCAR lo ...
- WPP Kantar Acquires GMI To Enhance Online Research
MediaDailyNews, Steve McClellan - Monday, September 12, 2011
WPP's media and market research subsidiary Kantar has acquired Seattle-based research fi ...