- Eight in Ten Holiday Shoppers Giving $28 Billion In Gift Cards
Research Brief, Jack Loechner - Friday, December 9, 2011
According to NRF's 2011 Holiday Consumer Intentions and Actions survey conducted ...
- What Online Video Viewers Want: A Good Laugh
VidBlog, Daisy Whitney - Friday, December 9, 2011
"Comedy. Love, and a bit with a dog." That's what audiences ha ...
- Retailers Tagging Social and Mobile as 2012 Targets
Research Brief, Jack Loechner - Thursday, December 8, 2011
According to the report, "Surviving the Current Market Mania with a Sol ...
- 2012 Trends Include Importing Ideas From Overseas
Marketing Daily, Karlene Lukovitz - Tuesday, December 6, 2011
Not only are U.S. restaurant chains increasingly looking to overseas markets f ...
- Shoppers Are Savvier, Seek More Deals
Marketing Daily, Karl Greenberg - Tuesday, December 6, 2011
The American Pantry Study revealed that 80% of shoppers like to s ...
- Aegis Signs With Rentrak, Will Use Exact Commercial Ratings
MediaDailyNews, Joe Mandese - Wednesday, December 7, 2011
In an effort to get beyond conventional Nielsen ratings, Aegis Media Nor ...
- Tech Marketing Budgets Up for 2012; Digital Dominates
Research Brief, Jack Loechner - Wednesday, December 7, 2011
In a new global research report released today by IDG Research Service ...
- Social Media ROI Remains a High Priority for Marketers
The Social Graf, Erik Sass - Wednesday, December 7, 2011
Coming to grips with the return-on-investment from social media marketing is ...
- Online Video, Alternative TV Among Fastest Growing Consumer Segments for TV Viewing, Report Finds
VidBlog, Daisy Whitney - Wednesday, December 7, 2011
As venues for viewing programs proliferate, consumers are changing not just the ...
- Q&A; Why Yankee Candle Trumps Victoria's Secret
Marketing Daily, Sarah Mahoney - Tuesday, December 6, 2011
Media Logic, which specializes in social media, recently launched the Retail Soci ...
- Mobile Shoppers Expect Desktop Performance
Research Brief, Jack Loechner - Tuesday, December 6, 2011
The mobile channel's contribution to retail sales rose from 3.4% to 6. ...
- Social Sharing Trends
Research Brief, Jack Loechner - Monday, December 5, 2011
Secure social login can be used to speed up registration on sit ...
- Google Grants Are A Wonderful Thing
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 2, 2011
Giving back can be rewarding, but search engine marketing professionals know ...
- J.D. Power: Lexus, Mini Dealers Rock
Marketing Daily, Karl Greenberg - Thursday, December 1, 2011
And overall consumer satisfaction with the new-vehicle sales process has improved vers ...
- Dads More Likely Than Moms To Buy Electronics
Marketing Daily, Karl Greenberg - Thursday, December 1, 2011
Ipsos OTX MediaCT's new LMX Family Study of all media and technolo ...
- High-End Cosmetics Continue To Gain
Marketing Daily, Sarah Mahoney - Thursday, December 1, 2011
Women may be worried about the economy, but they are certainly splurgi ...
- New Nielsen Data Glitch Overstates Four Years Of 'Non-HUT' Totals
MediaDailyNews, Joe Mandese - Friday, December 2, 2011
Nielsen has begun informing clients of yet another significant data processing glit ...
- Nielsen CCO Dandridge Leaving For Private Equity Group, Role Under Review
MediaDailyNews, Joe Mandese - Thursday, December 1, 2011
Ed Dandridge is out as Chief Communications Officer at Nielsen. Dandridge ...
- Pew: Girls Just Want To Have Fun Online, Boys Too
Raw, Joe Mandese - Friday, December 2, 2011
Americans are increasingly going online just for fun and to pass t ...
- Almost 120 Million People Worldwide Are Social Game Players
Research Brief, Jack Loechner - Friday, December 2, 2011
The results of a survey, updating a 2010 report targeting social vid ...
- Expert Labs Rates the Feds on Social Media
The Social Graf, Erik Sass - Friday, December 2, 2011
The federal government is much in the news nowadays, and the scruti ...
- U.S. Consumer Confidence Highest Since 2003
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 1, 2011
A report released Tuesday by the Conference Board showed that consumer confiden ...
- WPP Panel Examines Brand Equity
Around the Net In Media, Phyllis Fine - Thursday, December 1, 2011
How much does it matter if consumers like your brand? That's t ...
- Private-Label Credit Card Spending Drops
Marketing Daily, Tanya Gazdik - Wednesday, November 30, 2011
Private-label card spending dropped 14.4% percent last year, primarily due to ...
- Survey: 78% Of U.S. Families Report Buying Organics
Marketing Daily, Karlene Lukovitz - Wednesday, November 30, 2011
More than three-quarters (78%) of U.S. families now purchase some organic food ...
- AutoTrader: Consumers Returning To Luxury
Marketing Daily, Karl Greenberg - Wednesday, November 30, 2011
The automotive market seems to offer data that supports studies by t ...
- Study: Social Media Brand Advocacy Endures
Marketing Daily, Karlene Lukovitz - Wednesday, November 30, 2011
No one doubts the power of word-of-mouth brand advocacy. But how lo ...
- TNS Names May EVP, Southeast
MediaDailyNews, Fern Siegel - Wednesday, November 30, 2011
Custom research company TNS named James May executive vice president of i ...
- Study: Most Popular Cable Nets Not Highest-Rated
MediaDailyNews, Wayne Friedman - Wednesday, November 30, 2011
Cable consumers' favorite channels aren't always the highest-rated. Beta Research demonstrates th ...
- Nielsen CCO Dandridge Leaving To Run Private Equity Association, Role Under Review
Raw, Joe Mandese - Thursday, December 1, 2011
Ed Dandridge is out as Chief Communications Officer at Nielsen. Dandridge ...