- Customer Retention, Engagement Are Critical
Marketing Daily, Karl Greenberg - Monday, December 19, 2011
What does next year promise for brand loyalty? If the recent pa ...
- Nielsen Names Cambridge's Kash Vice Chair, Promotes Habib To COO
MediaDailyNews, Joe Mandese - Monday, December 19, 2011
Nielsen is expanding its "office of the CEO," naming Rick Kash Vi ...
- Consumers Looking For Seamless, Pervasive, Wireless Connectivity
Research Brief, Jack Loechner - Tuesday, December 20, 2011
According to a new consumer poll by Broadcom Corporation, exploring technology tren ...
- Motorcycle Retailers Improve The Experience
Marketing Daily, Karl Greenberg - Friday, December 16, 2011
The study, based on responses from 8,123 owners who purchased a n ...
- Only 14% Use Online Devices For Rented Movies
Marketing Daily, Aaron Baar - Saturday, December 17, 2011
Though Internet-connected entertainment devices (televisions, tablets, gaming consoles, smartphones) are all t ...
- Edmunds.com Taps KBB.com Exec For Post
Marketing Daily, Karl Greenberg - Friday, December 16, 2011
Edmunds.com has tapped Michael Grave as director of national accounts in i ...
- Ecommerce Bettering Bricks; Stores Staying Open; Web Ships Free
Research Brief, Jack Loechner - Monday, December 19, 2011
According to Allison Enright, Senior Editor at Internet Retailer, analyzing early reta ...
- Global Executives Treading Cautiously Into '12
Marketing Daily, Tanya Gazdik - Friday, December 16, 2011
Respondents were only slightly more optimistic about the global and local economi ...
- Goin' To Meetin'
Research Brief, Jack Loechner - Friday, December 16, 2011
According to the American Express Meetings & Events "2012 Meetings Forecast," 6 ...
- Cars Ads Bearing Gifts? No, Thanks
Marketing Daily, Karl Greenberg - Wednesday, December 14, 2011
Ad tracking firm Ace Metrix says there are more than 150 n ...
- MyPlate Guidelines: Adherence Is Extremely Low
Marketing Daily, Karlene Lukovitz - Wednesday, December 14, 2011
The average American's diet meets most of the nutritional guidelines recommended ...
- Healthcare Industry Needs To Rebuild Trust
Marketing Daily, Aaron Baar - Wednesday, December 14, 2011
According to three years of research conducted by marketing consultancy Partners ...
- Study: MediaMath, Turn Top DSP Vendors
Online Media Daily, Gavin O'Malley - Wednesday, December 14, 2011
Based on Forrester's 48-criteria evaluation, MediaMath, Turn, and DataXu led all D ...
- See It, Touch It, Engage It
Research Brief, Jack Loechner - Thursday, December 15, 2011
New Benchmark research by MediaMind reveals that users are 2.5 times mo ...
- Marketers Slicing from TV Budgets for Online Video in 2012
VidBlog, Daisy Whitney - Thursday, December 15, 2011
Brace yourselves, TV networks. About two-thirds of marketers say they'll increase the ...
- Single-Serve Now 7.5% Of U.S. Coffee Sales
Marketing Daily, Karlene Lukovitz - Tuesday, December 13, 2011
Single-serve coffee formats, a category "scarcely worth tracking" five years ago, n ...
- Procrastination: 41% Plan On The 11th Hour
Marketing Daily, Sarah Mahoney - Wednesday, December 14, 2011
Looks like more Americans are dragging their heels on holiday shopping th ...
- But Wait, The USPS Is Still Preferred For Direct Mail!
Research Brief, Jack Loechner - Wednesday, December 14, 2011
According to the recently released Epsilon Targeting 2011 Channel Preference Study dire ...
- Marketers Struggle With Social Media
Marketing Daily, Tanya Gazdik - Monday, December 12, 2011
Marketers are investing in social media. People are logging in and "likin ...
- Measurements Differ, But Online Ad Spend Up
Online Media Daily, Gavin O'Malley - Monday, December 12, 2011
Despite a lack of measurement standards, local online ad spending will sh ...
- Nielsen Catalina Launches 'Shopper Access' For Specific Media, Will Tie Offline Consumers To Online Campaigns
Online Media Daily, Joe Mandese - Monday, December 12, 2011
Specific Media, the digital marketing company that acquired MySpace.com from News Cor ...
- Mobile Email Click And Open Jumps 51%
Research Brief, Jack Loechner - Tuesday, December 13, 2011
According to new release from Knotice, the "Mobile Email Opens Report," featuri ...
- Social Networking Left Without Strategy
Marketing Daily, Aaron Baar - Friday, December 9, 2011
One of the main obstacles for companies to fully integrate social med ...
- Gluten-Free Menu Items Up 61%
Marketing Daily, Karlene Lukovitz - Friday, December 9, 2011
Menu items billed as gluten-free increased by 61% between 2010 and 201 ...
- What Do Women (And Men) Want?
Marketing: Causes, David Hessekiel - Monday, December 12, 2011
Sigmund Freud, the father of psychoanalysis, is famous for having asked t ...
- Like Father, Like Son
Research Brief, Jack Loechner - Monday, December 12, 2011
According to a recent wave of LMX, conducted by Ipsos, fathers wi ...
- 'Variety' Launches Data Product
Around the Net In Media, Phyllis Fine - Friday, December 9, 2011
Entertainment trade pub Variety debuted Flixtracker, a paid subscription database for fi ...
- Shoppers Opt For Slightly Used Luxury
Marketing Daily, Karl Greenberg - Thursday, December 8, 2011
Most auto shoppers are pragmatic when it comes to auto purchases, b ...
- Amazon, eBay Top M-Shopper Lists
Online Media Daily, Steve Smith - Thursday, December 8, 2011
The mobilized shopper has become the marketing story of this holiday. Buye ...
- GfK Acquires Knowledge Networks
Raw, Joe Mandese - Friday, December 9, 2011
GfK, the German research giant that is the parent of MRI a ...