Around the Net
'Variety' Launches Data Product
- New York Observer, Friday, December 9, 2011 2:16 PM
Entertainment trade pub Variety debuted Flixtracker, a paid subscription database for film and digital entertainment still in development, as part of its campaign to create a profitable data and research division.
The Variety Group earlier this year bought the model for Flixtracker -- TVtracker, a broadcast TV database -- and in 2012 plans to launch Incentives Tracker and VScore.
