- Live Free Or Quit
Research Brief, Jack Loechner - Monday, April 9, 2012
While Americans publish their personal information for all their friends to se ...
- Gens X, Y Reshape Online, Mobile Shopping
Marketing Daily, Sarah Mahoney - Thursday, April 5, 2012
Overall, 47% of those in the survey agree that they are buyi ...
- Brand Keys: Team Loyalty Transcends Win/Loss
Marketing Daily, Karl Greenberg - Thursday, April 5, 2012
The firm's Sports Loyalty Index, which is intended to give professional spor ...
- Online Videos Effective In Upping Brand Awareness, Marketing
Online Media Daily, Gavin O'Malley - Thursday, April 5, 2012
Digitas thinks it's time for big brands and TV networks to ful ...
- There's No Place Like Home
Research Brief, Jack Loechner - Friday, April 6, 2012
According to a new Pew Research survey, among all adults ages ...
- Electronic Books Eating Paper
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 5, 2012
Thanks in part to gifting, one in five American adults read ...
- Amazon, Not Apple, Tops List Of Genius
Marketing Daily, Sarah Mahoney - Wednesday, April 4, 2012
Amazon's practicality score is extra impressive -- not just for what ...
- Easter Chocolate Launches Jump 45%
Marketing Daily, Karlene Lukovitz - Wednesday, April 4, 2012
"This year has proved to be a real hotbed of activity f ...
- Video and Social Marketing Drive Content Marketing
Research Brief, Jack Loechner - Thursday, April 5, 2012
According to the Outbrain State of Content Marketing 2012 report, content marketi ...
- Social Media Buzz Can Predict Elections
The Social Graf, Erik Sass - Thursday, April 5, 2012
Social media buzz can predict the winners in political elections, although ...
- People More Likely To Pay Car Loans Than Mortgage
Around the Net In Brand Marketing, Nina Lentini - Wednesday, April 4, 2012
An analysis of about 4 million people who had at least o ...
- Report: Coupon Offers Decline 8.1%
Marketing Daily, Sarah Mahoney - Tuesday, April 3, 2012
Food marketers drastically cut their use of coupons last year, issuing 13. ...
- Ad Effectiveness Methodologies: Comparing 'Recall' With 'Opportunity To See'
Metrics Insider, Molly Elmore - Wednesday, April 4, 2012
Over the past decade, cross-media research has become increasingly important to advertiser ...
- New Online Ad Model Gives Brands Inventory For Free, In Exchange For Case Study Results
Online Media Daily, Joe Mandese - Wednesday, April 4, 2012
In one of the most enterprising efforts to leverage the vast poo ...
- Keep 'em Comin' Back
Research Brief, Jack Loechner - Wednesday, April 4, 2012
According to a recent survey of marketing executives by Loyalty 360, althou ...
- Digital Ad Delivery Practices Examined
Research Brief, Jack Loechner - Tuesday, April 3, 2012
According to a recent comScore release of results from its U.S.-based v ...
- Digital Coupon Users Shop More, Spend More
Research Brief, Jack Loechner - Monday, April 2, 2012
A soon to be released study from Coupons.com, in conjunction with G ...