- Trust Is Earned, According To Consumers
Research Brief, Jack Loechner - Thursday, April 19, 2012
According to a new study from Nielsen, 92% of consumers around t ...
- Choice-Based Ads Show Higher Effectiveness
VidBlog, Daisy Whitney - Wednesday, April 18, 2012
How can choice influence ad effectiveness? Blip said that about 40% ...
- IBM Defines Digital Behavioral Patterns
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 18, 2012
IBM unveiled its study Beyond Digital, analyzing the digital behavior of 3,8 ...
- Gen Y: The Digital Divide Gets Deeper
Marketing Daily, Sarah Mahoney - Tuesday, April 17, 2012
Ewan Duncan, a principal in the Seattle office of McKinsey & C ...
- Tablets Gaining In Video Viewing Race
Marketing Daily, Aaron Baar - Tuesday, April 17, 2012
Forget the "third screen." Tablets are moving into the second-screen position (behi ...
- Arbitron Debuts Mobile Analytics Offering
Online Media Daily, Mark Walsh - Tuesday, April 17, 2012
Arbitron is launching a new syndicated mobile research service for the U. ...
- Abandoned Carts Deserve A Second Chance
Research Brief, Jack Loechner - Wednesday, April 18, 2012
Findings from the e-tailing group Annual Merchant Survey and the 14th Annu ...
- TV Hook-Ups Popular
Research Brief, Jack Loechner - Tuesday, April 17, 2012
According to new consumer research from Leichtman Research Group, 38% of a ...
- Health Care Orgs Lag in Social Media
The Social Graf, Erik Sass - Tuesday, April 17, 2012
Health care organizations, including hospitals, health insurers and pharmaceutical companies, lag f ...
- Gen Y Dissected: Six Types Of Millennials
Marketing Daily, Sarah Mahoney - Monday, April 16, 2012
"Our research reaffirmed the historic optimism of Millennials," Christine Barton, a partn ...
- Social Media Mavens
Research Brief, Jack Loechner - Monday, April 16, 2012
According to a new study by Netpop, social networkers, a giant swa ...
- Arbitron Unveils Mobile Measurement Panel: Will Meter Smartphones, Tablets
MediaDailyNews, Joe Mandese - Tuesday, April 17, 2012
Long-time radio audience measurement firm Arbitron has officially moved into the h ...
- More Shoppers Seeking Value, Says MarketTools
Around the Net In Brand Marketing, Nina Lentini - Friday, April 13, 2012
A new study released Thursday by MarketTools found that 63% of shoppe ...
- The Global, Socially Conscious Consumer
Research Brief, Jack Loechner - Friday, April 13, 2012
New findings from a Nielsen survey of more than 28,000 online responden ...
- Hispanics Use Social Media More - But Share Less
The Social Graf, Erik Sass - Friday, April 13, 2012
The alleged "digital divide" notwithstanding, U.S. Hispanics are enthusiastic users of soci ...
- Cord-Shaving Grows Among Middle-Age Adults; Now a Mainstream Phenom?
VidBlog, Daisy Whitney - Friday, April 13, 2012
Most of us agree that cord-cutting, for the time being, is ...
- UK Trails Latin America In Reader Engagement
Around the Net In OMD Europe, Nina Lentini - Thursday, April 12, 2012
A study of social media habits in 10 countries by Kantar Med ...
- Retail Promos: 75% Of Internet Users Prefer Email Over Text
Around the Net In OMD Europe, Nina Lentini - Thursday, April 12, 2012
A report from Ipsos finds that Internet users in the UK a ...
- iPad Gives Apple Lead In Tablet-TV Push
Online Media Daily, Mark Walsh - Wednesday, April 11, 2012
With the rise of the mobile era, smartphones and tablets have beco ...
- Ads, FSIs, and Coupons Increase CPG Share of Voice
Research Brief, Jack Loechner - Thursday, April 12, 2012
Kantar Media reports that retailer advertising expenditures increased 1.6% and retailer participati ...
- Google+ Sweet Spot Is... Mobile?
The Social Graf, Erik Sass - Thursday, April 12, 2012
Depending what metrics you look at, Google+ is either a fast-growing, promisi ...
- Friends Have More Credibility Than Brands
Marketing Daily, Aaron Baar - Tuesday, April 10, 2012
Ninety-two percent of respondents in 56 different countries said they trusted word-of-mou ...
- Drivers Grip SUVs Despite High Gas Prices
Marketing Daily, Karl Greenberg - Tuesday, April 10, 2012
Of the third who said higher fuel prices would actually cause th ...
- Consumers Like Online Shopping Better Than In-Store
Research Brief, Jack Loechner - Wednesday, April 11, 2012
According to a recent Bazaarvoice study comparing feedback from online to in-sto ...
- Employees Trust CEOs Who Use Social Media More
The Social Graf, Erik Sass - Wednesday, April 11, 2012
While bosses may not always be thrilled about their employees using soci ...
- Get Your Red Hots...
Research Brief, Jack Loechner - Tuesday, April 10, 2012
According to the new Scarborough Sports Marketing study, nearly half of a ...
- 10 Most Trusted Brands In America
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 9, 2012
The Values Institute, a research entity at Santa Ana, Calif., marketing fi ...
- Pet Food Shoppers Continue To Buy Premium
Marketing Daily, Tanya Gazdik - Sunday, April 8, 2012
Across all areas of the U.S. pet market, the net fallout fr ...
- General Mills Heads 'Most Reputable' Rankings
Marketing Daily, Karlene Lukovitz - Friday, April 6, 2012
General Mills earned the #1 spot with a Pulse score of ...
- Q&A: Size Matters: Why Large = Power
Marketing Daily, Sarah Mahoney - Monday, April 9, 2012
"In our bagel experiment, the banner put people in a certain minds ...