More Shoppers Seeking Value, Says MarketTools

A new study released Thursday by MarketTools found that 63% of shoppers say they have changed their shopping habits in the past six months, with the majority reporting changes to seek more value. According to the study, to save money on grocery bills, respondents reported that they buy items with coupons (80%); buy store brands instead of name brands (62%); use store loyalty cards that offer discounts (62%); buy items only when they are on sale (58%); and buy more large-sized products (43%).

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