Employees Trust CEOs Who Use Social Media More
While bosses may not always be thrilled about their employees using social media in the workplace, the reverse isn’t true: it seems employees take a more favorable view of bosses who use social media to communicate, according to BRANDfog’s 2012 CEO, Social Media and Leadership Survey. Unfortunately, most of their bosses aren’t doing this.
BRANDfog surveyed hundreds of employees from companies ranging in size from startups to Fortune 500 players, asking them about top execs’ use of social media to communicate with them and the wider world. The results were unambiguous: 81% of respondents said they believe that CEOs who engage in social media are better equipped than their peers to lead companies in the contemporary business environment, including “communicating values” and shaping a corporate reputation; 82% said they were “more likely” or “much more likely” to trust a company whose CEO and top execs use social media; and 78% said they would prefer to work for a company whose leadership is active on social media.
Most survey respondents agreed that CEOs can use social media to improve engagement with a number of important stakeholders: 89.3% said top execs can use it to communicate better with customers, 84.7% said with employees, and 66.3% with investors. 71% of respondents said C-suite engagement with social media can result in better brand image. On the other hand, social media can’t fix a corporate environment that is broken: just 45% said they believed C-suite social media engagement can lead to improved company morale.
Asked to rank how important it was for CEOs and C-suite execs to participate in social media, 50% of employees said it was “very important,” while 31% said it was “somewhat important.” Only 14% said it was “not important.”
All this makes interesting reading when juxtaposed with actual rates of social media engagement among CEOs and top execs. According to figures cited by BRANDfog, while 61% of Fortune 500 brands use Twitter to engage with customers, just 2.5% of Fortune 500 CEOs are actively using Twitter.
Recent Social Media & Marketing Daily Articles
-
Two Out of Three Aussie Tweens Use Social Media May 23, 5:11 p.m.
Even though children below age 13 aren’t supposedly allowed on most social media sites, 67% of ...
-
Moms More Likely to Share Online, Media and Tech Fav Subjects May 22, 4:46 p.m.
Moms are more likely to share online content on social media, according to a new survey ...
-
Teens Don't Mind Advertisers Getting Personal Info May 21, 3:52 p.m.
While regulators, legislators and activists wring their hands about social media advertising and privacy issues, one ...
-
Social Nets Going to the Dogs, or Vice Versa May 20, 3:19 p.m.
Dogs are social animals, and some are doubtless the most important relationship in their owners’ lives; ...
-
Young Celebs Knock Social Media May 17, 3:12 p.m.
I don’t normally write about what celebrities are saying or doing, because I frankly don’t care. ...
-
Rise in Plastic Surgery Attributed to Social Media May 16, 12:32 p.m.
Social media seems to be driving an increase in plastic surgery, according to an annual survey ...
-
One in Three Social Marketers Dissatisfied with Results May 15, 11:38 a.m.
One in three marketers who use social media for advertising say they aren’t satisfied with the ...
-
Younger Investment Pros Get Info from Social Media May 14, 4 p.m.
Younger investment professionals are more likely to use social media as a source of information for ...
-
Moms Stressed Out by Pinterest May 13, 4:06 p.m.
While Pinterest might seem like a place for caring and sharing, the female-dominated social network is ...
-
Social Media Makes It Harder to Move On When Relationships End May 10, 12:49 p.m.
Whether you are dumped or the dumper, most people will readily agree that it’s difficult to ...
1 comment on "Employees Trust CEOs Who Use Social Media More".
Leave a Comment