• Facebook Testing New Notifications Tab
    Facebook is planning to give its notifications a major makeover, converting it into a central hub for news from across the site, according to Mashable, which first reported the news this week. Facebook is currently testing the new notifications tab and will begin rolling it out to mobile users sometime in the near future, per the same report.
  • SapientNitro Taps Adaptly For Social Ad Tech
    Publicis agency SapientNitro has formed a strategic partnership with Adaptly, giving it access to the latter's social media advertising technology in North America. The alliance will help SapientNitro expand its capabilities and streamline delivery of social ad campaigns on platforms including Facebook, Twitter, and Kik.
  • Social Media Risk Scoring Comes To Insurance
    Following years of speculation that insurers might use information drawn from social media profiles to evaluate the potential risks presented by their customers, the insurance industry is getting its first official social media risk-scoring service courtesy of Social Intelligence. The new Social Media Risk Scoring tool is intended for use by insurers in the property and casualty category.
  • Guess Who Dominates Social Logins?
    Facebook is the clear leader in social media logins for Web sites and mobile apps that allow users to connect their accounts to social profiles, according to customer management firm Gigya, which surveyed over 300,000 sites and apps using its login technology. Facebook accounted for roughly two-thirds of all logins that rely on social media profiles for authentication in the first quarter of 2015, up 3% from the fourth quarter of 2014. That compares to 21% for Google+, 6% of social logins for Twitter and 5% for Yahoo.
  • Social TV On The Rise, IAB Finds
    A large majority of American adults use mobile devices or computers while watching TV, and a big part of this multiscreen activity is devoted to social media -- much of it related to the TV programs, according to a new study from the Interactive Advertising Bureau. The study results come from a survey of 651 U.S. adults conducted by Vision Critical's Media & Entertainment Practice on behalf of the IAB in January.
  • Young People Avoid Parents On Social Media
    You can file this one under "hurtful" but also "hilarious:" a third of young adults in the UK have stopped using a social network because their parents started using it, according to a survey of 2,003 Brits conducted by the Halifax Digital Home Index in February. Unsurprisingly, the trend has gathered speed as more older adults have joined the networks, rendering them unfit for habitation by normal people with a plague of sheer oldness.
  • Social Media Guides Investment Decisions
    Institutional investors are using social media to gather information that guides their investment decisions, according to a new report Greenwich Associates, titled "Institutional Investing in the Digital Age: How Social Media Informs and Shapes the Investing Process." The findings come from a survey of 256 major investors including corporate and public pension funds, insurance companies, endowments and foundations worldwide. These organizations were responsible for investment funds ranging in size from under $250 million to over $10 billion.
  • Forbes Licenses New Capitalist Tool, Social Selling
    A social media communications management system from Forbes? Sure, why not! The business magazine turned digital media powerhouse and branding juggernaut is licensing its name and brand to SocialPort, a system created by rFactr to help companies optimize marketing content across different social platforms, with a focus on social selling in B2B marketplaces.
  • Still More Evidence Links Facebook To Depression
    Facebook is obviously here to stay, but some people may need to start changing or moderating their usage because of the risk of depression. That's right, yet another study has been published linking Facebook to depression, perhaps because it encourages people to compare themselves with other users -- or rather, with the idealized, unrealistic images other users choose to share, depicting themselves in the best possible light.
  • Clinton Launches White House Bid On Social Media
    Already heavily favored to win the Democratic nomination in 2016, Hillary Clinton moved to secure her lead by officially announcing her candidacy on Sunday. In a campaign that promises to borrow heavily from Barack Obama's techniques for reaching younger voters, Clinton did the President one better by making her announcement on social media -- a first for mainstream candidates.
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