• PostBeyond Helps Employees Engage Online (Safely)
    Social media has presented a huge dilemma for companies and brands, torn between the desire to engage consumers and the fear of a public relations catastrophe resulting from an ill-advised post. Inviting your employees to post to social media sounds good in theory, but frankly some might not be the sharpest tacks in the drawer, and the simple fact is everyone makes mistakes.
  • Facebook Introduces Ads in Suggested Videos
    Facebook is building a video empire but many publishers have been wondering how exactly they're going to monetize their product, putting the world's largest social network at a disadvantage relative to Google's YouTube. According to Variety Facebook is moving to even up the playing field with a new advertising offering as part of "suggested videos," in the form of ads that appear in a gallery of video content.
  • Shazam Lets Fans Hear What Stars Are Listening To
    One question I think most people have about their favorite musicians is: what do they listen to when they're not making music themselves? Well, now we can find out courtesy of Shazam, which is introducing a new feature that allows fans to follow their favorite musicians and find out what music they're discovering through Shazam's audio recognition technology.
  • Brands Ride Gay Marriage Social Wave
    There's a joke about "engagement" here somewhere. As most readers are doubtless aware the Supreme Court legalized gay marriage in all 50 states last week, and the reaction on social media was, well, enormous: according to Facebook around 26 million users changed their Facebook pictures to show a rainbow flag to celebrate the historic decision. And of course brands weren't far behind, as marketers capitalized on the big moment to boost engagement with social media posts showing their support for marriage equality.
  • Social Life Management Helps You Polish Your Online Reputation
    We're well over a decade into the social media age now, and that means that a lot of people have had a lot of opportunities to put very ill-advised things online, learning only too late the tragic lesson that stuff lives forever on the Internets. "Ah, how terrible is wisdom when it profiteth not the wise!"
  • Live Nation Used Facebook's Atlas to Target, Measure Concertgoers
    Facebook's Atlas system for targeting and measuring advertising has been live in its current from since September 2014, and there's a lot of anecdotal evidence about its capabilities, but this week a big advertising client -- ticket vendor Live Nation -- shared some specific details about its success with Atlas. The announcement was made, inevitably, at Cannes, but Facebook also shared some key insights on its Atlas blog for the rest of us uncool people.
  • Photo Filters Boost Social Engagement
    In addition to making every photo look all artsy and brooding - look, it's a refrigerator, and it's depressed! - digital photo filters actually boost social media engagement, attracting more clicks and comments. That's according to a new study by Yahoo Labs and Georgia Tech University, first reported in the New York Times, which looked at more than seven million photos from Flickr, of which half originally came from Instagram.
  • FTC Updates Social Media Marketing Guidelines
    Hold the phone! The federal government is producing more regulations -- shocking, I know -- and this week's batch includes new, more specific advice for social media marketing compliance from the Federal Trade Commission. Among other things the FTC updated its social media guidelines for the use of endorsements and testimonials.
  • Facebook Wants Advertisers to Get Smart
    Most advertisers still aren't exploiting Facebook data to its full potential, and the social media behemoth wants to change that with intensive training courses, according to a report in Bloomberg, citing remarks by Facebook vice president for global marketing solutions Carolyn Everson. The company is also bringing Facebook-style ad targeting to Instagram; both initiatives will be unveiled this week at, you guessed it, Cannes (P.S. everyone who's not in Cannes: party at my place!).
  • Pinterest Unveils Marketing Developer Partners
    Pinterest is ramping up its advertising offerings through partnerships with a number of marketing develop partners (MDPs), who will help ad clients optimize and scale up their campaigns using Pinterest's Ads API. After announcing the program last month, the image-centric social network for enthusiasts has named the official MDPs as well as some of their launch clients.
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