• Organic Reach Still Possible On Facebook
    Reports of the demise of organic reach on Facebook may have been somewhat exaggerated, according to a new report from LiveWorld. The catch is that the posts can't be overtly promotional in nature -- but that's actually the key to successful social media marketing anyway, notes LiveWorld chairman and CEO Peter Friedman. LiveWorld reached out to Facebook seeking clarity about the new rules regarding organic reach and learned that there is no sweeping ban against posts from brands. Rather, the ban only concerns obvious marketing messages.
  • Special LED Glasses Foil Facial Recognition
    Online security company AVG has developed special glasses that frustrate facial recognition software. The experimental glasses, presented by AVG at the Mobile World Conference in Barcelona, are equipped with LEDs that emit infrared light, otherwise invisible to ordinary human vision, which makes it impossible for digital cameras connected to facial recognition software to get a lock on your face. They basically provide a Star Trek-style "cloaking device" for your face, at least as far as automated facial recognition goes.
  • Men Are Possessive Jerks, And Other Psychological Insights From Social Media
    Social media is yielding real insights into human psychology, according to a number of presentations at the Society for Personality and Social Psychology's annual convention in Long Beach. According to PsychCentral.com, researchers believe that detailed new approaches in areas like language analysis and computer science are enabling better analysis and more accurate results.
  • ISIS Versus Social Media
    ISIS supporters on Sunday called on jihadists around the world to kill Twitter employees because of the company's frequent blocking of their social media accounts. "Your virtual war on us will cause a real war on you," reads an online post addressed to Twitter founder Jack Dorsey and shared by ISIS supporters. - BuzzFeed, 3/1/15
  • Google+ Some: A Divide + Conquer Strategy
    Google+ isn't a social network, it's actually a social layer. And it may soon become several different layers as the company is thinking about dividing it up into a number of more or less standalone platforms, according to a report in Forbes, citing Sundar Pichai, Google's senior vice-president of products. Pichai didn't come out and say "we're dismembering Google+," but then Google execs' gnomic statements about Google+ have always required a fair amount of parsing. Rather, what Pichai did say was "I think increasingly you'll see us focus on communications, photos and the Google+ Stream as three important areas, rather ...
  • New Car Buyers Getting Low Mileage Out of Social, Mobile
    Social media is a relatively minor source of information for new car buyers, including persons age 32 and under, according to new data from MaritzCX, a customer relationship data company that surveyed more than 60,000 people about their automotive purchase habits.
  • Monster Brings Job Ads To Twitter
    This week Monster announced the official launch of Monster Social Ads, a social recruitment advertising service on Twitter, which had its initial beta launch in November 2014 and is now universally available in the U.S. According to the company, Monster Social Job Ads offers automated distribution of selected jobs to targeted candidates among the full Twitter audience, meaning outside of the company's own followers.
  • More Customer Service Moving To Social Media
    Customer service is rapidly migrating from the telephone to an array of digital channels, led by social media, Web chat, mobile apps, and online video, reflecting customers' evolving technology and expectations. That's according to a new report from Dimension Data, which surveyed 901 organizations with customer contact centers in 72 countries around the world about their plans for the next two years.
  • Social Media Sucked At Guessing Oscars
    People love to predict things online, and in general, apparently for the joy of being publicly proven wrong. The Academy Awards are no exception, with social media users issuing all kinds of guesses for winners in various categories, and failing more than half the time. Using data from Facebook, Twitter, Adobe and Hootsuite, Variety compared social media forecasts with actual winners and found that just 13 out of 29 predictions were on the money.
  • YouTube Launching App For Kids
    YouTube is preparing to unveil a new, free app just for kids, called (duh) YouTube Kids. Set to launch February 23 for Android devices, YouTube Kids features a kid-friendly interface, banishing comments and other distractions, with little scrolling needed. Parental controls allow parents to set a limit on viewing time with passwords.
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