• 10 Times Social Media Made The World Worse In 2014
    There's no question that social media is doing a lot of good in the world. However, because I am a Debbie Downer with some Scrooge-like tendencies, I feel I cannot let the Time.com cheerfest pass without a rebuttal, so without further ado here are 10 Times Social Media Made the World Worse in 2014 -- the point being not so much that social media is actually bad, but rather that it is morally neutral, meaning that its worth depends entirely on how we use it.
  • Social Media Helps Fight Aging
    Using social media can help delay the effects of aging and improve the physical and mental well being of elderly people, according to a new study from the University of Exeter in the UK. Seniors in a study group that received social media training showed improved cognition and increased confidence in their ability to handle day-to-day tasks. They also displayed a stronger sense of personal identity and reported feeling less lonely -- lessening the risk of depression, a major factor in mental and physical decline associated with aging.
  • 'Kony 2012' Org, Invisible Children, Shutting Down
    Invisible Children, the nonprofit that produced "Kony 2012" -- widely regarded as the most successful viral video in history -- will shut down over the next year, the company announced Monday morning. The humanitarian organization will wind down its operations by the end of 2015, beginning with an immediate round of layoffs.
  • Victoria's Secret Fashion Show Is No Secret Online
    If you feel like you saw a lot more satin this week than usual, it's not just your imagination. The lovely ladies of Victoria's Secret dominated social media with the Victoria's Secret Fashion Show, according to MediaPost's Digital Engagement Index, a new social measurement tool powered by ListenFirst, tracking activity across major social platforms for the 500 biggest brands listed by Redbooks.
  • Social Media Growth Leveling Off in U.S.
    While it's probably not time to start digging its grave, social media seems to have reached saturation in the U.S., where it originated. That's according to a new global survey of media usage by Ofcom, the British telecoms regulator, citing results from its own independent research panels in countries around the world. Ofcom also found that social network usage appears to be declining in the UK.
  • Social Media Is Literally Addictive
    People say they're "addicted" to all kinds of stuff that actually turns out to be benign -- sure, you may really like those pumpkin spice lattes, but when they go away you don't get all twitchy and irritable. However people who say they're addicted to social media might be telling the truth, as another study suggests that yep, social media is literally addictive.
  • Frequent Sharers Not Representative of Customers
    While market researchers have identified social media as a potential treasure trove of consumer insights, any data derived from social media should be treated with caution, because in reality the people who post most frequently aren't necessarily representative of a brand's actual customer base.
  • Mobile Traffic Behind 'Dark Social'
    Recently a lot of attention has been paid to "dark social," referring to visits to social platforms and sites connected to them, that can't be accounted for with the usual Web measurement tools. There's been all kinds of speculation as to its potential sources: is it people sharing stuff on email? Instant messaging? Private networks? Measurement error? Ghosts? Space aliens? (Okay, maybe not those last ones).
  • Can Social Media Help NYPD Fix Its Tarnished Image?
    Long held up as a model for big city law enforcement in the U.S. and abroad, this week the New York City Police Department finds itself making headlines around the world for the wrong reason : the controversy after a grand jury decided not to indict the police officer who killed an African-American man, Eric Garner, after placing him in a chokehold this summer. As protests continue in New York and across the U.S., the NYPD faces calls for reform and doubts about its ability to maintain public trust. These are obviously complicated issues that will require a multifaceted response ...
  • Can Social Media Help the NYPD Fix Its Tarnished Image?
    Long held up as a model for big city law enforcement in the U.S. and abroad, this week the New York City Police Department finds itself making headlines around the world for the wrong reason -- the controversy surrounding the decision of a grand jury not to indict the police officer who killed an African-American man, Eric Garner, after placing him in a chokehold last summer.
« Previous Entries