• New Social Nets Target Sports Fans
    Spectator sports and social media are a natural pairing, and over the last year quite a few new social networks for sports fans have launched, built around the idea of giving fans more access to their favorite players. Following is a quick round up of some of the new platforms.
  • Social Media Users Less Likely to Share Opinions
    While it may seem like the Internets is a never-ending gauntlet of conflict and controversy, most social media users are actually less likely to express opinions, both online and in real life, according to a new poll of 1,800 U.S. adults by the Pew Research Center. This appears to be part of a phenomenon Pew describes as the "spiral of silence," in which people are less likely to talk about controversial issues unless they already know that their audience agrees.
  • USA Today, Degree Rank College Football Social Followings
    One of the most important things you can do in spectator sports, as in life, is to rank everything so everyone knows who is the best. Thus USA Today and Degree deodorant and antiperspirant are launching a new College Football Fan Index that combines social media activity and online voting to determine which football teams have the most committed followings (and which need to demonstrate a little more online spirit).
  • Less Screen Time Improves Social Skills Among Preteens
    While we call it social media, ironically it may be quite the opposite: a new study suggests that screen time (including social media as well as texting, games, video, and so on) is correlated with decreased basic social skills in preteens. The good news is that the damage appears to be reversible, as reducing screen time seems to bring those skills back.
  • Delaware Says Relatives Can Inherit Social Profiles Of Deceased
    Broadly speaking, social media is now in its 12th year (measuring, quite arbitrarily, from the founding of Friendster in 2002) and it has quickly grown into a global phenomenon: over half the U.S. population is on social media, as well as one-quarter of the global population, with the latter set to rise to around a third by 2017.
  • Most Posts Produce No Engagement
    The vast majority of posts on social media sites produce no engagement, according to a study by SocialFlow, which analyzed 1.6 million organic posts on Facebook, Twitter and Google+ by ordinary users, media companies, publishers, and marketers. On the positive side, however, SocialFlow also found that organic (as opposed to paid) posts still generate substantial reach.
  • Many Social Media Users at Risk of Cyber-Crime
    You might think that the endless stream of news reports about identity theft, fraud and security breaches on social networks might have made some sort of impression on the social media-using public, but we remain blissfully ignorant of these threats, according to a new survey of 11,135 Internet users around the world by Kapersky Lab, which specializes in cyber-security.
  • Employers To Monitor Social Media More
    Those evil bosses are at it again: more employers plan to begin or increase their monitoring of employees' social media use and other personal data over the next decade, according to a new report by PricewaterhouseCoopers -- and unsurprisingly, most employees are not exactly pleased with the idea, although millennials are slightly more receptive to the idea.
  • Social Media Users Are Fake to Be Real
    As any brand marketer knows, one of the key elements of value in our postmodern society is "authenticity" -- that potentially nonexistent quality involving transparency and self-identity, whereby you are effortlessly and manifestly who or what you say you are, always have been, and always will be. The appearance of authenticity is at least as important to individuals as brands, but it turns out that creating an image of authenticity involves, you guessed it, a lot of fakeness.
  • More Hospitality Chains Offer Social Media Rewards
    One gets the impression that with some careful scheduling of their social media activity, a savvy social media user could stay in hotels for the rest of their lives and never have to pay -- provided they don't mind turning over their social feeds to posts about hospitality providers. In recent weeks even more hospitality chains have jumped on the social media rewards bandwagon, offering customers free rooms and assorted perks in return for posting about their experience on social media.
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