• Does Pinterest Really Need More Men?
    It's common knowledge that Pinterest users are mostly women, and it's conventional wisdom that the social network "needs" to get more male users. "The Wall Street Journal" just published an article about Pinterest's efforts to change the site's gender profile -- a bit of a Catch-22 proposition, as they must first overcome men's perceptions that it is just for women. Once again I find myself questioning the notion, always presented as self-evident, that Pinterest needs to recruit more male users and even up its gender balance.
  • Shocase Launches New Social Net For Marketing Professionals
    Just in case Facebook, Twitter, Pinterest, LinkedIn, Instagram, Vine, Google+, YouTube, Snapchat, Tumblr, Secret, Whisper, and Yik Yak weren't enough for you, now there is a new social network just for marketing professionals called Shocase. The new social net encourages marketers to, yes, "showcase" their professional skills by combining elements of LinkedIn, Pinterest, Facebook, and YouTube.
  • New App Aggregates Sports News From Social Channels
    More Americans are getting their news from social media channels, and sports news is no exception. Indeed the only problem is that there may simply be too many social platforms delivering sports content for even ardent fans to keep up with it all. On that note, Sprylogics has launched a new app, Breaking Sports, that allows sports fans and fantasy players to see sports news aggregated from all their favorite social media channels, conveniently collected in one virtual spot.
  • Most Consumers Don't Want Customer Service Via Social Media
    Not so long ago, you would routinely hear predictions that social media was the customer service channel of the future -- but if that prediction is true, then I guess we haven't arrived at the future yet, because most people still don't view social media as a suitable channel for customer service.
  • People Like Technology, But Privacy Concerns Are Widespread
    People around the world believe that new technology including the Internet, social media, and mobile devices has a positive overall impact on their lives, but this belief coexists with widespread anxiety about diminishing privacy. That's according to a new global survey of 12,002 Internet users in 12 developed and developing countries -- Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Africa, South Korea, Turkey and the U.S. -- conducted by Microsoft, and published in advance of the World Economic Forum in Davos, Switzerland.
  • Google Search Results Now Show Social Profiles For Brands
    While "social search" -- meaning the practice of surfacing content from your social media contacts in search results -- may or may not be consigned to the great digital trash can of history, there are clearly still a lot of places where search and social media overlap, at least for brands. On that note, Google recently began including social profiles in the search results for brands, as first reported earlier this week by searchengineland.com.
  • Social Media Not Stressful, Study Finds
    Although plenty of people have opined that social media can be stressful and emotionally unhealthy, this actually isn't the case, according to the latest Internet study from Pew Research Center. However, there is an emotional cost, especially for women, who report that they are more likely to find out about adverse events in the lives of others and feel sadness as a result -- a phenomenon the authors call "the cost of caring."
  • Social E-Commerce Activity Growing
    Although some recent surveys have shown that social media's contribution to e-commerce remains small, it's still growing fast in relative terms. That's according to a new report from "Internet Retailer," which tallied online spending from social media and found that total sales increased 26% from $2.62 billion in 2013 to $3.3 billion in 2014.
  • Selfies Linked To Psychopathic Traits
    The selfie has a dark side, according to new research from psychologists at Ohio State University, who found that men who post a lot of selfies on social media sites tend to display traits associated with psychopathic individuals. Based on a survey of 800 men ages 18 to 40, the research asked questions intended to determine the subject's degree of empathy and likelihood to engage in impulsive behavior and found that men who are prolific selfie posters scored lower in empathy and higher in impulsivity.
  • Facebook Adoption Leveling Off
    While it still remains far and away the most popular social network in the U.S. and the world, Facebook's rate of growth is definitely leveling off at home, according to the latest survey of social media use by the Pew Research Center, based on a poll of 2,003 US. Adults conducted by Princeton Survey Research Associates International in September 2014.
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