According to new consumer research from Leichtman Research Group, 38% of all households have at least one television set connected to the Internet via a video game system, a Blu-ray player, an Apple TV or Roku set-top box, and/or the TV set itself, up from 30% last year, and 24% two years ago.
Video game systems are the key connected devices, as 28% of all households have a video game system connected to the Internet. Just 4% of all households are connected solely via an Internet-enabled TV set, and Apple TV or Roku set-tops are the only connected devices in 1% of all households.
Overall, 13% of all adults watch video from the Internet via a connected device at least weekly, compared to 10% last year, and 5% two years ago. Use of connected devices remains skewed towards Netflix subscribers, with 35% of Netflix subscribers watching video from the Internet via a connected device weekly, compared to 5% weekly use among all non-Netflix subscribers.
Other related findings in the report include:
Bruce Leichtman, president and principal analyst for Leichtman Research Group, concludes by noting that “Video is increasingly being watched on different platforms and different places... yet these emerging video services... generally act as complements to traditional television... rather than as substitutes... there (is) little evidence of a significant trend in consumers ‘cutting the cord’ to their multi-channel video services to watch video... “
The overall sample has a statistical margin of error of +/- 2.8%.
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