- In Dollar Dust-Up, Marketing To Poor Gets New Focus
Marketing Daily, Sarah Mahoney - Friday, August 29, 2014
As the economic recovery breathes new life into luxury marketing, it's ea ...
- Fitbit Holds Lead Among Fitness Wearables
Marketing Daily, Aaron Baar - Friday, August 29, 2014
"Fitbit has been around for the last seven, eight years. It's n ...
- Private-Label Lessons From The Mighty Ritz Cracker
Marketing Daily, Sarah Mahoney - Thursday, August 28, 2014
A new analysis from the Hartman Group reveals some surprising -- a ...
- Fast-Food Fans Are Online Night Owls
Marketing Daily, Karlene Lukovitz - Thursday, August 28, 2014
Fast food consumers' highest volume of impressions come in the evening, wh ...
- Latino Food Shoppers Becoming Mainstream
Marketing Daily, Tanya Gazdik - Thursday, August 28, 2014
The key to success for marketers will be to find a w ...
- More Devices, More (Data) Problems
Marketing Daily, Aaron Baar - Thursday, August 28, 2014
The incidence of data quality problems is increasing, largely due to t ...
- Radio Down 2nd Quarter; Off-Air Up; Expecting Better 2nd Half
Research Brief, Jack Loechner - Friday, August 29, 2014
According to the RAB, Radio's Q2 '14 revenue performance was moderate, do ...
- Earn High Marks: Consumer Back-to-School Shopping Insights
Engage:Hispanics, Mario Carrasco - Thursday, August 28, 2014
Pack up the flip-flops and deflate the floaties. Kids are heading ba ...
- Men Define Loyalty Programs Through Honor, Women See Trust
MAD, Larissa Faw - Wednesday, August 27, 2014
That's according to a new study, "Living Loyal," from Chicago-Based The Marketi ...
- Satisfaction Dips; Imports Vs. Domestics Gap Narrows
Marketing Daily, Karl Greenberg - Wednesday, August 27, 2014
When it comes to customer satisfaction with new vehicles, Asian and Europe ...
- Americans Prefer Online Browsing Over Buying
Marketing Daily, Tanya Gazdik - Thursday, August 28, 2014
Americans lag behind their Asian and European counterparts when it comes ...
- Billions Spent in Mobile Train Ticketing
MobileShopTalk, Chuck Martin - Thursday, August 28, 2014
While trains around the world keep rolling along, more and more travele ...
- The Elusive Bicultural Latino Audience
Research Brief, Jack Loechner - Thursday, August 28, 2014
According to Horowitz Associates' Focus: Latino 2014 report. Bicultural Latinos, Hispanics w ...
- In Addition To Age, Millennials Differ In Many Ways
Engage:Affluent, Bob Shullman - Wednesday, August 27, 2014
As part of our recent focus on wealth, our previous two colum ...
- Passion Drives Success
Research Brief, Jack Loechner - Wednesday, August 27, 2014
According to a recent Small Business Market Survey by Infusionsoft, and conduct ...
- NSA Search Engine Shares Data Across Government Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 26, 2014
The United States National Security Agency (NSA) has built an information-sharing databa ...
- For Millennials, WOM Is A Big Driver For New TV Viewing Choices
MAD, Larissa Faw - Monday, August 25, 2014
A new study from Horizon Media also found that despite the growi ...
- Connectivity Leadership Up For Grabs Among Carmakers
MAD, Steve McClellan - Monday, August 25, 2014
A new study from MRY concludes that automakers have to do ...
- Experts Urge CPGs To Implement Digital Game Plan
Marketing Daily, Karlene Lukovitz - Tuesday, August 26, 2014
Digital's current 1% penetration of the overall U.S. CPG market will like ...
- Vehicle Initial Quality Means Digital Happiness
Marketing: Automotive, Karl Greenberg - Tuesday, August 26, 2014
What is happening with initial auto satisfaction? One study, just out, sa ...
- Those Who Browse Online, Buy Online
MobileShopTalk, Chuck Martin - Tuesday, August 26, 2014
In online commerce, there's browsing and then there's buying. We've seen fr ...
- Email Up, Opening Down
Research Brief, Jack Loechner - Tuesday, August 26, 2014
According to a new Yesmail Email Marketing Compass report, an analysis ...
- A Hot, Hot August For The Industry
Marketing Daily, Karl Greenberg - Friday, August 22, 2014
May had been the best sales year to date, but marketing fi ...
- Commerce Growth: Desktop, 10%; Mobile, 47%
MobileShopTalk, Chuck Martin - Monday, August 25, 2014
Commerce is up and commerce is really up, depending on where it ...
- Your Email Is A Snowflake
Research Brief, Jack Loechner - Monday, August 25, 2014
According to the MarketingSherpa Email Marketing Benchmark Report on the effectiveness ...
- Consumers Drag Heels On Back-to-School Shopping
Marketing Daily, Sarah Mahoney - Thursday, August 21, 2014
"As the shopping season draws to a close, budget-conscious parents are like ...
- Branded Content And Publication Editorial Trusted Almost Equally By Consumers
Research Brief, Jack Loechner - Friday, August 22, 2014
According to new research from Vibrant Media into the value consumers pla ...
- Marin Works To Make Search, Display, Video Advertising Methods Similar
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 21, 2014
Marin Software wants to make it as easy and transparent to purcha ...
- Digital Coupons Significant In Shopping And Purchasing
Research Brief, Jack Loechner - Thursday, August 21, 2014
According to a recent Forrester study, digital coupons are keeping up wi ...
- Lip Cosmetics Leap With Glossy Sales
Marketing Daily, Karl Greenberg - Tuesday, August 19, 2014
Chicago-based marketing research firm Mintel says nearly one-third (32%) of lip produ ...