Commerce Growth: Desktop, 10%; Mobile, 47%

Commerce is up and commerce is really up, depending on where it’s done.

Desktop-based ecommerce increased a little while mobile commerce is up a lot, based on new research.

For the second quarter compared to a year ago, ecommerce increased 10% while mobile commerce is up 47%, according to new data from comScore.

Tablets accounted for almost half (46%) of mobile commerce spending. However, with the increasing size of the tablet-owning marketplace, that was an increase of 75% compared to a year ago.

The research firm noted that the same quarter a year ago was lower than the quarters before and after it, somewhat accounting for such a large percentage increase year over year.

However, the last three quarters show consistently strong mobile commerce activity, all higher than the quarters a year earlier.

Interestingly, despite the substantial growth, mobile commerce represents only 11% of total digital commerce.

However, the direction of mobile commerce growth is clear in this and many other studies.

The base of mobile buyers continues to increase to a massive scale, both domestically and globally, providing a significantly larger number of potential mobile shoppers.

A small initial mobile purchase that is successful can lead to more comfort in mobile buying.

For perspective as to size, total mobile commerce spending could reach $35 billion by the end of this year, which comScore points out is not far behind the size of the entire digital advertising market.

Mobile commerce is still on the rise. In a big way.

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2 comments about "Commerce Growth: Desktop, 10%; Mobile, 47% ".
  1. Abby Bandel from Barilliance , August 25, 2014 at 5:36 p.m.
    Barilliance has recently conducted a study examining the device hopping trends of online shoppers. We tracked the shopping session on Computers, Tablet and Smartphones and found that almost 1 out of every 3 shoppers that started their shopping session on a Smartphone or a Tablet completed their purchase on a different device (30% in the case of Smartphone users and 34% of Tablet users). The hopping trend intensified in the case of Smartphone users, where 41% of customers who performed a purchase on their Smartphone did so following an initial browsing session that was conducted on another device (Desktop or Tablet). Read the full study here: http://www.barilliance.com/wp-content/uploads/2014/05/Cross_device_study.pdf
  2. Chuck Martin from Chuck Martin , August 25, 2014 at 7:29 p.m.
    Thanks for the additional info, Abby, which is consistent with other omni-channel research. The key is the what I refer to as the Mobile Influence on the ultimate purchase.