• When Browsing Starts On Mobile, 64% Of Buys Happen There; Web Visit Starts Purchase Meter
    The days of a shopper making a purchase in only one way are long gone. The good news for retailers, whether physical or online, is there are a lot of shoppers. For example, more than 150 million people said they shopped either in stores or online during one holiday weekend last year, according to the National Retail Federation. But the continuing challenge is not to determine if they shop but rather how they shop, which is evolving.
  • Mobile Payments Find A Home In The World Of Ticketing, Heading To 300 Million Users
    One of the key drivers of mobile payments is recurring use. The idea of getting someone to use a mobile phone to pay for something at a retail store visited maybe once or twice a month is a tough one. It's just not enough of a benefit to change paying habits for something that happens once in a while. But for recurring events, those that happen on a relatively frequent and repetitive basis, mobile payments make sense.
  • 61% Would Allow In-Store Mobile Tracking For Discounts, Coupons; 30% Say Never
    The in-store mobile activity of shoppers is not slowing. And based on multiple viewpoints, issues related to price are top of mind. Those pricing issues also are not related to mobile payments, which are hardly the mobile commerce area to be considered hot.
  • Personalization Drives Product Sales; Companies Invest Elsewhere
    One of the big promises of mobile has been personalization. Highly relevant messaging delivered at just the right shopping moment was supposed to be just the ticket. Shoppers actually see personalization as a way to get them to buy more. Sellers pretty much see it the same way, but that's not where they are actually placing their bets, according to a report just out.
  • Loyalty Customers Gravitate To Brands' Mobile Apps
    Loyal customers tend to like mobile apps. However, loyalty marketers seem to be a bit behind when it comes to using mobile for reward delivery. After all these years of mobile marketing, it would be expected that retailers had developed solid mobile relationships with their best customers.
  • Retail Leads Customer Journey With Mobile, Web, Email, Social
    While consumers continue to make the most of their retail purchases in physical stores, the influence of mobile along the way has been well documented. And for customer journeys across a range of industries, retail dominates in terms of engagements in a range of channels, based on a new study.
  • Mega-Mobile Payments Venture Of Retailers Hangs It Up; Walmart Goes Solo
    Big league mobile payment ventures aren't having a particularly good time these days. Major ventures by monstrous business entities just haven't been able to crack the mobile payment code. First it was Softcard, the failed mobile payments venture of Verizon, AT&T and T-Mobile, which called it quits early last year.
  • 60% Use Smartphones To Find A Store, 70% To Check Price Of An Item
    Retailers trying to sell something to mobile shoppers better be using photos of their products. They also should expect that those shoppers are using their phones to do research and checking to make sure they're getting the best price. In addition, there better be a mobile-friendly version of the website, since many more mobile shoppers are going there rather than to the retailer's app, according to a new study.
  • Mobile Commerce Driving Smartphone Payments To $693 Billion
    There are mobile payments and then there are mobile payments. While various mobile payment providers have been trying to entice consumers for years to use their phones to pay, it just hasn't been readily adopted by shoppers who can just as easily use cash or credit cards. Of course, many mobile payment options require that merchants update their point-of-sale equipment to be able to handle mobile, which has been gradually happening around the globe, though a slow, tedious and expensive process.
  • Shopping Frequency: Smartphones Up 64%; Physical Stores Down 30%
    The idea that a consumer researches on their mobile device or laptop before heading to the store to make the actual purchase finally may be changing. Studies have consistently shown that no matter which digital device a consumer uses to shop, the overwhelming majority ultimately want to go to the store or mall to get the actual product. But mobile shopping finally may be turning into more of a single-device experience, with some consumers feeling just fine by shopping and buying from where they are.
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