• Mobile Payments vs. the New Chip Credit Cards
    The deadline for retailers to accept the new credit card types is tomorrow, which could be a new driver of mobile payments. So-called chip & pin cards will be required to be used at all U.S. merchants starting tomorrow. Otherwise, the merchant assumes liability for credit card fraud. This is all part of the new liability standard also called EMV, which stands for Europay, MasterCard and Visa, the backers of the card and liability transformation.
  • In-Store, Targeted Messaging: Deals Vs. Annoyance
    In-store mobile messaging can be viewed as a service or as an annoyance. And adding beacons into the mix can translate this into great service or mega annoyance. Various studies have shown that a large number of consumers are open to and even want targeted messaging based on where they are. Of course, targeting in this case means messages that are relevant and useful to the shopper.
  • Mobile Shopping: 51% Want Location-Based Coupons, 45% Shopping Map
    As more shoppers turn to their phones while in stores, they're becoming more open to interactions from retailers, especially based on where they are at any given moment. For example, consumers prefer getting personalized offers via email before leaving home but once near or in a store, they prefer a text offer, according to a new study.
  • Mobile Payments: 77% Want Convenience, 38% Rewards
    Mobile shoppers are drawn to deals but for mobile payments, they want convenience. It turns out that convenience was the most positively discussed subject of new payment methods in a new global study. More than three fourths (77%) of conversations noted convenience, with the travel sector leading the way in terms of the highest share of coverage in the study.
  • In-Store, Mobile Price Checking Hits a Wall
    Mobile shoppers looking for an in-store deal can easily whip out their smartphone, scan a product barcode to find the best price and then get the retailer to match that price. Only if. I've been scanning and price matching since forever ago and it still baffles me that it hasn't moved to the mobile masses.
  • 69% of Salespeople Getting Mobile to Help Shoppers
    Mobile shopping is moving into the hands of salespeople. Just last year, slightly more than a third (37%) of retailers' employees were using mobile devices in-store, with fewer than one in five planning to add it, based on a new study. This year, almost half (49%) of retailers said they now provide mobile devices to store associates and an additional 20% plan to add employee mobility in the near future.
  • 84% of Consumers Use Smartphones While in a Store; Retail Websites Top Apps
    Retailer apps are seen as convenient and fast but when it comes to making a smartphone purchase, the retailer website continues to win out. In just about every category of mobile shopping, consumers turn to the retailer's website on their phone's mobile browser rather than using the retailer's app, based on a new study.
  • Mobile Payments & Death by a Thousand Cuts
    It's pretty safe to say that no mobile payments platforms have taken off like a rocket right out of the gate. Google had some early glitches, many not of its own doing, thanks to the phone carriers. Those got resolved and Android Pay emerged.
  • Mobile Shopping & In-Bag Checkout
    In-aisle checkout may be getting closer. At the annual eTail East conference and exhibition in Boston yesterday, one of the most interesting displays I came across involved an innovative approach to in-aisle shopping.
  • Back-to-School Smartphone Shoppers: 63% Compare Prices, 62% Look for Deals
    Smartphones are front and center in back-to-school smartphone shopping this year and they're going to be used mostly to make sure the consumer is getting the best price. More than three quarters (78%) of parents are using their phones for back-to-school shopping, 7% more than last year, based on a new survey commissioned by Retale.
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