The location of shoppers with smartphones in stores is getting much more precise thanks to LED lighting with tracking technology built in. The connected lights already are installed and being used in a Carrefour hypermarket in France and are on the way to stores in the U.S. The system from Philips Lighting was shown to retailers at the National Retail Federation Big Show in New York this week and a U.S. pilot store is expected to be announced soon.
The holidays were good for mobile commerce. Consumers were active in using their smartphones and tablets both for visiting Web sites and making purchases. As a final holiday post mortem, Adobe Insights has tallied an impressive number of stats from the entire holiday shopping season.
Beacons are moving to bars. A lot of them Following countless implementations of beaconing to interact with shoppers in various ways at retailers of all types, beacons are moving into thousands of bars across the U.S. At CES this week, InMarket is introducing InBar, a new digital platform for entertainment venues, most notably, bars.
Mobile commerce is about to get more vocal. As in buying things by issuing voice commands. Within three years, 20% of all user interactions with smartphones will take place via virtual personal assistants, according to a new Gartner forecast.
There are mobile payments and then there are mobile payments. Put another way, paying by phone can take more than one way. While in a store, consumers face a number of ways to use their smartphone to pay. These typically would include device-based technology, such as in Apple Pay or Samsung Pay.
There will be plenty of travel this holiday season and many of the people doing that traveling will be leaning on their mobile apps. Holiday travelers will be using their apps pretty much all the way through their trip to make their travel less stressful and more manageable, based on a new study. Apps are going to be used for everything from searching for and booking flights to checking in and letting friends and family know the status, based on the survey.
Mobile payments just can't catch a break. At first, a long lag was created when Apple held off adopting near field communication technology until its later models, when it finally introduced Apple Pay. Then the market had to wait for retailers to purchase and install checkout terminals that could handle mobile payments, both from Apple and Android phones.
If there was any doubt that mobile would play a significant role in holiday shopping, the verdict already is in. Thanksgiving Day saw the greatest amount of both mobile traffic and mobile orders for online shopping, leaving PC traffic in the dust, based on a new online mobile shopping study. Over the holiday weekend, mobile traffic accounted for 75% of traffic on average, with the other quarter coming through computers, according to the study, which is based on an analysis of data from 3,000 online retailers.
The big numbers for mobile commerce holiday shopping come out both before and after the holidays. Every year for the last several years, the mobile commerce activity numbers have been up and this year promises more of the same. In one of the latest holiday shopping forecasts, mobile shopping has passed shopping on desktops and tablets for the first time.
More consumers are turning to their smartphones for shopping, and while many of them start a mobile purchase, most of them don't finish it. Shopping card abandonment has been an issue for online shopping for years, but it looks like mobile makes it even worse. While the abandonment rate for desktop purchases is 70%, on smartphones it's 78%, based on a new shopping card abandonment report.