• 54% Of Retailers Challenged Merging Mobile Into Marketing Strategy
    Retailers have websites and many have a mobile app, but most seem challenged in figuring out how to integrate their mobile approaches into their overall market strategy. But that's hardly the only challenge retailers face with mobile. Lacking adequate budget and internal are also on the list, according to the State of Mobile Experience study, comprising a survey of 250 marketing and IT professionals in retail, insurance and finance.
  • Shoppers Lean On Mobile, As Marketers Refine Location Targeting
    As retailers prep for back-to-school shopping with mobile, what consumers are looking for from an in-store shopping experience may not be exactly what they get. Even though just past the start of summer, back-to-school shopping already has begun. The majority (60%) of parents will be doing some shopping on a mobile device, with even more (73%) parents of freshmen.
  • The Pain Of Mobile Checkout; 13 Fields To Input For A Retail Sale
    Retail is still ground zero for mobile impact. It's not just the overall trend of consumers spending more time on their phones, it's also that they're doing a lot of when in a store as they shop. The amount of time spent on desktop over the last two years has decreased by 1% in the U.S., based on the latest comScore stats. But during that same time, mobile time spent has increased 78%.
  • When Browsing Starts On Mobile, 64% Of Buys Happen There; Web Visit Starts Purchase Meter
    The days of a shopper making a purchase in only one way are long gone. The good news for retailers, whether physical or online, is there are a lot of shoppers. For example, more than 150 million people said they shopped either in stores or online during one holiday weekend last year, according to the National Retail Federation. But the continuing challenge is not to determine if they shop but rather how they shop, which is evolving.
  • Mobile Payments Find A Home In The World Of Ticketing, Heading To 300 Million Users
    One of the key drivers of mobile payments is recurring use. The idea of getting someone to use a mobile phone to pay for something at a retail store visited maybe once or twice a month is a tough one. It's just not enough of a benefit to change paying habits for something that happens once in a while. But for recurring events -- those that happen on a relatively frequent and repetitive basis -- mobile payments make sense.
  • 61% Would Allow In-Store Mobile Tracking For Discounts, Coupons; 30% Say Never
    The in-store mobile activity of shoppers is not slowing. And based on multiple viewpoints, issues related to price are top of mind. Those pricing issues also are not related to mobile payments, which are hardly the mobile commerce area to be considered hot.
  • Personalization Drives Product Sales; Companies Invest Elsewhere
    One of the big promises of mobile has been personalization. Highly relevant messaging delivered at just the right shopping moment was supposed to be just the ticket. Shoppers actually see personalization as a way to get them to buy more. Sellers pretty much see it the same way, but that's not where they are actually placing their bets, according to a report just out.
  • Loyalty Customers Gravitate To Brands' Mobile Apps
    Loyal customers tend to like mobile apps. However, loyalty marketers seem to be a bit behind when it comes to using mobile for reward delivery. After all these years of mobile marketing, it would be expected that retailers had developed solid mobile relationships with their best customers.
  • Retail Leads Customer Journey With Mobile, Web, Email, Social
    While consumers continue to make the most of their retail purchases in physical stores, the influence of mobile along the way has been well documented. And for customer journeys across a range of industries, retail dominates in terms of engagements in a range of channels, based on a new study.
  • Mega-Mobile Payments Venture Of Retailers Hangs It Up; Walmart Goes Solo
    Big league mobile payment ventures aren't having a particularly good time these days. Major ventures by monstrous business entities just haven't been able to crack the mobile payment code. First it was Softcard, the failed mobile payments venture of Verizon, AT&T and T-Mobile, which called it quits early last year.
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