• Shopping Frequency: Smartphones Up 64%; Physical Stores Down 30%
    The idea that a consumer researches on their mobile device or laptop before heading to the store to make the actual purchase finally may be changing. Studies have consistently shown that no matter which digital device a consumer uses to shop, the overwhelming majority ultimately want to go to the store or mall to get the actual product. But mobile shopping finally may be turning into more of a single-device experience, with some consumers feeling just fine by shopping and buying from where they are.
  • 23 Billion Tickets Moving To Mobile; Airlines Lead The Way
    For mobile payments finally to take off, the ticket just may be the ticket. After an eternity of mobile payment providers creating numerous approaches to using a smartphone to pay, and then with a barrage of consumer-targeted marketing to help persuade consumers to give it a try, the masses still lean to credit or debit cards or the old standby: cash. Apple finally adopted NFC (near field communication) so most any phone, Android or Apple, could be used to pay without the hassle of app downloads.
  • Mobile Kicks It Up A Notch: In-Chat Ordering, Curbside Food Pickup, Ticket Image On Phone
    Mobile makes a lot of things faster. In some ways, smartphones totally transferred the personal activity that could be done on a PC so that those functions could be performed anywhere and anytime, often on the fly. For PC activity, a person typically would sit down and perhaps ponder what they were looking for, with surfing sometimes causing a sidetrack or two.
  • Food Shoppers Seek Mobile Deals; 78% Want To Save As Much Money As Possible
    In one way or another, mobile has been about changing consumer behavior. This doesn't always mean that behavior will be changed forever, but at least many consumers seem to be at least open to the idea. The latest example of this deals with mobile coupons. It turns out that consumers who lean on mobile coupons for food shopping - and that's a lot of people - often change brands for the sake of variety, according to a new study.
  • Low Spenders The Best Mobile Target For Retailers
    As anyone who has tried knows, breaking old habits can be difficult. This has been found to be true with consumer behavior around mobile commerce. While many retailers poured substantial resources into the development of mobile apps, most consumers tended to revert to using their mobile phones to seek out Web sites, essentially the same old behavior migrated from using personal computers.
  • Average Smartphone Order Size: $89; Mobile Conversion Rates Half Of Desktop's
    Mobile commerce has grown so much globally over the years that there's now a treasure trove of data that can be used to derive new insights about mobile shopping behaviors. Early studies tended to simply detail the hockey stick growth of mobile, sometimes with a focus on app vs. website usage or smartphone adoption rate. Some of the newer studies are getting more interesting, especially since there's now such a large installed base from which to gather data.
  • Mobile Brings Deals, Shorter Lines, Better Prices (To Those Who Know)
    Using mobile devices throughout the course of the day gives consumers a distinct edge, if they take advantage of it. This wasn't always the case, as businesses like retailers and restaurants lagged behind what customers wanted to use their phones for. It's taken a while, but businesses have come around to leveraging smartphones for far more than trying to sell ads.
  • Mobile Payments Without Using The Phone
    The growth of mobile payments has hardly been explosive over the years. Pretty much all of the focus has been to try to convince consumers to pay with their phone rather than with traditional means, like cash or credit card. But while all those efforts continue, some are coming at mobile payments in a different way.
  • Mobile Payments Still Far From Prime Time; 3% Of U.S. Transactions
    Plenty of companies continue to push mobile payments but masses of consumers still aren't yet convinced it's the best way to pay. Since it's easier to pay by smartphone online than in a store, that's where more of the mobile payment activity currently resides around the world. There also are some moves to expand mobile payments beyond the smartphone.
  • 44% of Top Retailers' Online Sales Move To Mobile
    For online shopping, smartphones continue on a tear while tablets fade. Smartphones now account for 60% of all mobile transactions in the U.S., compared to 52% just a year ago. However, while the actual purchase may occur on a smartphone or desktop, it doesn't necessarily mean all of the shopping activity occurred on that device, according to a new study.
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