• Why Mobile Shoppers Head to Stores: 47% Want to See Items, 41% Want to Take Them Home
    While most consumers have smartphones they use for shopping, most of the actual purchasing still happens in a physical store. Numerous studies have been pointing to this phenomenon for some time. Even though people can somewhat easily make a purchase from a mobile phone, they still would rather do it in a store. The twist is that mobile is used throughout the shopping process, as I've regularly written about here.
  • IBM Watson Tracks Holiday Shopping Buzz, IDs Hot Gifts, Predicts Sellouts
    Amid numerous forecasts around the impact of mobile on holiday shopping comes a new way to use mobile phones to see what people are likely to buy, courtesy of cognitive computing. An added twist is that the technology also predicts which hot toys or other items are likely to sell out and by when and if a particular trend in what's hot will stay that way. The new app is IBM Watson Trend, from the computer system that made headlines by winning big at Jeopardy a while back. The computer is being tapped to provide real-time knowledge about what holiday ...
  • Mobile Holiday Shopping: 60% To Find A Store, 55% Compare Prices, 46% Read Reviews
    Mobile payments may not be totally mainstream this holiday season but mobile shopping sure is. We're not talking about buying things using a mobile phone, but rather using the smartphone throughout the shopping process, no matter where the final sale takes place. The majority (78%) of consumers intend to use their smartphones for holiday shopping this year and 72% expect to use their tablets, based on new study.
  • Tried Mobile Payments: Apple Pay 21%, Samsung Pay 14%
    For the moment, credit cards still have the upper hand over the mobile payment systems of Apple and Samsung. The biggest issue mobile payments face is the ease-of-use factor of credit cards, based on a new study. The majority (85%) of consumers who are able to use either Apple Pay or Samsung Pay say it's easy to pay in a store with a credit card.
  • Mobile Payments Finally Catch a Break
    After all these years, mobile payments may be getting its long-awaited break in market adoption. This isn't because all of a sudden mobile payments improved or that millions of consumers happened to feel the need to use their mobile phone to pay for things. But rather, it's a series of multiple things coincidentally happening all around the same time.
  • Mobile Millennial Shoppers: 61% Looking for Immediate Deals
    It's no secret that mobile shoppers are getting more comfortable using their phones while shopping in a physical store. Even as retailers gear up for the wave of holiday shoppers that numerous studies are projecting, many shoppers can be expected to turn to their phones to get product information on the fly. In addition to consumers using their phones to search for information, millennials also act on mobile notifications sent to them while in a store.
  • Holiday Shoppers Head to Store, Phones in Hand
    It looks like holiday shopping by mobile phone will be bigger this year, shoppers will start early and most retailers who don't have items when desired will lose the sale. Everything around holiday shopping seems earlier this year, including the flood of research and studies forecasting the coming impact. The majority (54%) of shoppers expect retailer holiday promotions to begin by now, with most (85%) expecting them to begin before Black Friday, according to one survey.
  • Smartphone Consumers: Most Use 1-6 Apps a Day, 61% Access Browser
    The app vs. mobile website dilemma continues. For the longest time, many major retailers have found that their customers prefer mobile websites over their apps, no matter how much better the app is for an interactive experience. Various studies also regularly pointed to mobile website over app preferences by shoppers.
  • Mobile Payments vs. the New Chip Credit Cards
    The deadline for retailers to accept the new credit card types is tomorrow, which could be a new driver of mobile payments. So-called chip & pin cards will be required to be used at all U.S. merchants starting tomorrow. Otherwise, the merchant assumes liability for credit card fraud. This is all part of the new liability standard also called EMV, which stands for Europay, MasterCard and Visa, the backers of the card and liability transformation.
  • In-Store, Targeted Messaging: Deals Vs. Annoyance
    In-store mobile messaging can be viewed as a service or as an annoyance. And adding beacons into the mix can translate this into great service or mega annoyance. Various studies have shown that a large number of consumers are open to and even want targeted messaging based on where they are. Of course, targeting in this case means messages that are relevant and useful to the shopper.
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