Retailers get several shots at winning over mobile shoppers. At first, there's the research phase, when a consumer is at home browsing on a tablet or smartphone in the early research phase of their shopping. There's location-based targeting, where consumer interactions can range from simple location monitoring to location-based messaging or marketing.
Digital wallets continue to look for some respect. After kicking around for years, a mere 16% of consumers have ever used a digital wallet, based on a new study. Even worse, consumer awareness and understanding of digital wallets is low, according to the study conducted by Forrester Research for JPMorgan Chase. The study, 'The Intersection of Payments and Commerce in a Digital World,' comprised an online survey of 1,500 U.S. adults who go online at least weekly, and a survey of 800 merchants responsible for their company's payment decisions.
Mobile shopping may get a whole new meaning. Buying from a store was always pretty straightforward before the Net. A person would get up and go shopping. No big deal. The commercial Web of course changed all that, at least from a knowledge standpoint. A consumer could buy online, but they also could research online at home and still get up and go to the store, which is still what most people do from a product purchase standpoint.
Despite the ongoing tradition of buying in stores, consumers put more trust in mobile and online shopping, from a security standpoint. While mobile wallet adoption in the United States has not reached mass scale, almost all consumers using them feel they are at least somewhat secure, based on a new study. The study, conducted by ACI Worldwide, comprised a survey of 6,000 consumers in 20 countries in the Americas, EMEA and the Asia-Pacific region. Almost all the consumers surveyed had one or more type of payment card.
Consumers continue to buy in stores, but that hasn't put a dent in online shopping, both by PC and mobile devices. However, consumers tend to gravitate to the two devices depending on what they're shopping for, according to a new study. It turns out that smartphone purchasing rules for digital products while apparel shopping is done more on desktops.
Mobile payments are growing significantly around the world, but that doesn't mean there is a clear winning payments provider. Much like making purchases on the Web naturally evolved to making purchases via mobile websites, the behavior of paying for things on the Net has been translating to paying for things with a smartphone, minus the websites or apps. The mobile payments entities that are ahead are becoming substantial.
It's not surprising that consumers around the world are using their smartphones to make purchases. However, while an overwhelming number of people have made a mobile purchase, the majority have not finalized a purchase they started. More than three fourths (78%) of people made a purchase by mobile in the previous six months, but more than half (58%) abandoned a transaction before checkout, based on a new global study.
Ecommerce initiatives in organizations are going strong with many attributing the efforts to incremental sales. As might be expected, mobile is a healthy part of the mix, with almost half of companies listing mobile commerce and payments as one of the top ecommerce activities they're involved in, based on a new study. The majority (66%) of companies are conducting more ecommerce initiatives than the previous year, according to the ecommerce insights report, comprising a survey 215 client-side marketers conducted by the Association of National Advertisers.
A key pillar of the customer experience is mobile commerce. Retailers are aiming to deal with that by moving to mobile point of sale systems and putting mobile capabilities in the hands of sales associates, based on a new study focused on overall customer engagement. Thanks to smartphones, consumers have a constant and unlimited amount of information at their fingertips. Consumers tap into their phones to research products, compare prices, make online purchases and, to some degree, pay in stores.
The location of shoppers with smartphones in stores is getting much more precise thanks to LED lighting with tracking technology built in. The connected lights already are installed and being used in a Carrefour hypermarket in France and are on the way to stores in the U.S. The system from Philips Lighting was shown to retailers at the National Retail Federation Big Show in New York this week and a U.S. pilot store is expected to be announced soon.