• Back-to-School Shoppers & Real-Time Deals
    With back-to-school shopping in full swing, there's a flood of new research analyzing the impact and influence of mobile devices on all that shopping. What's consistent in all the studies is the high focus of consumers using their smartphones and tablets to find deals.
  • Mobile Shoppers & 15-Mile Deal Limit
    Back-to-school mobile shoppers want a deal at the store but there's a limit to how far they will travel for that deal. While more than a third (39%) of back-to-school shoppers spend more than an hour on their smartphone or tablet planning for their shopping, the majority (77%) are not willing to drive more than 15 miles to get the best price, based on a new survey.
  • Mobile Commerce Sales: The March to $59 Billion This Year
    Many of the leading online retailers are reaping the rewards of mobile commerce. The top 366 U.S. retailers will hit mobile commerce sales of $59 billion this year, an increase of 74% from $34 billion a year ago, according to a new index.
  • Walmart & Teaching the Masses to Scan
    Mobile commerce is less about the technology and more about the behavioral change facilitated by the technology. Walmart's recent introduction of the Savings Catcher feature in its app is a great example of this.
  • Beacons: Coming to a Mannequin Near You
    Thanks to beacons, mannequins are becoming live, interactive shopping locations. As with other beacon programs, a new one just launched in the U.K. wakes up a passing smartphone, as long as it has Bluetooth turned on and a certain app in its library. The key here is that the mobile shopper can instantly purchase any of clothing they see on the mannequin.
  • 89% of Back-to-School, Smartphone-Shopping Moms Looking for Coupons
    No matter how you slice it, mobile consumers want to shop in stores and they're looking for a deal. This came through in a new survey of moms, with most (85%) saying they expect to do more than half or all of their back-to-school shopping in stores this year.
  • Big Money Chases $516 Billion Mobile Commerce Revenue
    With lots of money passing through mobile commerce, there's also a large amount behind the scenes flowing into it. I'm talking about the investment activity and specifics of where the money is flowing. Inside a lengthy report on overall digital activity are some interesting insights into the mobile commerce aspects of the deal flow.
  • Mobile Commerce Living in the Shadows
    Much of the influence of mobile in-store purchasing remains under the covers. Many studies track the source of transactions, such as by desktop, laptop, smartphone and at physical stores. We know from countless studies that the overwhelming number of sales happens in a brick and mortar store, not online or via mobile.
  • Mobile Shoppers & the Act of Beaconing
    Beaconing has been the missing piece in the mobile shopping puzzle. Though based on a small piece of hardware transmission capability, beaconing is about to become more an activity than a technology. The technology is essentially invisible and can work without the mobile consumer having to do anything, usually a major hurdle for any mobile shopping technology.
  • Beacons Score: Results Start to Come In
    Even though retailers have been talking about and testing beacons for many months, this is just the tip of the massive beacon iceberg. Beacons are going to be big because they're starting to drive results.
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