• 78% Satisfied With Mobile Banking, While Mobile Wallet Purchases Drop
    Getting consumers to move money through their smartphones has been a tricky proposition at best. As a pure cash or credit card replacement, mobile payments just aren't as easy. Various joint efforts by retailers haven't seemed to pan out and now retailers like Walmart and CVS are more or less going it alone, leveraging their own mobile apps.
  • Mobile Millennials: 63% Shop On Smartphones Every Day, 53% Buy In Stores
    Retailers worrying about millennials ditching their stores in favor of mobile purchasing may be focused in the wrong direction. Millennials are participating in mobile shopping in a big way but they still favor going to the store. As might be expected, most (63%) millennials shop on their smartphones every day, according to a new study.
  • Beacons At Retail To Be Felt Well After Shoppers Leave The Store
    Many more beacons will be felt, even if not necessarily seen. Beacons have been installed in many stores of many retailers, at least initially as trials of one sort or another. The little radio-transmitting, battery-powered devices have been sold by the thousands and many have been deployed at store entrances and in various departments.
  • Mobile Payments Wait For Consumers; 59% Not Interested
    One of the most commonly expected and long-awaited aspects of mobile commerce has been the widespread adoption of mobile payments. Based on the latest research, that adoption looks like it will stay pretty much where it is for a while.
  • 85% Of Shoppers Unlikely To Go Back After A Bad Mobile Experience; 95% Want Issues Resolved On First Try
    As more people research and purchase via mobile, an increasing number of those shoppers are looking for direct help from the companies they're dealing with. Unfortunately, when mobile shoppers look to find contact details to get help in their purchase, many of them come up short and end up cancelling the transaction. More than half (53%) of consumers use mobile phones for product research on products or services before buying them, based on a new study.
  • 54% Of Retailers Challenged Merging Mobile Into Marketing Strategy
    Retailers have websites and many have a mobile app, but most seem challenged in figuring out how to integrate their mobile approaches into their overall market strategy. But that's hardly the only challenge retailers face with mobile. Lacking adequate budget and internal are also on the list, according to the State of Mobile Experience study, comprising a survey of 250 marketing and IT professionals in retail, insurance and finance.
  • Shoppers Lean On Mobile, As Marketers Refine Location Targeting
    As retailers prep for back-to-school shopping with mobile, what consumers are looking for from an in-store shopping experience may not be exactly what they get. Even though just past the start of summer, back-to-school shopping already has begun. The majority (60%) of parents will be doing some shopping on a mobile device, with even more (73%) parents of freshmen.
  • The Pain Of Mobile Checkout; 13 Fields To Input For A Retail Sale
    Retail is still ground zero for mobile impact. It's not just the overall trend of consumers spending more time on their phones, it's also that they're doing a lot of when in a store as they shop. The amount of time spent on desktop over the last two years has decreased by 1% in the U.S., based on the latest comScore stats. But during that same time, mobile time spent has increased 78%.
  • When Browsing Starts On Mobile, 64% Of Buys Happen There; Web Visit Starts Purchase Meter
    The days of a shopper making a purchase in only one way are long gone. The good news for retailers, whether physical or online, is there are a lot of shoppers. For example, more than 150 million people said they shopped either in stores or online during one holiday weekend last year, according to the National Retail Federation. But the continuing challenge is not to determine if they shop but rather how they shop, which is evolving.
  • Mobile Payments Find A Home In The World Of Ticketing, Heading To 300 Million Users
    One of the key drivers of mobile payments is recurring use. The idea of getting someone to use a mobile phone to pay for something at a retail store visited maybe once or twice a month is a tough one. It's just not enough of a benefit to change paying habits for something that happens once in a while. But for recurring events -- those that happen on a relatively frequent and repetitive basis -- mobile payments make sense.
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