- Aiding Purchase Decisions: PC 74%, Phone 40%, TV 36%
MobileShopTalk, Chuck Martin - Monday, December 15, 2014
Consumers continue to bounce around digital access devices as they shop th ...
- Marketing Trends And Resolutions
Research Brief, Jack Loechner - Monday, December 15, 2014
According to the Campaigner Marketing Trends Survey detailing key industry insights a ...
- Among UK Media Companies, Confidence Rises
Around the Net In MAD London, Sean Hargrave - Friday, December 12, 2014
The UK marketing and media industry is feeling confident about the sta ...
- Consumers Want More Flexibility From Cable Companies
Marketing Daily, Aaron Baar - Thursday, December 11, 2014
"That's an indication that consumers want a gateway to the content," Ch ...
- Hispanics Are 'Acculturating,' But Only To A Point
Marketing Daily, Tanya Gazdik - Friday, December 12, 2014
"You can't just do a separate campaign in Spanish and think y ...
- Smartphones Top Tablets in Online Sales Transactions
MobileShopTalk, Chuck Martin - Friday, December 12, 2014
Tablet domination of mobile commerce may be coming to an end ...
- Digital Players Replacing Pay TV
Research Brief, Jack Loechner - Friday, December 12, 2014
According to new GfK research, "Digital Media Players 2014," one-third of owne ...
- 'How 'm I Doin'?' Not So Great When It Comes To Customer Care, Says Millward-Brown
Marketing Daily, Karl Greenberg - Wednesday, December 10, 2014
Most consumers want brands from which they purchase products and services ...
- People Are Even More Dependent On Phones
Marketing Daily, Aaron Baar - Wednesday, December 10, 2014
"I view this as a good thing," Craig Wigginton, vice chairman a ...
- 30% to Holiday Showroom, 45% to Search Online Before Heading to Store
MobileShopTalk, Chuck Martin - Thursday, December 11, 2014
Showrooming may be somewhat alive over the holiday shopping seasons but mo ...
- Email Preferred For Brand-Consumer Communications
Research Brief, Jack Loechner - Thursday, December 11, 2014
According to a new MessageSystems survey, summarized by Barbara Burlington, responding ...
- In-N-Out, T.G.I. Friday's Top 'Customer-Centric' Restaurant Rankings
Marketing Daily, Karlene Lukovitz - Wednesday, December 10, 2014
Restaurants' escalating challenges include pricing pressures, the need to achieve the rig ...
- CMO Council, Nielsen Find Marketers Love Digital, Want ROI
Marketing Daily, Karl Greenberg - Tuesday, December 9, 2014
The CMO Council's survey, with Nielsen assisting, finds marketers are running 3 ...
- Hispanics And Millennials Growing Together as Ecommerce Shoppers
Research Brief, Jack Loechner - Wednesday, December 10, 2014
According to a study by Adroit Digital to gain insight into h ...
- Yandex Expands Into Data Services
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 9, 2014
Russia's major search engine Yandex plans to capitalize on the expertise ...
- Device Downers: For Heavy Users, Mobile Is A Fun-Sucker
Marketing Daily, Sarah Mahoney - Monday, December 8, 2014
Considering the way that so many of us never seem to p ...
- Global Demand Pushing Digital Consumption
Research Brief, Jack Loechner - Tuesday, December 9, 2014
According to the PQ Media Global Consumer Media Usage & Exposure Foreca ...
- Google Tops Media Revenue In First Half Of 2014
SearchBlog, Laurie Sullivan - Tuesday, December 9, 2014
Public data can provide a wealth of information, especially in the Intern ...
- Half Of All Video Views By Mobile Within A Year: Ooyala Updates Its Predictions
VidBlog, P.J. Bednarski - Tuesday, December 9, 2014
For several quarters in a row, Ooyala and other companies have be ...
- 63% of Online Sales Come via PCs, 36% by Smartphones, Tablets
MobileShopTalk, Chuck Martin - Monday, December 8, 2014
Stats around the impact of mobile on holiday shopping continue to sh ...
- Cyber Monday Ecommerce Biggest Day EVER
Research Brief, Jack Loechner - Monday, December 8, 2014
According to The Custora E-Commerce Pulse, tracking over 100 million online shopper ...
- 2014 Retrospective On Marketing-to-Mom Research
Engage:Moms, Holly Pavlika - Friday, December 5, 2014
Did you know that 71% of modern mothers work outside the hom ...
- Feliz Navidad: Hispanic Holiday Spending Up Sharply
Marketing Daily, Sarah Mahoney - Thursday, December 4, 2014
Robert Passikoff, founder and president of Brand Keys, says: "... the id ...
- Americans' Alcohol Preferences Vary By Holiday
Marketing Daily, Tanya Gazdik - Friday, December 5, 2014
Americans reach for different alcoholic beverages on different occasions, according to n ...
- Omnichannel And Integrated Planning: The Spirit (At Least) Is Willing
Marketing Insider: Cross-Channel, Steve Smith - Friday, December 5, 2014
Nothing speaks to the nascence of integrated systems among brands than t ...
- Kids Under 18 Want Next Gen Tech Connection And Convenience
Research Brief, Jack Loechner - Friday, December 5, 2014
Families with kids under 18 years old are poised to continue the ...
- Fitness Junkies Are Like Cult Members
MAD, Larissa Faw - Wednesday, December 3, 2014
A new report from Upshot takes a deep dive into the wor ...
- Hispanics Prefer Ads In English, Shopping On Laptop
Marketing Daily, Karl Greenberg - Wednesday, December 3, 2014
Several factors drive the online shopping habits of Hispanic consumers, including bilinguali ...
- Retailers Plow Spending Into Social, Mobile
Marketing Daily, Sarah Mahoney - Wednesday, December 3, 2014
BDO reports that retailers are spending more on holiday marketing, with budge ...
- 58% of Mobile Shoppers Prefer Phones Over Salespeople
MobileShopTalk, Chuck Martin - Thursday, December 4, 2014
While many shoppers aren't using their phones in stores to help th ...