- Coupons Lead the Way in Mobile Shopping
MobileShopTalk, Chuck Martin - Monday, December 22, 2014
Soon after all the holiday shopping is done, we can expect ...
- More, Better Email In The Offing
Research Brief, Jack Loechner - Monday, December 22, 2014
According to the StrongView 2015 Marketing Trends Survey, in which global markete ...
- More Data Shows Teens Leaving Facebook
The Social Graf, Erik Sass - Monday, December 22, 2014
While Facebook's penetration rate among teens remains high, it may be starti ...
- Lies, Damned Lies, Statistics And Black Friday
London Blog, Sean Hargrave - Friday, December 19, 2014
Of course people are buying fewer big-ticket items in December -- th ...
- Amazon Top Info Source For Holiday Deal Seekers
MAD, Larissa Faw - Thursday, December 18, 2014
Six in 10 survey respondents choose it as their key information sourc ...
- Industry Set To Pour Bubbly With December Sales
Marketing Daily, Karl Greenberg - Thursday, December 18, 2014
Said Jeff Schuster, SVP of forecasting at LMC Automotive: "Economic bliss driv ...
- IAB Says Q3 2014 Online Ad Revenue Reaches $12.4 Billion
MediaDailyNews, Laurie Sullivan - Thursday, December 18, 2014
Internet advertising revenue in the U.S. rose 17% to $12.4 billion f ...
- Study Predicts Increased Creative Hires in 2015
Mediapsssst, Richard Whitman - Thursday, December 18, 2014
Well -- here's some good news regarding the outlook for 2015. T ...
- Holiday Stress Prompts Significant Sacrifice
Research Brief, Jack Loechner - Friday, December 19, 2014
According to BeFrugal's new survey, the holiday season causes stress in ov ...
- Fans Want Rewards In Exchange For Tweets
MAD, Larissa Faw - Wednesday, December 17, 2014
That's according to Horizon Media which examined the value of sponsored live-eve ...
- Megacities, Digital Media Drive Personalization In Branding
Marketing Daily, Karl Greenberg - Wednesday, December 17, 2014
Landor says demand for more distinct urban environments with a stronger sen ...
- Who Loves Christmas Crowds Best? Gen Y
Marketing Daily, Sarah Mahoney - Wednesday, December 17, 2014
While marketers are appealing to Millennials' passion for digital, a new surv ...
- Americans Remain Reluctant Spenders
Research Brief, Jack Loechner - Thursday, December 18, 2014
According to the findings of McKinsey's latest Consumer Sentiment Survey, because inflation-adjust ...
- comScore Reports $42.5 Billion Spent Online So Far During Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 17, 2014
comScore on Wednesday reported that U.S. consumers spent $42.5 billion from deskt ...
- Google Studies Color Effect On Consumer Purchasing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 17, 2014
Google is reportedly studying the effect color has on consumer purchase decisions.&nbs ...
- Tesla Tops Added Value's List Of Brands With 'Vibe'
Marketing Daily, Karl Greenberg - Tuesday, December 16, 2014
Visionary, inspiring, bold and exciting. How many brands have that "vibe" ...
- WPP Expands Global Research Footprint, Acquires Control Of Latin America's IBOPE
MediaDailyNews, Joe Mandese - Wednesday, December 17, 2014
In a move suggesting that WPP wants to be an even bigg ...
- Mobile Sales Drivers: Loyalty Rewards 46%, App 28%, Flash Sales 26%
MobileShopTalk, Chuck Martin - Wednesday, December 17, 2014
To drive sales, some aspects of mobile obviously work better than other ...
- Online Shoppers Use Mobile Most On Sunday
Research Brief, Jack Loechner - Wednesday, December 17, 2014
Unlike desktop traffic to e-commerce sites, which tends to peak on Monda ...
- Young Switching Media Consumption From TV To Online
Around the Net In MAD London, Sean Hargrave - Tuesday, December 16, 2014
Younger people are switching off TV and radio in their droves ...
- Gendered E-Shopping: Women Are Masters Of The Click
Data and Targeting Insider, Steve Smith - Tuesday, December 16, 2014
It turns out that men and women do not only exhibit distin ...
- Consumers Still Concerned About Financial Info Protection
Marketing Daily, Aaron Baar - Monday, December 15, 2014
Whatever the reason -- unfamiliarity with the protections already in place, high-publici ...
- Real-Time eMail Tactics
Research Brief, Jack Loechner - Tuesday, December 16, 2014
According a report from The Relevancy Group entitled Exploring The Benefits ...
- Social Media Helps Fight Aging
The Social Graf, Erik Sass - Tuesday, December 16, 2014
Using social media can help delay the effects of aging and impro ...
- Tee-Totaling Millennials, Dinner Dressed As Road Kill And Other Trends To Look For In 2015
MAD, Steve McClellan - Friday, December 12, 2014
JWTIntelligence is out with a new report highlighting 100 trends and developmen ...
- Ford Trend Study Finds Gen Z Ready To Act, Share, And Fail - If Need Be
Marketing Daily, Karl Greenberg - Friday, December 12, 2014
Ford's third annual trend report, overseen by in-house futurist Sheryl Connelly, sa ...
- Tablet Use Still Growing Faster Than Other Devices
Marketing Daily, Aaron Baar - Friday, December 12, 2014
"We are starting to see sales level off," John Buffone, executive direct ...
- Top 2014 Food Stories: War On Sugar Created Biggest Behavior Shift
Marketing Daily, Karlene Lukovitz - Friday, December 12, 2014
The top five food stories overall were: The drought that drove ...
- Tee-Totaling Millennials, Dinner Dressed As Road Kill And Other Trends To Look For In 2015
Marketing Daily, Steve McClellan - Monday, December 15, 2014
JWTIntelligence is out with a new report highlighting 100 trends and developmen ...
- JWT Cites 2015 Trends and Cultural Shifts to Watch in New Report
Mediapsssst, Richard Whitman - Sunday, December 14, 2014
JWT is out with a new report entitled The Future 100, ...