- Consumers Have Less Than $20 In Cash In Pocket, Want Drone Deliveries
Marketing Daily, Sarah Mahoney - Thursday, February 26, 2015
"Amazon did a really brilliant job of introducing this idea to Americans ...
- Favorite Restaurant Brands: In Sandwiches, Jason's Deli Makes #1; C Stores Encroaching
Marketing Daily, Karlene Lukovitz - Thursday, February 26, 2015
Jason's, which was founded in 1976 and has grown to more th ...
- TV Gets Most Ad Spend; Digital Format Grows Fastest; Print Slips More
Research Brief, Jack Loechner - Friday, February 27, 2015
According to the latest Advertising Forecast from Strategy Analytics, advertising spend ...
- The Science Of 'Do It With Me'
SearchBlog, Laurie Sullivan - Friday, February 27, 2015
The movement to spruce up and expand aging digital media continues. A ...
- Total Market Consumer Sentiment In America: The Numbers Favor Hispanic Shoppers
Engage:Hispanics, Mario Carrasco - Thursday, February 26, 2015
For the third year in a row, we have conducted a nationwi ...
- For Auto Owners, Technology Usability Equates To Dependability
Marketing Daily, Karl Greenberg - Wednesday, February 25, 2015
Lexus has the fewest reported problems for a fourth consecutive year, wi ...
- Marketing Morphing From Expense to Revenue; Measured on ROI
Research Brief, Jack Loechner - Thursday, February 26, 2015
According to the Economist Intelligence Unit's survey of high-level marketing executives worldwid ...
- What You Don't Know About Millennials And Content Marketing
Engage:Millennials, Shafqat Islam - Wednesday, February 25, 2015
Google "Millennial" and it's easy to see why every marketer is freaki ...
- Too Many Cooks In The Data Kitchen, Says Marketing Study
Marketing Daily, Karl Greenberg - Tuesday, February 24, 2015
Yes Lifecycle Marketing, a Chicago-based database marketing firm, said over half ...
- Social And Digital Brands Top Buzz Rankings In New Report
Marketing Daily, Karl Greenberg - Wednesday, February 25, 2015
Google is at the top of the list for the second yea ...
- 235 Billion App Downloads This Year; 99% Not Paid
MobileShopTalk, Chuck Martin - Wednesday, February 25, 2015
Download now, pay later. It looks like that's the new mobile a ...
- Smartphone Dependence Passes Laptop For Millennial Moms
Research Brief, Jack Loechner - Wednesday, February 25, 2015
According to the Mobile Marketing Center of Excellence from the Interactive Advertisi ...
- Tax Refunds? Consumers Want To Save, Not Spend
Marketing Daily, Sarah Mahoney - Monday, February 23, 2015
Younger people are even more prudent about their tax refunds. Among consume ...
- Challenges To Email List Growth
Research Brief, Jack Loechner - Tuesday, February 24, 2015
According to a new study, the Email List Growth Survey from Ascen ...
- Marketers Buy More Than They Use Analytics
Data and Targeting Insider, Steve Smith - Sunday, February 22, 2015
Marketers plan to increase budget share going to analytics over the ne ...
- Horizon Media Developing Mood-Based Audio Planning Tool
MAD, Larissa Faw - Friday, February 20, 2015
The new approach is designed to better connect brand and consumer moo ...
- 42% Of Millennials Think Private-Label Foods Are More Innovative
Marketing Daily, Karlene Lukovitz - Saturday, February 21, 2015
"We're seeing a shift in consumer thinking at the grocery store," su ...
- Mobile Digital Sales: Games $3 Billion, Ebooks $4 Billion
MobileShopTalk, Chuck Martin - Monday, February 23, 2015
We often hear about the impact that mobile is having on t ...
- African-Americans Top Media Users
Research Brief, Jack Loechner - Monday, February 23, 2015
According to a custom survey by Nielsen with Essence, African-Americans consume mo ...
- Movies' Online Buzz Indicative Of Box Office Success
Marketing Daily, Aaron Baar - Thursday, February 19, 2015
"There's a lot of info out there. It exists and it's readi ...
- Nordstrom, Trader Joe's And Lowe's Rise, But Overall Retail Customer Satisfaction Declines
Marketing Daily, Sarah Mahoney - Friday, February 20, 2015
The economy may be buzzing along, and Americans may be spending mo ...
- McDonald's 'Pay With Lovin' Pays Off In WOM, Intent
Marketing Daily, Karlene Lukovitz - Friday, February 20, 2015
Word-of-mouth reached its second-highest levels in about 18 months at the e ...
- 42% Mobile Commerce Growth; 33% Buy via Smartphone
MobileShopTalk, Chuck Martin - Friday, February 20, 2015
It's been obvious for some time that mobile commerce has been increasi ...
- The CMO And The CIO Getting Closer
Research Brief, Jack Loechner - Friday, February 20, 2015
According to the International Data Corporation (IDC) FutureScape: Worldwide CMO / Custom ...
- Trust The Data And Ditch The Cult Of The Millennials
London Blog, Sean Hargrave - Thursday, February 19, 2015
Trust the data -- it won't lie about millennials, and it won ...
- With Better Credit Picture, Lower Fuel Prices, CPO Sales Hit Records
Marketing Daily, Karl Greenberg - Wednesday, February 18, 2015
In its "Used Vehicle Market Report" that looks exclusively at volume movi ...
- Why Targeting The 'Mobile Elite' Will Make Or Break Your Business
Mobile Insider, Matt Asay - Thursday, February 19, 2015
If companies want to be in the top tier -- the ...
- Big Data Collection Good; Access Not So Good
Research Brief, Jack Loechner - Thursday, February 19, 2015
According to a new study from Teradata, the 2015 Global Data-Driven Marketi ...
- CMOs Will Spend More On Social Media, But Still Struggle With ROI
The Social Graf, Erik Sass - Thursday, February 19, 2015
The latest edition of the CMO Survey from Duke University's Fuqua Scho ...
- Forrester: Razorfish Global, SapientNitro, Leaders In The B-to-C Marketing Space
MAD, Larissa Faw - Tuesday, February 17, 2015
Forrester Research ranks Razorfish Global as a Leader in providing marketing a ...