Tag results for "research" for August 2016
- In Subject Lines Every Word CountsAccording to a new study over a 20-month period to determine wh ...
- Consumer Confidence Bounces BackThe latest YouGov/Centre for Economics and Business Research consumer confidence index improv ...
- Fore! Golf Sponsorships To Surpass $1.8 Billion This YearGlobal spending on golf is expected to total $1.82 billion in 201 ...
- Discounts Won't Drive Auto Sales, Study FindsThe top three reasons buyers say they want to buy a vehic ...
- In A First, YouTube Tops Kids' Favorite Brands"Frankly, there are no other competitors," Blair Fischer, a SmartyPants rep, tel ...
- SMB Market Budgets Up For Websites And Word-Of-MouthNearly all have a website, and many are even getting on boa ...
- Machine-Learning Search Algorithms Can Learn From Human BiasComputers learning human languages through machine-learning algorithms will also learn human biase ...
- Back-To-School Parents Edging To Online ShoppingWhile parents with children in grades K-12 plan to do the majori ...
- Social Media Linked To Better Health In SeniorsSocial media use is correlated with better physical and mental health ...
- Educational Behavioral Shifts Valuable For MarketersMarketers might need to rethink ways to reach higher-educated consumers, as discretiona ...
- 1/3 Of Emails Spam Or Not RelevantUS marketers have a struggle on their hands this year when ...
- Search Plays Major Role In Mobile App Installs For Google, AppleMore than 65% of app downloads occur as a direct result ...
- Consumers Excited About Auto Technology U.S. automakers and suppliers need to innovate and differentiate to capture n ...
- Media Research Industry Poised To Realign As MRI Parent GfK Goes Into PlayWith all eyes peeled toward financial questions surrounding one of the large ...
- Global Retailers Agree Mobile Is MainstreamMobile commerce is now mainstream, no longer an afterthought. According to glob ...
- IPG: Ads Minimally Meeting MRC Viewability Standard Lack ImpactThat was one finding from an IPG Media Lab study, "Putting Scien ...
- A Force To Be Reckoned WithThe growing impact of Millennials on society and every industry is w ...
- Social Media Spurs Spending, And Your Accountant Knows ItOne of social media's key applications is showing off expensive purchases a ...
- Volkswagen Suffers, Lincoln On Top, Per ACSIThe American Customer Satisfaction Index shows a strong rebound for the au ...
- Marketing Can Be More Than A Cost CenterB2B marketers must do more than measure activities like click-through rates a ...
- Brand Keys, NRF See Back-To-School Sluggishness"Apparently, it's not just consumer confidence in the economy," says Robert Passikof ...
- Heads Up On Spending For SchoolAccording to the National Retail Federation, back-to-school and back-to-college spending is foreca ...
- Searches On Olympic Sporting Events Provide Insight Into Human BehaviorOlympic fever caught the attention of the world this past week ...
- IPG: Twitter Video Ads Are More Relevant, Less IntrusiveA study conducted by IPG Media Labs and Twitter showed that t ...
- Improving Quality Leads Considered Most Important For Marketersimproving the quality of leads generated is a top priority for 7 ...
- On-Shelf Availability Boosts Retailer ROIWith keys to drive ROI ahead of Labor Day, merchandisers could s ...
- Making The Most Of The Billion-Dollar Back-To-School Frenzy On Hot TrendsThe most in-demand product for those headed to college should surprise fe ...
- Innovative Magid Research Finds Most-Valued And Least-Valued TV Shows TV ratings will tell you how many people are watching a sho ...
- Young Americans View Online Shopping As Daily RitualHalf of U.S. shoppers ages 25-34 buy something online at least on ...
- Progress In Leveraging Consumer Insights Remains 'Glacial' In a 2009 benchmark study, the Boston Consulting Group found just 1 ...
