- Flyers, Especially Millennials, Prefer No Interaction
Marketing Daily, Tanya Gazdik - Tuesday, August 16, 2016
Half of Americans try to avoid airline personnel by using electronic a ...
- Video-On-Demand In Demand
Research Brief, Jack Loechner - Wednesday, August 17, 2016
onsumers around the globe are tuning in to digital video in increasi ...
- Internet-Connected TV Propels Total TV Usage
Television News Daily, Wayne Friedman - Tuesday, August 16, 2016
Total use of TV, defined by all sources of "content inputs," w ...
- Pokemon Go Players Spending Real Money
Mobile Insider, Gavin O'Malley - Tuesday, August 16, 2016
Popularity aside, how is Pokemon Go doing financially? Pretty well, according ...
- Triggered Campaigns Relevant, Timely and Interactive
Research Brief, Jack Loechner - Tuesday, August 16, 2016
Half of consumers purchase more from retailers that use their interests a ...
- Social Media Reflects Racial Divide
The Social Graf, Erik Sass - Tuesday, August 16, 2016
While concerns about social media "echo chambers" are well established -- includi ...
- New Technologies And Revenue Sources Provide Hope For Local And Regional Newspapers
Research Brief, Jack Loechner - Monday, August 15, 2016
The overall confidence in the sustainability of the local and regional newspap ...
- Research Shows Simple Subject Lines Are Not Always Winners
Around The Net In EU Email Marketing, Sean Hargrave - Friday, August 12, 2016
New research by Touchstone has discovered that blind dedication to simple subje ...
- How To Engage Millennials On Email
Around The Net In EU Email Marketing, Sean Hargrave - Friday, August 12, 2016
Millennials spend about six hours a day checking email, according to Adob ...
- Samsung Is The Most Effective Olympic Sponsor So Far
Around the Net In MAD London, Sean Hargrave - Friday, August 12, 2016
Samsung has had by far the most effective campaign among the headli ...
- Are Your Subject Lines Too Simple?
EuroMail, Sean Hargrave - Friday, August 12, 2016
Turns out it's OK to be complex. Researchers found that open a ...
- Publicis Puts Spotlight On Indian-Americans, Emerges As Second Largest Asian Segment
MAD, Larissa Faw - Thursday, August 11, 2016
A report from Publicis Media suggests that this population segment presents unto ...
- Honda, Chevy, BMW, Chrysler Olympics Ads Pay Off
Marketing Daily, Tanya Gazdik - Friday, August 12, 2016
Ads airing during major events like the Olympics resonate best with consume ...
- "... Just Want To Go To The Bank"
Research Brief, Jack Loechner - Friday, August 12, 2016
While digital innovation is a critical element in addressing and anticipating clie ...
- Trump Tweets Angry On Android, Calming On Staffer's IPhone, Researcher Claims
Around the Net In MAD London, Sean Hargrave - Thursday, August 11, 2016
Trump appears to send angry tweets from an Android phone, while t ...
- 85% Of Shoppers Unlikely To Go Back After A Bad Mobile Experience; 95% Want Issues Resolved On First Try
Mobile Insider, Chuck Martin - Thursday, August 11, 2016
More shoppers are looking for direct help from the companies they a ...
- Evolving Behaviors Of The Empowered Consumer
Research Brief, Jack Loechner - Thursday, August 11, 2016
Empowered consumers fuel the age of the customer, but they now ha ...
- Search: When And Why Tax Incentives Work
SearchBlog, Laurie Sullivan - Thursday, August 11, 2016
Search marketers focusing on ads that entice consumers to make a purcha ...
- Marketers Fear Brand Engagement Is Not Taken Seriously
Around the Net In MAD London, Sean Hargrave - Wednesday, August 10, 2016
More than half of marketers use brand engagement as a metric ev ...
- Wanna Engage Over Mobile Email? Then You Have To Start Mattering
EuroMail, Sean Hargrave - Wednesday, August 10, 2016
As consumers go mobile, IBM researchers show that email recipients engage wi ...
- Messaging With Business Reaches Mainstream
Research Brief, Jack Loechner - Wednesday, August 10, 2016
Mobile messaging with businesses is quite mainstream, with 65% of mobile use ...
- Mobile Budgets To Increase, Despite Privacy Concerns
Around the Net In MAD London, Sean Hargrave - Tuesday, August 9, 2016
In today's State of the Industry: Mobile Marketing in EMEA report, almo ...
- How Mobile Has Reshaped Shopper Marketing Campaigns
Mobile Insider, Gavin O'Malley - Tuesday, August 9, 2016
The Association of National Advertisers and GfK have some new research o ...
- The Digital Commerce Landscape
Research Brief, Jack Loechner - Tuesday, August 9, 2016
Consumers still prefer to purchase products on desktops and laptops rather th ...
- Google Finds Hijacking, Ad Injection Remain Major Problems
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 8, 2016
Google researchers worked with experts at New York University (NYU) to analy ...
- Subject Line Research Predicts Winning Words
Around The Net In EU Email Marketing, Sean Hargrave - Monday, August 8, 2016
With email volume high, the best chance of being read rests ...
- Emails Shows How UK Academics Are Being Snubbed Post-Brexit Vote
Around The Net In EU Email Marketing, Sean Hargrave - Monday, August 8, 2016
Following anecdotes of British scientists being axed from EU-funded projects, one academ ...
- Brits Spend Longer Sorting Digital Entertainment For A Holiday Than Packing
Around the Net In MAD London, Sean Hargrave - Monday, August 8, 2016
British holidaymakers spend more time sorting out digital entertainment for a tr ...
- Virgin Radio Relaunch Earns 400k Listeners
Around the Net In MAD London, Sean Hargrave - Monday, August 8, 2016
Virgin Radio is set to become a "serious player" after helping ...
- Why Using NUMBERS And Capitals Is A Subject Winner
EuroMail, Sean Hargrave - Monday, August 8, 2016
New research suggests that questions and salutations are out, while numbers a ...