- Brand Britain Takes A Bashing From Brexit
London Blog, Sean Hargrave - Friday, August 5, 2016
We say fair, they say nationalist -- how Brand Britain's shine ...
- Majority Of Industry Unaware Of ANA 'Transparency' Findings: Marketers, Agencies Divided On Impact
MediaDailyNews, Joe Mandese - Monday, August 8, 2016
Two months after the Association of National Advertisers released its controversial agen ...
- Social Media Is A "Must Do" For Enterprise Marketers
Research Brief, Jack Loechner - Monday, August 8, 2016
Enterprises typically use social media to increase website traffic, enhance their bra ...
- UK Inbox Placement Rate Beats Global Average, US Lags Behind
Around The Net In EU Email Marketing, Sean Hargrave - Friday, August 5, 2016
ReturnPath's 2016 Deliverability Benchmark Report found that only about three-quarters (79%) ...
- JWT Research Shows Brits Are Warming Slightly To Brexit
Around the Net In MAD London, Sean Hargrave - Friday, August 5, 2016
Brits are feeling better about Brexit, according to new research from ...
- U.S. Email Deliverability Drops, Global Rates Stagnant
Email Marketing Daily, Jess Nelson - Thursday, August 4, 2016
More than a quarter of promotional emails sent in the United Stat ...
- 2 In 3 May Delete This, 1 In 3 Will Learn Something Useful
EuroMail, Sean Hargrave - Friday, August 5, 2016
Two-thirds of us instantly delete anything with a subject line that doesn ...
- A Heads-Up On Holiday Retailing Strategies
Research Brief, Jack Loechner - Friday, August 5, 2016
Former strategy and innovation executive, Kim Garretson, shares data from a freque ...
- One In Three Brits Trying To 'Digital Detox', Ofcom Finds
Around the Net In MAD London, Sean Hargrave - Thursday, August 4, 2016
The scale of the UK's obsession with the Internet has been la ...
- Rajar Shows Commercial Radio Back Ahead Of BBC Stations
Around the Net In MAD London, Sean Hargrave - Thursday, August 4, 2016
The latest Rajar figures show that 35.07 million people tuned into B ...
- Stand Easy, Marketers -- Digital Detox Is Just Hot Air
London Blog, Sean Hargrave - Thursday, August 4, 2016
Digital marketers have nothing to fear as one in three pretend ...
- CMOs Responsible For Brand Purpose
Research Brief, Jack Loechner - Thursday, August 4, 2016
According to a study by Edelman entitled "The Earned Brand," presented ...
- Comprehensive Guide To Negative Keywords: Part II
Search & Performance Marketing Daily, David Grow - Thursday, August 4, 2016
Negative keywords can reduce costs when marketers optimize their account performance ...
- One In Five Brits Won't Notice Rio Sponsors
Around the Net In MAD London, Sean Hargrave - Wednesday, August 3, 2016
The hallowed sponsorship of the Olympics is not as valuable as so ...
- 58 Million Phone Calls Prove Consumers Talk-The-Talk
Research Brief, Jack Loechner - Wednesday, August 3, 2016
A shift from offline to digital marketing spend, combined with the ubiqui ...
- Advertising Association Says Strong Q1 Means 4.2% Growth In 2016
Around the Net In MAD London, Sean Hargrave - Tuesday, August 2, 2016
UK advertising expenditure is forecast to post 4.2% growth in 2016 a ...
- Advertising Association Downgrades UK Ad Growth
Around the Net In MAD London, Sean Hargrave - Tuesday, August 2, 2016
The AA/Warc Expenditure Report predicts total ad spend in 2016 of GBP20.9 ...
- 54% Driven To Wearables By Reward Features; Price Holds Back The Others
Connected Thinking, Chuck Martin - Monday, August 1, 2016
If the price is right, consumers may swarm toward buying a wearab ...
- Marketers Struggle To Determine Media Mix, Prove ROI
Marketing Daily, Tanya Gazdik - Tuesday, August 2, 2016
"Cross-platform planning and execution across all touchpoints is the key to achievi ...
- Blending Ad Technology And Marketing Technology = MadTech
Research Brief, Jack Loechner - Tuesday, August 2, 2016
47% of the practitioners surveyed said people-based marketing was extremely important, follow ...
- McCann Finds Brexit Voters Would Do It All Again
Around the Net In MAD London, Sean Hargrave - Monday, August 1, 2016
Despite the weak pound pushing up the cost of holidays, the possibili ...
- GSK And Google Form Bioelectronic Joint Venture
Around the Net In MAD London, Sean Hargrave - Monday, August 1, 2016
GlaxoSmithKline is teaming up with Verily, the life sciences arm of Alphabe ...
- Ignore Print's Brave Face -- Just Follow The Money
London Blog, Sean Hargrave - Monday, August 1, 2016
Print has been talking up its fortunes, but if you want ...
- Hispanic Shoppers Decide Where To Shop Based On Coupons
Research Brief, Jack Loechner - Monday, August 1, 2016
92% of Hispanic consumers use coupons (vs. 90% of all consumers) a ...
- This May Be The Age Of The Very Passionate Fan (And Sometimes Very Sad Netflix Fans)
VidBlog, P.J. Bednarski - Monday, August 1, 2016
Oppenheimer & Co. CMO Joan Khoury was amazed by Comic-con, but h ...