- Dentsu Aegis Launches Data Innovation Center
MAD, Steve McClellan - Friday, September 30, 2016
The new operation, based in Singapore, will develop and produce innovative applicatio ...
- Digital Short-Form Video Viewership Remains Strong
MediaDailyNews, Wayne Friedman - Friday, September 30, 2016
Short-form viewing is still a long-time thing. Horowitz Research says 44% ...
- A Quarter Of Brits Think Robots Would Give Better Customer Service
Around the Net In MAD London, Sean Hargrave - Friday, September 30, 2016
Robots are already toiling away in factories across the world - b ...
- Consumer Confidence Back Up To Pre-Brexit Level
Around the Net In MAD London, Sean Hargrave - Friday, September 30, 2016
Consumer confidence rose to pre-Brexit levels in September, according to GfK's late ...
- Online Retail Associates Important To Shoppers
Research Brief, Jack Loechner - Friday, September 30, 2016
According to Salesfloor's 2016 Omnichannel Retail Associate Study, as the number ...
- Two-Thirds Of Employees Use Social Media At Work
The Social Graf, Erik Sass - Friday, September 30, 2016
67% of American workers said they regularly use social media on t ...
- What's What? Google Unveils Massive YouTube Visual Database
VidBlog, P.J. Bednarski - Friday, September 30, 2016
It's hard to come across big news in the video classification busines ...
- Police Issue Warning Over Fraudulent Android 'Tap-And-Go' Payments
Around the Net In MAD London, Sean Hargrave - Thursday, September 29, 2016
Law authorities have warned they believe criminals are using Android phones ...
- Dear Brands: Sorry We Haven't Mentioned It, But Half Of Us Are Ignoring You
London Blog, Sean Hargrave - Thursday, September 29, 2016
Nearly half of Brits are zoning out brands that pursue them ...
- Why There Are So Many Chevy Silverados Parked At Kohl's
Marketing Daily, Tanya Gazdik - Thursday, September 29, 2016
Each store's shoppers have distinct automotive buying habits. Kohl's shoppers are almo ...
- Internet Of Things Offers Opportunity For Customer Loyalty Programs
Research Brief, Jack Loechner - Thursday, September 29, 2016
About 6.4 billion "things" are currently connected to the internet, and Gartn ...
- The Catch Up Viewer Catches Most Ads, Too
VidBlog, P.J. Bednarski - Thursday, September 29, 2016
The new FreeWheel Q2 Monetization Report focused on what kind of view ...
- Nearly Half Of Brits Ignore Branded Social
Around the Net In MAD London, Sean Hargrave - Wednesday, September 28, 2016
Almost half of Brits (40%) "actively ignore" social posts or ads fr ...
- ASA Reveals Men Complain About Ads More Than Women
Around the Net In MAD London, Sean Hargrave - Wednesday, September 28, 2016
The ad watchdog has recorded 14,500 complaints made by men, and 10,5 ...
- Abandoned Shopping Carts Are Email Marketing's Greatest Opportunity
EuroMail, Sean Hargrave - Wednesday, September 28, 2016
Abandoned shopping cart retargeting emails are the most successful automated messages th ...
- Promotional Emails Impact Millennials' Purchase Decisions
Research Brief, Jack Loechner - Wednesday, September 28, 2016
Millennials are less brand loyal than preceding generations. A recent Daymon Worldwi ...
- Retailers Serving Too Many Irrelevant Results In Site Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 27, 2016
Some 48% of shoppers participating in a study released Tuesday say t ...
- Three Out Of Four Consumers Watch Brand Videos On Facebook
The Social Graf, Erik Sass - Wednesday, September 28, 2016
Worldwide, 75% of respondents of a Kantar/TNS global survey watch videos fr ...
- Apple Coolest Brand In UK, Again, Twitter Fails To Make Top 20
Around the Net In MAD London, Sean Hargrave - Tuesday, September 27, 2016
Apple has held the number one spot on the annual CoolBrands li ...
- Learnings From 31,000 Media Mentions And 26,000 Links
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 27, 2016
Link and media mentions can boost a campaign, but most high-authority lin ...
- What's Next For Twitter, Now That It Has Lost Its Mojo?
London Blog, Sean Hargrave - Tuesday, September 27, 2016
It hasn't managed to monetise its massive mobile user base, and n ...
- WPP's Kantar Launches Global Public Sector Consultancy
MAD, Steve McClellan - Monday, September 26, 2016
The new operation, called Kantar Public, will provide research services related ...
- Do-Good Companies Appeal To Consumers, Bigger Brands
Marketing Daily, Tanya Gazdik - Tuesday, September 27, 2016
Consciousness is driving consumer purchase decisions, profit, and brand preference -- whi ...
- Email Designs People Can't Resist
Research Brief, Jack Loechner - Tuesday, September 27, 2016
You don't have to be a neuroscientist to do genius email marketin ...
- U.S. Pay TV Homes Steady, Monthly Prices Rise
Television News Daily, Wayne Friedman - Monday, September 26, 2016
Although cord-cutting/shaving worries remain, the pay TV industry remains relatively solid ...
- Who Sees That YouTube Ad? And Who's Really Streaming?
VidBlog, P.J. Bednarski - Tuesday, September 27, 2016
Advertising Week brings out the studies. Zefr today analyzes the weird (a ...
- Email Use Soars As Smartphone Addiction Takes Hold
Around The Net In EU Email Marketing, Sean Hargrave - Monday, September 26, 2016
Smartphone addiction is on the rise, Deloitte research shows, with email, vid ...
- Research Shows Send And Open Rates Still High, Ecommerce The Exception
Around The Net In EU Email Marketing, Sean Hargrave - Monday, September 26, 2016
While sending too many emails is never a good idea, even f ...
- Nearly One In Three No Longer Use Smartphones To Call
Around the Net In MAD London, Sean Hargrave - Monday, September 26, 2016
Almost one in three respondents in a Deloitte survey claimed they h ...
- BBC Researchers Develop A Holographic TV
Around the Net In MAD London, Sean Hargrave - Monday, September 26, 2016
A research team at the BBC has been working on an incredib ...