- Social Video Viewing Enhances Purchasing
Research Brief, Jack Loechner - Friday, December 30, 2016
74% of consumers say there is a connection between watching a vid ...
- Paid Advertising Making Dramatic Shifts, Study Finds
SearchBlog, Laurie Sullivan - Friday, December 30, 2016
Programmatic is not the shiny object in every campaign strategy. Despite t ...
- Cord-Cutting Sees Steeper Declines, But Digital TV Distributors May Add Growth
Television News Daily, Wayne Friedman - Thursday, December 29, 2016
Pay TV cord-cutting seems to be declining for the TV industry ...
- Digital Ad Market Soars 20% In Q3, Approaches $18 Billion
MediaDailyNews, Laurie Sullivan - Wednesday, December 28, 2016
U.S. advertisers invested $17.6 billion in digital advertising during the third quart ...
- Mobile Research Starts The Purchase Cycle; 78% Buy Within The Day
Mobile Insider, Chuck Martin - Friday, December 30, 2016
While different countries have varying degrees of penetration, the smartphone is consider ...
- Journalism In 2017
Research Brief, Jack Loechner - Thursday, December 29, 2016
"2017 is going to provide an interesting opportunity for news organizations, than ...
- Sharing VR With Families
Research Brief, Jack Loechner - Wednesday, December 28, 2016
28% of Americans would love to spend the holidays with their famili ...
- Apple Publishes First AI Research
Around the Net in IoT, Gavin O'Malley - Tuesday, December 27, 2016
Making good on its promise to publish AI research of its ow ...
- Online Shopping Rush Started Thanksgiving Evening
Research Brief, Jack Loechner - Tuesday, December 27, 2016
"... this year's 'peak week' (Thanksgiving Day through Cyber Monday) reveals ho ...
- The Unstoppable Streaming Video
VidBlog, P.J. Bednarski - Tuesday, December 27, 2016
Internet-based SVOD is really where it's at. It's growing while transactional vid ...
- Online Desktop Holiday Spending 15% Over Last Year, and 2017 Plans
Research Brief, Jack Loechner - Monday, December 26, 2016
According to a new comScore report, showing holiday season U.S. retail e-commer ...
- Ignoring Email Is A Huge Marketing Mistake
Around The Net In EU Email Marketing, Sean Hargrave - Friday, December 23, 2016
"Email marketing isn't new by any stretch, but lately, I feel li ...
- Consumer Confidence Improves To Ensure Brexit Won't Ruin Christmas
Around the Net In MAD London, Sean Hargrave - Friday, December 23, 2016
British consumers' propensity to make major purchases has increased by seven poin ...
- American Email Work Habits: Always 'On' The Norm
Email Marketing Daily, Jess Nelson - Friday, December 23, 2016
Almost a third of Americans have their emails open constantly while ...
- Millennials Love Email -- Only Differently, On Their Terms
EuroMail, Sean Hargrave - Friday, December 23, 2016
Email is routinely written off because Millennials are communicating over messaging service ...
- Marketing And IT Are Still Not On The Same Page
Research Brief, Jack Loechner - Friday, December 23, 2016
Marketing and IT functions need to work together more closely. A surv ...
- Dynamic Ad Targeting Becomes Grinch That Stole Christmas
SearchBlog, Laurie Sullivan - Friday, December 23, 2016
Amazon without question failed terribly in their remarketing efforts during the holiday ...
- Nielsen Confirms Purchase of VisualDNA
Around the Net In MAD London, Sean Hargrave - Thursday, December 22, 2016
Nielsen has confirmed that it has bought audience data business VisualDNA f ...
- Bad Customer Service? Gen Zers Will Tell You Where To Go (No Place Good)
MAD, Larissa Faw - Wednesday, December 21, 2016
According to research from Marchex, young adults 18-24 want a customer servi ...
- 90% Of Today's Data Created In Two Years
Research Brief, Jack Loechner - Thursday, December 22, 2016
90% of the data in the world today has been created ...
- Get Email Basics Right First -- A Reminder For 2017
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, December 21, 2016
The focus for 2017 needs to be optimising from the ground u ...
- Omens Looks Good For Email In 2017
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, December 21, 2016
2016 has been a big year for email marketing. It ranked ...
- Retailers Are Reporting A Bumper December
Around the Net In MAD London, Sean Hargrave - Wednesday, December 21, 2016
Retailers have reported the sharpest rise in retail sales volumes since Septemb ...
- Marriott, Southwest Most Recommended Travel Brands
Marketing Daily, Tanya Gazdik - Tuesday, December 20, 2016
Marriott Hotels and Southwest Airlines are the most recommended brands for holid ...
- Think Serve The Customer VS. Sell The Customer
Research Brief, Jack Loechner - Wednesday, December 21, 2016
After years of disruptive change that has lead to better informed, mo ...
- Smart Home Consumers Looking For Safety, Comfort
Marketing Daily, Aaron Baar - Monday, December 19, 2016
More than half of the consumers surveyed said they wanted to fi ...
- Pessimistic Holidays For Small Business, But Optimistic For 2017
Research Brief, Jack Loechner - Tuesday, December 20, 2016
According to Capital One's latest Spark Business Barometer, tracking 400 small busine ...
- Microsoft Using Bing Search, Cortana Query Data To Train AI
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 19, 2016
Microsoft is making available a data set from Bing search and Corta ...
- One In Three Marketers Looking To Segment Email Lists
Around The Net In EU Email Marketing, Sean Hargrave - Monday, December 19, 2016
Just like "one size doesn't fit all," everyone has a different tast ...
- Email Is An ROI Leader
Around The Net In EU Email Marketing, Sean Hargrave - Monday, December 19, 2016
Email marketing has proven year after year to be an extremely importa ...