• by Jack Loechner , Staff Writer @mp_research, December 26, 2016

According to a new comScore report, showing holiday season U.S. retail e-commerce spending from desktop computers for the first 48 days of the November-December 2016 holiday season, $55.2 billion has been spent online, marking a 13% increase versus the corresponding days last year.

The most recent week reported (Dec. 12-18) posted a strong 15% growth in online sales, taking in $7.6 billion in desktop spending in what was the last full week before Christmas.

Free Shipping Day (Friday, Dec. 16) saw $967 million in desktop spending, closing out a streak of 22 consecutive days reaching a billion dollars in online desktop sales and bringing the season-to-date total to 30 days achieving that milestone, says the report.

And Adotas “scoops marketing execs” 2017 strategy, noting that:

• 82% of respondents introduced 1 to 5 new technologies in 2016, but 53% say they feel “overwhelmed” by the amount of data in their marketing technologies
• “Organic Traffic” was the top performing channel in 2016 and will be the top priority of marketing executives in 2017
• Over 80% of Marketing Execs are increasing focus on digital advertising, content marketing, and SEO in 2017

The Adotas report says that 70% of marketing executives will spend more on marketing technology in 2017: