According to a new comScore report, showing holiday season U.S. retail e-commerce spending from desktop computers for the first 48 days of the November-December 2016 holiday season, $55.2 billion
has been spent online, marking a 13% increase versus the corresponding days last year.
The most recent week reported (Dec. 12-18) posted a strong 15% growth in online sales, taking in $7.6
billion in desktop spending in what was the last full week before Christmas.
Free Shipping Day (Friday, Dec. 16) saw $967 million in desktop spending, closing out a streak of 22 consecutive
days reaching a billion dollars in online desktop sales and bringing the season-to-date total to 30 days achieving that milestone, says the report.
And Adotas “scoops marketing
execs” 2017 strategy, noting that:
- 82% of respondents introduced 1 to 5 new technologies in 2016, but 53% say they feel “overwhelmed” by the amount of data in their
marketing technologies
- “Organic Traffic” was the top performing channel in 2016 and will be the top priority of marketing executives in 2017
- Over 80% of Marketing Execs
are increasing focus on digital advertising, content marketing, and SEO in 2017
The Adotas report says that 70% of marketing executives will spend more on marketing technology in
2017:
Anticipated Marketing Technology Spend, 2017 |
Anticipated Spend 2017 | % of Respondents |
1-10% | 32% |
11-25% | 3 |
26-50% | 28 |
51-75% | 4 |
≥ 75% | 3 |
The same | 19% |
Less | 5% |
No budget control | 6% |
Source: Adotas, December 2016 |