- Weight Watchers Asks Members To 'Lose For Good'
Marketing Daily, Tanya Gazdik - Thursday, September 9, 2010
Through Oct. 23, as Weight Watchers members and online subscribers lose weig ...
- Toys 'R' Us Back To Popping Up In Empty Mall Stores
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 9, 2010
It worked last year so Toys "R" Us is upping the an ...
- Best Buy To Sell Kindle, Setting Off Retail Showdown
Around the Net In Online Marketing, John Capone - Thursday, September 9, 2010
Best Buy will begin selling the Amazon Kindle at its retail locatio ...
- Hasbro Lines Up YouTube Stars For Smackdown
Marketing Daily, Sarah Mahoney - Wednesday, September 8, 2010
To market its new "Trivial Pursuit: Bet You Know It" game, Hasb ...
- Victoria's Secret Fashion Show Returns To CBS
Marketing Daily, - Wednesday, September 8, 2010
This year's show will include musical performances, model profiles and a behind-the-scen ...
- Amazon Takes Complaints About Packaging To The Source
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 8, 2010
Stephanie Clifford reports that Amazon's efforts to convince manufacturers to adopt "frustration-fr ...
- Reflections On Brand Beauty
Marketing Daily, Robert Passikoff - Wednesday, September 8, 2010
The ideal image of the cosmetic-buying category currently reflected back may ha ...
- Life Is Good: A $100 Million Brand With No Ads
Marketing Daily, Sarah Mahoney - Tuesday, September 7, 2010
While it's certainly no emblem of marketing sophistication, Life is good's hap ...
- Heidi Klum Launches Line With New Balance
Marketing Daily, - Tuesday, September 7, 2010
The ad campaign, which includes print and viral components, features Klum ...
- Estee Lauder Does A Department Store Makeover
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 7, 2010
To grab and hold the attention of cosmetics shoppers, Estée Lauder ...
- Macy's New Campaign Steps Up The Magic
Marketing Daily, Sarah Mahoney - Tuesday, September 7, 2010
Just in time for Fashion Week, Macy's is unveiling a new celebrity-load ...
- Timberland Focuses On Environmental Heroism
Marketing Daily, Tanya Gazdik - Friday, September 3, 2010
The Stratham, N.H.-based retailer is launching the global campaign, with the the ...
- Report: Maybelline's Fit Me Targets Color-Conscious
Marketing Daily, - Friday, September 3, 2010
The line --which will be supported with a major ad push,-- includ ...
- Sears Revamping Apparel Inventory, Displays In Four Markets
Around the Net In Brand Marketing, Thom Forbes - Friday, September 3, 2010
You just knew the words "once again" were going to pop ...
- Brand Owners Target Health-Conscious Shoppers
Around the Net In Brand Marketing, Thom Forbes - Friday, September 3, 2010
...
- Stores Get Back-To-School Bump After All
Marketing Daily, Sarah Mahoney - Thursday, September 2, 2010
Limited was a stand-out, with same-store sales gaining 10% for the mont ...
- Is America's Coupon Craze Leveling Off?
Marketing Daily, Sarah Mahoney - Thursday, September 2, 2010
"While coupon use gained 13% in the first quarter of this yea ...
- Report: Wal-Mart's Blunder Fixes Are Working
Marketing Daily, - Thursday, September 2, 2010
It's also returning to basics like socks and underwear as part ...
- Target Opening Eight More Retail Medicine Clinics
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 2, 2010
Target is opening five retail medicine clinics this month in the Chica ...
- Target To Sell Facebook Gift Cards
Marketing Daily, - Thursday, September 2, 2010
Venturing into the physical world, Facebook will begin selling gift cards ...
- Affluent, Generous Young Women Lead Recovery
Marketing Daily, Sarah Mahoney - Wednesday, September 1, 2010
"There's certainly more fearlessness about spending among younger, affluent shoppers," Ed Ja ...
- Amazon, Walmart, EBay Shoppers' Favorite Sites
Marketing Daily, - Wednesday, September 1, 2010
BestBuy, JCPenney, Target, Kohl's, Google, Overstock and Sears also made the t ...
- Under Armour Targeting Young Women With New Line
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 1, 2010
Under Armour is pursuing a huge new market -- active young wom ...
- Chinese Lingerie Brand Uses Princess Di Lookalike In Ads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 1, 2010
...
- Facebook 'Credits' Cards Coming
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 1, 2010
These days, there's a gift card for just about everything. But ne ...
- Moving Targets: Somebody Follow Me, Please?
Data and Targeting Insider, Steve Smith - Wednesday, September 1, 2010
During the last decade of covering behavioral targeting online I have se ...
- Integrated Online Campaign: Retail: OMD USA; Frito Lay, "Only in a Woman's World"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
OMD USAFrito Lay, "Only in a Woman's World" RETAIL Frito-Lay noticed ...
- Integrated Online Campaign: Retail: Macy's, Yahoo and MEC; Macy's, "Memorial Day eCircular"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Macy's, Yahoo and MECMacy's, "Memorial Day eCircular" RETAIL Macy's was looki ...
- Integrated Online Campaign: Retail: LiquidThread; Delta Faucet, "Delta Make A Mess"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
LiquidThreadDelta Faucet, "Delta Make A Mess" RETAIL The strains of a viol ...
- Website Excellence: Retail: Envisionit Media; Carol's Cookies, "A New Carol's Cookie"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Envisionit MediaCarol's Cookies, "A New Carol's Cookie" Retail Location. location. location. It' ...