- MillerCoors CMO Expounds On The Reach Of Sports
Marketing Daily, Karl Greenberg - Tuesday, September 21, 2010
At the IMG Sports Marketing Symposium in New York, boasting record audien ...
- Holiday Forecast: Tepid Growth, Mega Sales
Marketing Daily, Sarah Mahoney - Tuesday, September 21, 2010
Experts believe that will translate into another heavy promotional season. "We're goi ...
- Fender Empowers Girls To Rock
Marketing Daily, - Tuesday, September 21, 2010
The effort it targeted at females of all ages with a messa ...
- Kashi And Emergen-C Partner With Whole Foods
Marketing Daily, - Tuesday, September 21, 2010
For every box of its new Emergen-C Planet, an effervescent vitamin dri ...
- Toys R Us Releases Hot Toys List; Will Open 600-Plus Temp Shops
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 21, 2010
Dhanya Skariachan reports that Toys R Us is hoping that a wi ...
- Wal-Mart Will Talk About New Plans For Urban Push With Analysts
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 21, 2010
Wal-Mart will expound on its plans to expand into urban markets wi ...
- Timex Launches '70s-Era Line Of Watches
Marketing Daily, - Monday, September 20, 2010
The watches are based on designs from Timex' product archives and ran ...
- Toning Shoes May Not Tone, But The Category Is Shaping Up Hot
Around the Net In Brand Marketing, Thom Forbes - Monday, September 20, 2010
Toning shoes have been on the market since at least 1996, Andr ...
- Starbucks' Natural Fusions Line Adds Flavor To Retailers' Shelves
Around the Net In Brand Marketing, Thom Forbes - Monday, September 20, 2010
Starbucks is rolling out caramel, vanilla and cinnamon coffee beans in ...
- Prestige Brands To Buy Rival, Boost OTC Presence
Around the Net In Brand Marketing, Thom Forbes - Monday, September 20, 2010
...
- Pepsi's Kaufman Talks About The PepsiCo10
Marketing Daily, Karl Greenberg - Friday, September 17, 2010
"This is very different approach, bringing young entrepreneurs and partnering with th ...
- Millennials, Moms Seek More Cause Marketing
Marketing Daily, Sarah Mahoney - Monday, September 20, 2010
it seems letting consumers pick how the money will be spent--despite t ...
- TRA Enlarges Research, Linking Viewership To Purchasing
MediaDailyNews, David Goetzl - Friday, September 17, 2010
TRA, the research company that seeks to offer insight into how specif ...
- Groupon Feels The Burn
Around the Net In Online Marketing, Gavin O'Malley - Friday, September 17, 2010
Following a week of bad press and service issues, local social-shopping sensati ...
- Under Armour To Unleash Basketball Shoes
Marketing Daily, Sarah Mahoney - Wednesday, September 15, 2010
For the year, the company recently raised its total revenue forecast ...
- Wal-Mart Chief: We Are Beefing Up Assortment
Marketing Daily, Sarah Mahoney - Wednesday, September 15, 2010
The chain's error, says Bill Simon, CEO of its U.S. division, w ...
- Zappos Thrives On Being Eccentric
Around the Net In Brand Marketing, Nina Lentini - Wednesday, September 15, 2010
When Dick Richards noticed a link buried in a list on t ...
- Kohler Makes A Splash With 'Built Green'
Marketing Daily, Aaron Baar - Tuesday, September 14, 2010
The series profiles projects ranging from the California Academy of Sciences ...
- Lowe's Steps Up DIY, Energy Efforts
Marketing Daily, Sarah Mahoney - Wednesday, September 15, 2010
"They are looking at things like painting and recarpeting to change t ...
- British Retailer Puts Wheelchairs In Window Ads
Marketing Daily, - Tuesday, September 14, 2010
The store's involvement followed the success of the hit TV show, "H ...
- Walmart Launches Branded Cell Plan
Marketing Daily, - Tuesday, September 14, 2010
The new service, which will use the T-Mobile wireless network, will incorpora ...
- The Gap's Holiday Effort To Include Foursquare Founders
Around the Net In Brand Marketing, Nina Lentini - Tuesday, September 14, 2010
For the upcoming holiday season, Gap is prepping a campaign that involv ...
- Five Email Holiday Marketing Predictions
Email Insider, Chad White - Tuesday, September 14, 2010
The 2010 Retail Email Guide to the Holiday Season includes a l ...
- Grocery Shoppers Still Fighting Impulse Buys
Marketing Daily, Sarah Mahoney - Monday, September 13, 2010
"No matter what stores and marketers tend to believe, consumers aren't walki ...
- Ikea Turns Focus To Families With New Campaign
Around the Net In Brand Marketing, Nina Lentini - Monday, September 13, 2010
Looking to change its image as a supplier of furniture to colle ...
- Syms, Filene's To Open Combo On Fifth
Around the Net In Brand Marketing, Nina Lentini - Monday, September 13, 2010
A corporate couple for just a year, Syms and Filene's are planni ...
- Restoration Hardware Reinvents Itself
Marketing Daily, Tanya Gazdik - Friday, September 10, 2010
If the company is trying to get away from competition with t ...
- Kraft Testing Interactive Vending Machines
Marketing Daily, Karlene Lukovitz - Friday, September 10, 2010
The machines feature a 46" Samsung LCD touchscreen panel in place ...
- Toys"R"Temp: Chain To Double Size With Pop-Ups
Marketing Daily, Sarah Mahoney - Friday, September 10, 2010
"It's an opportunity, and they are capitalizing on the 9% vacancy ra ...
- Ethan Allen Campaign Take On A Recessionary Pitch
Around the Net In Brand Marketing, Nina Lentini - Friday, September 10, 2010
Ethan Allen' new ad campaign aims to convince consumers that they don ...