- Family Dollar Introduces 'Ad Match' Program
Marketing Daily, Sarah Mahoney - Tuesday, September 30, 2014
As part of the program, the company will also honor competitors' loyal ...
- Digital Shoppers Less Interested In Social Media
Marketing Daily, Sarah Mahoney - Monday, September 29, 2014
"Despite the surge in Facebook's ad revenues and marketing innovations like Twitter ...
- BloomReach Develops Predictive Content Analysis, Expands Into United Kingdom
MediaDailyNews, Laurie Sullivan - Tuesday, September 30, 2014
Following the search trend into content marketing, BloomReach Tuesday announced two platfor ...
- Apps No Miracle Grow For 1-800-Flowers
MoBlog, Mark Walsh - Tuesday, September 30, 2014
People may be spending most of their mobile time in apps, b ...
- John Lewis Invests GBP100k In Beacon Technology Start-Up
Around the Net In MAD London, Sean Hargrave - Monday, September 29, 2014
John Lewis has chosen "micro-location" mobile start-up Localz as the winner ...
- Microsoft Confirms Forthcoming Fifth Ave. Flagship Store
Around the Net In Media, Gavin O'Malley - Monday, September 29, 2014
Microsoft has long aspired to rival Apple’s retail presence. Taking one st ...
- 37.5 Million Brand Advocates Among Us
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 29, 2014
A study released Monday from Needle estimates the number of U.S. adul ...
- Beacons To Solve 'Click And Collect' Hassle - Just Add Mobile Payment And You'll Be Really Talking
London Blog, Sean Hargrave - Monday, September 29, 2014
It's a great time for beacon technology as John Lewis pumps GBP10 ...
- Shopkick Bought for $200 Million
MobileShopTalk, Chuck Martin - Monday, September 29, 2014
The world of mobile app shopping just got a boost. Shopkick, t ...
- Agency Yard Embarks On 'Scandalous' Limited Campaign
MAD, Larissa Faw - Thursday, September 25, 2014
The agency has created a multimedia campaign that includes digital, online video ...
- Best Buy Taps Designers For Exclusive Accessories
Marketing Daily, Sarah Mahoney - Wednesday, September 24, 2014
The Minneapolis-based Best Buy, which introduced a line of Kate Spade exclusiv ...
- The Boo Boom: Halloween To Set New Records
Marketing Daily, Sarah Mahoney - Wednesday, September 24, 2014
With Halloween falling on a Friday, two different surveys are predicting ...
- In-Store, Holiday Shopping & the Mobile Influence
MobileShopTalk, Chuck Martin - Thursday, September 25, 2014
The influence of mobile on coming holiday sales is starting to ...
- New Platform Will Link Customer Data Across Channels, Devices
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 24, 2014
Disparate enterprise systems and media channels that keep data in silos cou ...
- AT&T, Sprint, Best Buy Dominate Mobile Keyword Google PLA Spend
SearchBlog, Laurie Sullivan - Thursday, September 25, 2014
The top five advertisers, in aggregate, spent about $20 million on mobi ...
- Walmart, Your Friendly Local Banker, To Offer Low/No-Cost Checking
Marketing Daily - Top of the News, Thom Forbes - Wednesday, September 24, 2014
As if George Bailey's little bank didn't have enough problems already, ...
- Walmart, Your Friendly Local Banker, To Offer Low/No-Cost Checking
Marketing Daily - Top of the News, Thom Forbes - Wednesday, September 24, 2014
As if George Bailey's little bank didn't have enough problems already, ...
- Beaconed Shoppers Return to Regent Street
MobileShopTalk, Chuck Martin - Wednesday, September 24, 2014
The beacons are beginning to shine. After months of trials and experiment ...
- Despite Mobile Revs, Retailers Lack Mobile Ecommerce Infrastructure
Mobile Marketing Daily, Laurie Sullivan - Monday, September 22, 2014
A strong mobile commerce infrastructure remains many retailers' top competitive weakness headi ...
- Mobile Consumers & Holiday Shopping Time
MobileShopTalk, Chuck Martin - Tuesday, September 23, 2014
As holiday sales forecasts start to come in, retailers tapping into mobi ...
- More Than Wedding Bells Responsible For Booming Online Appliance Sales
Research Brief, Jack Loechner - Tuesday, September 23, 2014
Small Appliances are being shopped by all types of consumers and a ...
- Shopzilla Rebrands, Takes Connexity As Corporate Name
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 22, 2014
Shopzilla, best known for its comparative shopping site, will officially rebrand i ...
- Real-Time Automation, In-App Tracking Comes To Affiliate Marketing
SearchBlog, Laurie Sullivan - Monday, September 22, 2014
Affiliate marketing continues to play catch-up with search when it comes ...
- CE Buyers Like To Go In-Store To Buy
Marketing Daily, Aaron Baar - Thursday, September 18, 2014
When it comes to product awareness, news and reviews and word-of-mouth driv ...
- Toys R Us Targets Tweens With Claire's Combo
Marketing Daily, Sarah Mahoney - Thursday, September 18, 2014
In the midst of a sweeping turnaround, Toys R Us is tappi ...
- Retailer Attribution
Marketing Daily, Graham Ratcliffe - Friday, September 19, 2014
As the 2014 holiday season approaches, marketing attribution remains a problem f ...
- Beaconing on Tap for Retailers to Reach Holiday Shoppers
MobileShopTalk, Chuck Martin - Friday, September 19, 2014
The early holiday shopping forecasts are starting to come out and beaco ...
- Google Glass Partners With Mr Porter
Around the Net In MAD London, Sean Hargrave - Thursday, September 18, 2014
Online men's fashion retailer Mr Porter is set to dominate the wearab ...
- Jack Wills Appoints Havas Work Club As UK Digital Agency
Around the Net In MAD London, Sean Hargrave - Thursday, September 18, 2014
Trendy fashion retailer Jack Wills has appointed Havas Work Club as i ...
- Unreliable Mobile Clicks Have Bad Impact On Ad Engagement
Mobile Marketing Daily, Mark Walsh - Thursday, September 18, 2014
Click-through rate has long been faulted as a measure of ad effectivene ...