- Car, Retail Ads Slow Down On Broadcast TV
MediaDailyNews, Wayne Friedman - Friday, February 27, 2015
A fourth-quarter 2014 slowdown in broadcast TV advertising came primarily from automoti ...
- Court Rules Against JC Penney In Macy's/Martha Stewart Flap
Marketing Daily, Sarah Mahoney - Friday, February 27, 2015
Despite stronger-than-expected sales, the retailer posted a loss. And a New Yo ...
- Consumers Have Less Than $20 In Cash In Pocket, Want Drone Deliveries
Marketing Daily, Sarah Mahoney - Thursday, February 26, 2015
"Amazon did a really brilliant job of introducing this idea to Americans ...
- IoT, Mobile & Connected Shoppers: Views from MIT
MobileShopTalk, Chuck Martin - Friday, February 27, 2015
One of major obstacles to mobile commerce is less the technology a ...
- Target Regains Some Style Groove; Will Focus More On Natural, Organic Foods
Marketing Daily, Sarah Mahoney - Wednesday, February 25, 2015
Moving forward, chairman and CEO Brian Cornell says the Minneapolis-based retailer's "fir ...
- Neiman Marcus Launches Its Own Mobile Wallet
MobileShopTalk, Chuck Martin - Thursday, February 26, 2015
With all the recent mobile payment announcements from various providers of t ...
- DIY Enthusiasm Pushes Sales At Home Depot Higher
Marketing Daily, Sarah Mahoney - Tuesday, February 24, 2015
"We had a strong finish to the year, as strength across t ...
- Lands' End Offers Trip To British Virgin Isles
Marketing Daily, Tanya Gazdik - Tuesday, February 24, 2015
Sportswear manufacturer Lands' End is offering consumers a trip to an ultima ...
- 235 Billion App Downloads This Year; 99% Not Paid
MobileShopTalk, Chuck Martin - Wednesday, February 25, 2015
Download now, pay later. It looks like that's the new mobile a ...
- Tax Refunds? Consumers Want To Save, Not Spend
Marketing Daily, Sarah Mahoney - Monday, February 23, 2015
Younger people are even more prudent about their tax refunds. Among consume ...
- The Shipping News: Target Cuts Minimum To $25 As Roadie Takes To Waffle House
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 24, 2015
With its sights set on Amazon Prime, as well as chief riv ...
- Four In Ten Shoppers Compare Prices In-Store
MoBlog, Erik Sass - Monday, February 23, 2015
Almost half (40%) of mobile devices users around the world use th ...
- Is A Google 'Buy Now' Button Inevitable?
Search & Performance Insider, Rick Backus - Monday, February 23, 2015
It's been two months since the Wall Street Journal reported that Goog ...
- Linking Digital Engagement To Physical Sale Still Challenging, But Beacons Could Change Everything
Show Daily, Tyler Loechner - Monday, February 23, 2015
It remains difficult for brands to link digital engagement to physical sale ...
- A Tale Of Two Shacks
Marketing Daily, Peter Hubbell - Friday, February 20, 2015
It was the best of burgers, it was the worst of gadge ...
- Nordstrom, Trader Joe's And Lowe's Rise, But Overall Retail Customer Satisfaction Declines
Marketing Daily, Sarah Mahoney - Friday, February 20, 2015
The economy may be buzzing along, and Americans may be spending mo ...
- 42% Mobile Commerce Growth; 33% Buy via Smartphone
MobileShopTalk, Chuck Martin - Friday, February 20, 2015
It's been obvious for some time that mobile commerce has been increasi ...
- Social Security Admin Web Site Beats Amazon In Satisfaction
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 19, 2015
A Social Security Administration Web site has a higher customer satisfaction sco ...
- Ted Baker Launches Bluetooth-Enabled Mannequins
Around the Net In MAD London, Sean Hargrave - Thursday, February 19, 2015
Ted Baker is introducing new 24/7 beacon technology to its Westfield Whi ...
- Neiman Marcus' CMO Hones Its Digital Edge
Marketing Daily, Sarah Mahoney - Wednesday, February 18, 2015
In recent months, the Dallas-based retailer has begun testing smart "memory mirrors ...
- Belk's Santa Baby Sweepstakes Yields 1.1 Million Entries
MAD, Larissa Faw - Tuesday, February 17, 2015
The campaign generated over 1.6 million personalized eCards. "In particular, the eCa ...
- Swedish Surfer Braves Baltic Sea
Marketing Daily, Sarah Mahoney - Tuesday, February 17, 2015
If you're among the millions of Americans currently cursing the mercury, y ...
- Apology Marketing Inducts Krispy Kreme Into Klub Campaign
MediaDailyNews, Laurie Sullivan - Tuesday, February 17, 2015
Marketing apologies continue to rack up in numbers, but the latest o ...
- Beaconing & Moving Beyond the Smartphone
MobileShopTalk, Chuck Martin - Wednesday, February 18, 2015
Beaconing isn't just getting bigger, it's also getting better. This became qui ...
- Oakley Launches Global 'Obsession' Campaign With Athletes
Marketing Daily, Karl Greenberg - Monday, February 16, 2015
Action-gear company Oakley is launching a global digital push, "One Obsession," who ...
- Retailers, Brands Have A Growing Problem In Search, Shopping Ads
SearchBlog, Laurie Sullivan - Tuesday, February 17, 2015
Not all images in Google Shopping ads or online at retail W ...
- Mobile Shopping: 49% Research Products, Compare Prices
MobileShopTalk, Chuck Martin - Monday, February 16, 2015
Consumers continue to use their smartphones to shop, even if they don ...
- 4 Reasons RadioShack Crashed (And How It Could Have Been Avoided)
Marketing Daily, Ken Hein - Friday, February 13, 2015
RadioShack is the brand equivalent of a car caught in a ski ...
- American Express Leaving Home At Costco
Marketing Daily - Top of the News, Thom Forbes - Friday, February 13, 2015
After a 16-year exclusive relationship, American Express announced yesterday that it wou ...
- Don't Hate On Valentine's Day: Relationship Marketing in 2015
Search & Performance Marketing Daily, Allie Rees - Friday, February 13, 2015
Thanks to Taylor Swift, we know for sure that yes, haters a ...