- 2013 Predictions From Online Ad, Marketing Experts
Online Media Daily, Laurie Sullivan - Friday, December 28, 2012
Welcome to online advertising and marketing in 2013, where opt-in push advertisi ...
- AOL Targets Retargeting, Buys Buysight
Online Media Daily, Gavin O'Malley - Wednesday, December 5, 2012
AOL's Advertising.com unit late Tuesday announced the acquisition of ad-targeting and retargeti ...
- Why Display Ads Will Become More Important To Search Marketers
SearchBlog, Laurie Sullivan - Wednesday, November 21, 2012
Don't discount the impact of display advertising on paid-search ads or sear ...
- How Email Remarketing Holds On To Customers
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 14, 2012
Chris Hexton takes us through six email remarketing strategies that give markete ...
- Walgreens Is Retail Sponsor For People's Choice Awards
MediaDailyNews, David Goetzl - Friday, October 26, 2012
Walgreens, which sells many products by the show's top backer, has sign ...
- The Remarkable Rise Of Retargeting
Online Spin, Matt Straz - Monday, October 22, 2012
While at MEC, the global media agency, I ran the media busine ...
- Facebook Exchange Adopts Ad Verification, Intent Retargeting
Online Media Daily, Laurie Sullivan - Monday, October 15, 2012
Marketers have learned to integrate intent signals from search engine marketing in ...
- Perfect Audience Brings Search Intent, DIY Model To Facebook Retargeting
SearchBlog, Laurie Sullivan - Monday, October 15, 2012
Most search marketers are familiar with using intent data from search queri ...
- Tapad Expands Sales Force
Online Media Daily, Mark Walsh - Wednesday, October 10, 2012
Cross-platform ad technology firm Tapad has hired two new executives. ...
- Whole Foods Market Toasts, Tweets Beer Babes
Marketing Daily, Sarah Mahoney - Friday, October 5, 2012
For customers that can't make it to Munich for the real thin ...
- Google Segmentation Retargeting Tips
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 26, 2012
Remarketing or retargeting provides marketers with an opportunity to reconnect with consume ...
- Search Retargeting to Conquest Competitor's Customers
Research Brief, Jack Loechner - Thursday, September 13, 2012
According to Chango's new "Search Retargeting Barometer, Q3 2012," search Retargeting' ...
- Ross Exits Mediabrands, Heads Inmar Analytics Unit
MediaDailyNews, Steve McClellan - Tuesday, August 21, 2012
John Ross, the retail expert who founded Mediabrands' Shopper Sciences practice t ...
- Retarget Strategy Guidelines
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 17, 2012
Retargeting reaches consumers, some of whom abandon shopping carts. In fact, Virgin ...
- Google Shifts Data Focus From Retargeting To Remarketing, Targets 3rd-Party Data
Online Media Daily, Laurie Sullivan - Friday, July 27, 2012
Ad agencies need quality third-party data to mix with their clients' da ...
- Mobile Opportunities Missed Without Stronger Multichannel Integration
Online Media Daily, Laurie Sullivan - Friday, July 20, 2012
Platforms continue to create a fairly easy process to buy mobile medi ...
- Attribution Requires Marketers To Understand Display Ad Impact
Online Media Daily, Laurie Sullivan - Tuesday, July 17, 2012
Drilling into media paths to determine what drives consumers to purchase ...
- AdRoll Raises $15 Mil To Up Real-Time Reach
Online Media Daily, Gavin O'Malley - Wednesday, July 11, 2012
AdRoll just raised $15 million from some top-tier investors, including Foundation Capita ...
- Google, Bing, Yahoo Find Data (Not Paid-Search Ads And SEO) Profitable
SearchBlog, Laurie Sullivan - Monday, July 9, 2012
Holidays are a good time for companies to disclose huge fiscal ye ...
- Search Requires Integration, But So Do Agencies
SearchBlog, Laurie Sullivan - Wednesday, June 27, 2012
Some of the best technologies come from startups. Brands can't always depe ...
- Fighting The Luma Chart: Criteo's Greg Coleman Lets The Numbers Do The Talking
Data and Targeting Insider, Steve Smith - Friday, June 15, 2012
In a cluttered market with too many solutions providers and too ma ...
- Ad Network Releases Self-Serve Retargeting Tool
Online Media Daily, Laurie Sullivan - Tuesday, June 12, 2012
Adiant, the tech parent company to the Adblade.com ad network, plans ...