- Twitter Buys Mobile Start-up TapCommerce
Social Media & Marketing Daily, Gavin O'Malley - Monday, June 30, 2014
Twitter and its ad strategy aren't taking the summer off. Just hou ...
- Would You Lease A Pair Of Mud Jeans For A Year?
SearchBlog, Laurie Sullivan - Friday, June 27, 2014
The Dutch company Mud Jeans set out to create a program bas ...
- Inside Job
Real MAD, Stan Mack - Monday, June 23, 2014
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- Balancing 1-To-1 Marketing Vs. 'Being Creepy'
Online Spin, Cory Treffiletti - Wednesday, June 18, 2014
Data-driven marketing is a hot topic, but how data-driven should you becom ...
- AppsFlyer For Ad Agencies Rolls Out With Brand Support
Mobile Marketing Daily, Laurie Sullivan - Friday, June 13, 2014
AppsFlyer, a mobile attribution analytics company, has tweaked a few features ...
- Ad Tech Remarketing Specialists: Acquisitions In Review (Where's Oracle?)
Real-Time Daily, Seth Ulinski - Monday, June 16, 2014
During the current quarter, display re-marketing specialists have been getting snatched ...
- Jivox Releases Cloud-Based Engine For Dynamic Display Ads
MediaDailyNews, Laurie Sullivan - Wednesday, June 11, 2014
Jivox has released the IQ Data Engine into the cloud to he ...
- Smarter Remarketer Taps Clark From Oracle
Real-Time Daily, Tyler Loechner - Thursday, June 12, 2014
Smarter Remarketer, a marketing automation platform for retailers, this week announced ...
- Facebook Extends Ad Targeting To Web, App Use
Social Media & Marketing Daily, Mark Walsh - Thursday, June 12, 2014
Facebook is significantly expanding how it targets ads on the social netwo ...
- MyBuys Adds Geotargeting To Retargeting Platform
Real-Time Daily, Tyler Loechner - Tuesday, June 10, 2014
MyBuys, a personalized display and email retargeting firm, on Tuesday announced th ...
- Will Search + Social Yield Better Advertising Experience For All?
Social Media Insider, Catharine P. Taylor - Friday, June 6, 2014
As long-time readers of this column know, there are few things ...
- Mobile Shopping & Location, Location, Location
MobileShopTalk, Chuck Martin - Wednesday, June 4, 2014
Getting the right message to the right person at the right ti ...
- Criteo Updates Underlying Tech, Claims Conversion Rates Rise 38%
Real-Time Daily, Tyler Loechner - Wednesday, June 4, 2014
Retargeting firm Criteo on Wednesday announced it has rolled out updates ...
- Marin Software Acquires Perfect Audience To Support Ad Retargeting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 2, 2014
Marin Software has acquired San Francisco-based Perfect Audience to support ad retargeti ...