MyBuys Adds Geotargeting To Retargeting Platform

MyBuys, a personalized display and email retargeting firm, on Tuesday announced that it has added geotargeting options to its platform. The addition is meant to help retailers drive online consumers to specific brick-and-mortar stores.

“The lines between online and offline commerce continue to blur,” stated Rita Brogley, president and CEO of MyBuys.

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