- The Perils Of Repeatedly Retargeting
Data and Targeting Insider, Laurie Sullivan - Friday, October 31, 2014
The more a consumer gets targeted by one message on television, t ...
- Scanning Social Images Can Improve Search Retargeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 29, 2014
Marketers stuck on using search targeting to determine consumer intent may wa ...
- Retargeters: The Truth Is Out - We All Hate You
London Blog, Sean Hargrave - Monday, October 27, 2014
It's the most annoying part of digital marketing. Look up a produ ...
- Three's Company: Mobile, Location & Programmatic
RTBlog, Tyler Loechner - Wednesday, October 22, 2014
Mobile advertising, programmatic buying and location-based targeting have been quite the tr ...
- Understanding Affluent Clicks, Purchases, Research Decisions
SearchBlog, Laurie Sullivan - Tuesday, October 21, 2014
Affluent consumers research products and services weekly before making a purchase givi ...
- Beaconing & the Retailer Programmatic Ad Exchange
MobileShopTalk, Chuck Martin - Monday, October 20, 2014
Shoppers are about to start receiving highly targeted ads directly from bran ...
- Ezakus Hires 2 To Lead Publisher, Agency Partnerships In US
Real-Time Daily, Tyler Loechner - Friday, October 17, 2014
Ezakus, a predictive targeting tech company, on Friday announced the appointments ...
- It Takes Incisive Planning And Creativity To Make Programmatic Machines Do The Right Thing
London Blog, Sean Hargrave - Thursday, October 16, 2014
It's tempting to think RTB and programmatic are all about machines whizzi ...
- Nexage Announces Mobile Retargeting Support
Real-Time Daily, Tyler Loechner - Wednesday, October 15, 2014
Nexage, a mobile ad exchange, on Wednesday announced it now supports mobi ...
- Demandbase Connects Marketing, Sales Teams With Salesforce App; Receives Funding From Salesforce
Real-Time Daily, Tyler Loechner - Monday, October 13, 2014
Demandbase, a retargeting platform for B2B marketers, on Monday announced it h ...
- Be Warned: Facebook Anonymity Shows Public Is Fed Up With Being Data, Not Customers
London Blog, Sean Hargrave - Thursday, October 9, 2014
The second Facebook begins talking about allowing users to be anonymous, y ...
- Quantcast Acquires Struq, Strengthens Ad Biz
MediaDailyNews, Mark Walsh - Wednesday, October 1, 2014
Quantcast, which is best known for its audience measurement service, has boug ...
- What Programmatic Means For Location-Based Retargeting
Programmatic Insider, Jeremy Ozen - Thursday, October 2, 2014
Abandoned-cart retargeting is one of the most basic types of retargeting, a ...