- Demographic Targeting Is Becoming Less Effective On Social Media
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 16, 2016
Ad targeting and retargeting is driving audience segmenting and advertisers need ...
- Flashtalking Sees Improved Mobile Tracking After Device[9] Acquisition
Real-Time Daily, Felicia Greiff - Tuesday, March 8, 2016
Months after acquiring German ad tech company Device[9], Flashtalking is seeing ...
- Beacons Man Up For The Internet Of Things
Connected Thinking, Chuck Martin - Sunday, March 6, 2016
Beacon business is getting bigger. When beacons first started out a whi ...
- AdRoll Launches SendRoll, An Email Retargeting Product
Around the Net in Real-Time, Tobi Elkin - Thursday, March 3, 2016
Ad tech and retargeting firm AdRoll on Wednesday announced a new produ ...
- Rubicon Exec Doesn't See Ad Blocking As A Threat
Around the Net in Real-Time, Tobi Elkin - Thursday, March 3, 2016
SNL Kagan interviewed Dax Hamman, chief product officer at Rubicon Project ...
- AdRoll Takes On Email Marketing
Email Marketing Daily, Jess Nelson - Thursday, March 3, 2016
AdRoll announced the launch of SendRoll on Wednesday, extending the company's predicti ...