- RTB Is Growing Up
Programmatic Insider, Aaron Doades - Thursday, September 27, 2012
It was recently reported by Parks Associates that real-time bidding (RTB) accoun ...
- What You Need To Know About The Revolutionary Arrival Of RTB/Ad Exchanges
Video Insider, John R. Osborn - Tuesday, September 25, 2012
The past year has seen a revolutionary advance in techniques and t ...
- Retargeting For Retailers
Programmatic Insider, Chris Sukornyk - Thursday, September 20, 2012
Retargeting is a fairly simple concept. The goal is to turn potenti ...
- BrightRoll Exchange Launches RTB For Mobile Video
Online Video Daily, Ross Fadner - Friday, September 14, 2012
BrightRoll on Friday announced that its BrightRoll Exchange now offers real-time biddi ...
- Use An Analytic Approach To Choose An RTB Platform
Programmatic Insider, Michael Kaushansky - Thursday, September 13, 2012
Due to the volume of data transactions between the demand and se ...