- Datonics to Provide Data on SourceKnowledge RTB Platform
Online Video Daily, P.J. Bednarski - Friday, May 31, 2013
SourceKnowledge, the video ad network based in Montreal, will partner with Datoni ...
- Is It Groundhog Day? Why 2013 Should Not Resemble 2012 for Mobile RTB
Programmatic Insider, Anthony Iacovone - Friday, May 31, 2013
We left the recent Mobile Media Upfront with the impression that buye ...
- Taptica Applies Gambler's Math To Mobile Advertising
Real-Time Daily, Tyler Loechner - Friday, May 31, 2013
Taptica, an Israel-based mobile ad platform with U.S. headquarters in San Francisc ...
- The Case Against RTB
Around the Net in Real-Time, Tyler Loechner - Thursday, May 30, 2013
Joe Mohen published an article on Ad Age this morning making t ...
- MoPub Reaches $100 Mil. Revenue Run Rate
Around the Net in Real-Time, Tyler Loechner - Thursday, May 30, 2013
According to TechCrunch, mobile ad exchange MoPub "reached a $100 million reven ...
- Global Expansion Of RTB Will Provide A Needed Spark
RTBlog, Tyler Loechner - Thursday, May 30, 2013
When it comes to real-time advertising technology, I like to think ...
- Real-Time With Google's Scott Spencer On Open Bidder
RTBlog, Tyler Loechner - Wednesday, May 29, 2013
Google recently announced Open Bidder, which allows advertisers to customize real-time biddi ...
- 'NYTimes' More Open To Programmatic Ad Buying
Around the Net In Media, Phyllis Fine - Tuesday, May 28, 2013
"With this month's hire of online ad veteran Matt Prohaska as programmat ...
- Follow the Data: Why RTB is Growing Faster Than You Think
Real-Time Daily, Michael Shehan - Friday, May 24, 2013
Much has been said in the last year about the rise ...
- Big Data Swagga
RTBlog, Tyler Loechner - Friday, May 24, 2013
One thing I noticed during Internet Week, and especially yesterday at OM ...
- RTB Is Gaining Momentum, But What's The Downside?
Programmatic Insider, James Green - Thursday, May 23, 2013
RTB has one thing to thank for its explosive growth: site retargetin ...
- Size Doesn't Matter: Sony Music Partners With 'Boutique' Trading Desk
Real-Time Daily, Tyler Loechner - Thursday, May 23, 2013
Huddled Masses, a "boutique" real-time trading desk, will today announce a partnersh ...
- Viewability And RTB: Notes On The Larger Context
Metrics Insider, Sherrill Mane, Brendan Riordan-Butterworth - Tuesday, May 21, 2013
In a May 8 post, Alex White makes some good points abo ...
- ChoiceStream's Audience Cost Calendar Reinforces Seasonality
Real-Time Daily, Tyler Loechner - Wednesday, May 22, 2013
ChoiceStream, a personalized advertising tech provider, Tuesday released their newest Audience Co ...
- Premium Brand Advertising Can -- And Will -- Be As Easy To Buy As Direct Response
Programmatic Insider, Skip Brand - Tuesday, May 21, 2013
If nothing else, Yahoo's acquisition of Tumblr puts a spotlight directly ...
- Video RTB: Is An Impression An Impression An Impression?
RTBlog, Tyler Loechner - Tuesday, May 21, 2013
On the "Is It Primetime for Video RTB?" panel at OMMA Vid ...
- Google Turns Open Into Real-Time Bids
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 20, 2013
Google last week released a customizable toolkit for building real-time bidding applicatio ...
- The Telegraph's Izlan: RTB Offers More Control
Around the Net in Real-Time, Tyler Loechner - Friday, May 17, 2013
Rubicon Project today release a Q&A with Lara Izlan, head of programmat ...
- The Bid Management Tools Arms Race
Online Media Daily, Ranil Wiratunga - Friday, May 17, 2013
An arms race is a battle with no goal other than ...
- Search Data Creates Dominance
SearchBlog, Laurie Sullivan - Friday, May 17, 2013
Google mines data for future product ideas through connected screens and applicatio ...
- Why Brands Need A DSP
Around the Net in Real-Time, Tyler Loechner - Thursday, May 16, 2013
The Drum reported that at the IAB Mobile Engage conference, Emmett Gean ...
- How To Choose A Real-Time-Bidding Solution
Programmatic Insider, Aaron Doades - Thursday, May 16, 2013
A few years ago, only the most sophisticated companies in the indust ...
- IPG's Campbell Mithun Launches In-House RTB Trading Desk
Real-Time Daily, Tyler Loechner - Thursday, May 16, 2013
After 18 months of piloting, the Compass Point Media unit of Interpublic ...
- Killing Third-Party Cookies Will Not Save Branded Publishers
Online Media Daily, Mark S. Zagorski - Tuesday, May 14, 2013
Programmatic ad buying and selling, with its unique capability to extract t ...
- M. Scott Havens Of The Atlantic On Exponential Growth, Pioneering Native And The Overstated Death Of Display
Programmatic Insider, Skip Brand - Tuesday, May 14, 2013
The original Atlantic Monthly was founded in 1857 and staffed by t ...
- Smaato Adds Pannu As SVP Of Product Strategy
Real-Time Daily, Tyler Loechner - Tuesday, May 14, 2013
Mobile RTB ad exchange Smaato today announced the hiring of Ajitpal Pan ...
- Survey Points To RTB's Growth
Programmatic Insider, Chris Sukornyk - Thursday, May 9, 2013
If anyone is still skeptical about the rise of real-time bidding (RTB ...
- RTB Video - One Among Many?
Around the Net in Real-Time, Tyler Loechner - Wednesday, May 8, 2013
ClickZ asked today whether or not real-time bidding (RTB) is the on ...
- How To Use Viewability To Actually Buy Media
Programmatic Insider, - Wednesday, May 8, 2013
The ad industry has lately cast its site on the topic ...
- RTB - The Missing Link in Brand Display
Real-Time Daily, Christopher Hansen - Wednesday, May 8, 2013
Media is going through remarkable transformations - it has never been mo ...