Tag results for "rtb" for June 2013
- FBX Ads In News Feed Deliver Significantly Higher CTRFacebook Exchange (FBX) retargeting ads that appear within the News Feed h ...
- Varick Adds Programmatic Radio, Second Desk To Partner With TritonIn an interview with RTM Daily earlier this week, Varick Media Management ...
- As Supply Of Demand-Side Rises, Flaws Are Exposed In RTB's Bidding InfrastructureAs the number of brands bidding on online display inventory in t ...
- DSPs And All 'Programmatic Buying' Still Require Too Much Human InputThe whole purpose of DSPs is to wring as much efficiency o ...
- RTB Platforms: New York Stock Exchange Of Mobile AdvertisingIn 1995, automated trading transformed the New York Stock Exchange, and th ...
- Sociomantic To Open Singapore OfficeSociomantic is moving into Southeast Asia by opening up a Singapore offi ...
- Premium Programmatic? Good For The Goose, But Not The Gander"I'm not against programmatic premium per se, but I am opposed ...
- RTB.com Launches, Focus On Mobile Real-Time Bidding RTB.com has officially launched with all eyes on mobile real-time bidding aim ...
- You Can't Solely Rely On Machines"You cannot - not yet - solely rely on a computer ...
- The Culture Question In RTBWhen I joined Sociomantic Labs in late 2012, I was intrigued ...
- Mobile RTB - What's Next?Mobile real-time bidding (RTB) has come on strong over the past ...
- The Problem With 'Programmatic'As a follow-up to my previous article on "The Premise of Programmatic ...
- How To Create Real-Time Video: Five Things Brands Should DoAs apps like Vine and Snapchat take their place alongside Instagram, real-ti ...
- The Case for Programmatic Premium: Why More Publishers Should Be Thinking AutomationPremium programmatic has a major hurdle in its path: publishers are sl ...
- May Segment Data; Interesting Now, Useful LaterPortuguese travel. RVs. Graduate Degrees. What could these three things possibly ha ...
- Rentrak Moves Into RTB Metrics For TVRentrak is moving into the real-time bidding (RTB) arena for TV. T ...
- Programmatic Premium Can't Truly Be Premium Without Considering ContextRTB should be the best thing that ever happened to our industr ...
- Adform: Mobile RTB Spend In Europe Up 275%Mobile real-time bidding (RTB) spend in Europe increased 275% during the fir ...
- Mojiva's Mocean Debuts Ad-Serving Service For AdvertisersMobile ad firm Mojiva will open its Mocean mobile ad-serving platform ...
- Should A Publisher Use Programmatic Ad Tools?I read an article recently suggesting that if you had a dire ...
- Facebook's Latest Status Update: How It Affects RTB Since June 2012, Facebook has made strides in opening up its environme ...
- LiveRail Adds Mobile RTB, Nielsen Online Campaign RatingsAt the Video Publisher Forum in New York City later today, LiveRa ...
- Real-Time With News Limited's Jason BarnesJason Barnes, head of commercial development at News Limited, spoke with R ...
- 'With Transparency Comes Accountability': A Chat With Metamarkets' Michael Driscoll Data, in my book, must deliver actionable insights to help publishers, advertise ...
- Yellowhammer Opens UK OfficeYellowhammer, a real-time bidding (RTB) platform provider, today announced that it h ...
- Russia Needs Data Suppliers For RTB To Take OffAccording to Warc, real-time bidding (RTB) "is set to take off ...
- Think Global, Act Programmatic: GroupM's Xaxis Unveils Market Domination PlanGlobal expansion continues at GroupM unit Xaxis as it moves into Lat ...
- How Advances In Viewability Boost Programmatic BuyingMarketers' biggest challenge has always been reaching the folks who want ...
- Will Need For Transparency Drive Ad Networks Out Of Business?Ad networks have always faced scrutiny in the ad tech world f ...
- Mobile Supply-Side Platform Inneractive Adds Five PartnersReal-time bidding (RTB) has lagged in mobile, but that hasn't stopped mobi ...
