- How RTB Enables Lifestage Marketing
Programmatic Insider, Chris Sukornyk - Thursday, October 17, 2013
We buy different things at different stages of our lives. That's obvio ...
- Accordant Steps Into Audio RTB, Partners With Triton
Real-Time Daily, Tyler Loechner - Thursday, October 17, 2013
Independent media trading desk Accordant Media on Thursday announced a partnership wi ...
- Are You Prepared For Real-Time Creative?
Programmatic Insider, Mario Diez - Wednesday, October 16, 2013
We've all seen the giant billboards that say "Your Ad Here."They represe ...
- Ad Tech: The Return Of The Marketer
RTBlog, Tyler Loechner - Wednesday, October 16, 2013
The first time a MediaPost article used the acronym "RTB" (real-time biddin ...
- NewsCred Delivers Real-Time Branding with Real-Time Content
Programmatic Insider, Skip Brand - Tuesday, October 15, 2013
If content marketing is the biggest trend of the year, NewsCred ...
- How Programmatic Buying & RTB Will Lead to Better Digital Video
Video Insider, Eric Korsh - Tuesday, October 15, 2013
If you're on the creative side of the advertising business, it c ...
- Programmatic Buying Surges, Now Accounts For More Than Half The Online Marketplace
Online Media Daily, Joe Mandese - Monday, October 14, 2013
In what is likely the most detailed analysis of the impact ...
- The Bottom Isn't The Finish Line For RTB
RTBlog, Tyler Loechner - Monday, October 14, 2013
"Your remnant inventory is so remnant, you have to trade it v ...
- How Useful Is All This Ad Tech?
Programmatic Insider, Ash Nashed - Thursday, October 10, 2013
It feels as if everyday there's a story in the trades wi ...
- Everybody Wins With Programmatic Media
Online Spin, Cory Treffiletti - Wednesday, October 9, 2013
A number of people have been asking me lately about the evoluti ...
- BuzzFeed's Anburajan: Amazing Content With Real-Time Data is Game-Changer
Programmatic Insider, Skip Brand - Wednesday, October 9, 2013
I've always been an outspoken advocate for scalable native as the be ...
- AdTheorent's Mobile Tracking Platform Goes Cookieless
Real-Time Daily, Tyler Loechner - Wednesday, October 9, 2013
AdTheorent, an RTB-based mobile ad network, today announced that its Traktion platfo ...
- Started With RTB, Continuing With Programmatic?
Around the Net in Real-Time, Tyler Loechner - Monday, October 7, 2013
Bizcommunity.com today posted an article arguing that media buying is changing, a ...
- Taking The Global Pulse At DMEXCO
Programmatic Insider, Jeff Green - Friday, October 4, 2013
DMEXCO, the annual digital marketing trade show in Cologne, Germany, was t ...
- 47, Or The Number Of Real-Times In Twitter's File
RTBlog, Tyler Loechner - Friday, October 4, 2013
"Real-time" is cited 47 times in Twitter's S-1 filing. You can bu ...
- What Twitter/MoPub Means For Agencies
Around the Net in Real-Time, Tyler Loechner - Thursday, October 3, 2013
Fourth Source on Thursday posted an article exploring what Twitter's acquisition ...
- Publishers Unite: Ad Tech 2.0 Has Officially Arrived
Real-Time Daily, Brad Herman - Thursday, October 3, 2013
It's official. Ad Tech 2.0 is here. And if you needed mo ...
- Ipsos' Steve Kraus: Affluent Are Multichannel; Ergo, Brands Must Be Multichannel
Programmatic Insider, Skip Brand - Tuesday, October 1, 2013
Few people know more about the media consumption habits of America's afflue ...
- Richard Lin Joins Yellowhammer As CFO
Real-Time Daily, Tyler Loechner - Tuesday, October 1, 2013
Real-time bidding (RTB) platform Yellowhammer this week announced the addition of Richa ...
- Montreal Agency Bleublancrouge Partners With AcuityAds For RTB Needs
Real-Time Daily, Tyler Loechner - Tuesday, October 1, 2013
Bleublancrouge, a Montreal-based marketing agency, this week announced a two-year agreement wi ...