Around the Net

Commentary

What Twitter/MoPub Means For Agencies

Fourth Source on Thursday posted an article exploring what Twitter's acquisition of MoPub means for agencies. Fourth Source wrote that the deal "means that digital marketers and agencies [will] have access to a vast mobile inventory with a high degree of targeting."

The article reads: "What is evident, right now, is that agencies need to equip themselves with programmatic expertise. This isn’t just a one-off event: it’s a process whereby they need to start developing relationships with the mobile DSPs that can give them the transparency, efficiency and control to complement the rest of the Twitter-MoPub chain"

Read the whole story at Fourth Source »

1 comment about "What Twitter/MoPub Means For Agencies".
Check to receive email when comments are posted.
  1. Tyler Loechner from MediaPost, October 3, 2013 at 1:07 p.m.

    Here is the link: http://www.fourthsource.com/online-advertising/twitter-mopub-saddle-15942

Next story loading loading..
About the Author

Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.