Tag results for "rtb" for January 2014
- That Awkward Moment When FBX Scrambled Two RTB Companies In One AdTwo ad technology companies that specialize in real-time bidding (RTB) -- Ope ...
- Multiscreen Buying And Measurement To Drive Programmatic Video In 2014Programmatic buying has vaulted to the forefront of digital media in t ...
- Ad Tech Progress Requires Drastic Shift In Agency PrioritiesThe amount of data and intelligence available for programmatic media buying gro ...
- RTB House Expands To UK, IrelandRTB House, a technology agency that develops its own technology for real-ti ...
- Thought Catalog Reveals How Indie Publishers Are Taking Advantage Of RTBReal-time bidding offers indie publishers an efficient way to maximize their reven ...
- Admedo Launches Self-Serve Ad PlatformAdmedo, formely Adizio, on Monday announced the launch of a self-serve onli ...
- Viewable AdsA new year, a new start for display advertising. Since the ri ...
- Natalie Mazer Joins AudienceScience, Places Bet On Hands-On AdvertisersAudienceScience, a digital ad technology company that works directly with brands, ...
- Horizon Turns New Page In Programmatic, Guarantees Ad Is In-View Before Bid Is MadeMost agencies and trading desks say they only want to bid ...
- RTB For Online Video: 'Don't Trust - And Definitely Verify'"[P]rogrammatic buying, although largely understood to be permanent and well-established within t ...
- Who's Minding The Store?Wind back the clock and envision yourself as a digital marketer ...
- PubMatic Partners With Sony Subsidiary, Enters Japanese MarketSell-side platform (SSP) PubMatic on Tuesday announced a partnership with So-net Med ...
- CPXi Gets To Bottom Of Programmatic Creative To Achieve ScaleAs real-time bidding and programmatic media buying become more commonplace in t ...
- Cost To Reach Football Fans On Exchanges Dips; Travelers Still ExpensiveChoiceStream on Monday released the January Cost Calendar, its monthly report ...
- Inventory Available For RTB Grew 35% In 2013; Supply And Demand Evening OutThe growth rate of inventory made available on real-time bidding (RTB) exchang ...
- International Adoption Shrinks U.S. Share Of Global RTB Market From 47% To 31%In just one quarter (Q4 2013), the U.S. saw its share ...
- Acquisio Co-Founder On RTB And Improving Bid ManagementSearch Engine Journal has posted a video interview with Marc Poirier, co-found ...
- 5 Trends That Will Affect Programmatic Marketing In 2014 2013 was kind to programmatic marketing. RTB display alone accounted for 2 ...
- Real, Time - One Whole Year Of ItThe one-year anniversary of RTM Daily and RTBlog passed on Tuesday, a ...
- RTB And The 2016 ElectionBusiness Insider has posted a Q&A with Jeff Green, CEO of T ...
- Using Time In Real-Time: MRC Accredits WebSpectator ProductWebSpectator, a real-time ad exchange that measures a consumer's time spent viewi ...
- RocketFuel's Frankel Sees 2014 As Year Branding Goes ProgrammaticRichard Frankel, RocketFuel's president and co-founder, and I agree on many thing ...
- SeeWhy Launches Ad Manager Tool For Retail, eCommerce MarketersSeeWhy, a retargeting company, on Monday announced the availability of SeeWhy ...
- 'Washington Post' Taps Stevens As Programmatic Advertising ManagerThe "Washington Post" is expected to Monday announce the addition of Roh ...
- Paging Mr. Morgan: Investors Tracking ProgrammaticProgrammatic media-buying has helped marketers be more efficient with their money, a ...
- Review Creative Before Hitting The ExchangesMarketingProfs has posted a "quick how-to guide" for search retargeting, advising markete ...
- Redefining RTB For The New Year2013 was a banner year (pun intended) for programmatic media. Both participan ...
- B2B Marketers Picking Up Automation Trend, 'Old School' Industries Leading The WayIndustries that have relied on "old school" sales and marketing strategies ...
- Putting The Unavoidables To WorkIt's always fascinating just how much unavoidable things like location and t ...
- Federated Media Helps Small Publishers Tap Data In Programmatic World John Battelle, founder/CEO of Federated Media, saw the rise of programmatic comi ...
