- Three Reasons Why Native Advertising Won't Scale For RTB
Programmatic Insider, Ben Plomion - Thursday, February 27, 2014
By now you've probably heard the hype: Native is going programmatic. N ...
- Solving Media Buyers' Flat Earth Syndrome
Real-Time Daily, Mike Zacharski - Thursday, February 27, 2014
Before humans endeavored to sail around the world and find out otherwis ...
- 90% Of Trading Desks Buy Mobile Inventory Via Automation, Ad Spend Set To Double
Real-Time Daily, Tyler Loechner - Wednesday, February 26, 2014
The multi-year "year of mobile" has spilled into 2014, and marketers a ...
- Yandex, Google Partner In RTB Display Ad Deal
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 26, 2014
Google has partnered with Yandex, Russia's largest search engine, in a de ...
- Data And Context for Brand Advertisers Flying Blind Today: Umbel's 'HO' Maycotte
Programmatic Insider, Skip Brand - Tuesday, February 25, 2014
Higinio "HO" Maycotte, CEO and founder of Umbel, a smart data compan ...
- Opera Mediaworks Launches Mobile Ad Exchange
Real-Time Daily, Tyler Loechner - Monday, February 24, 2014
Mobile ad platform Opera Mediaworks on Monday announced the launch of t ...
- The End Of The Rube Goldberg Ad-Tech Stack
Programmatic Insider, Yoav Naveh - Monday, February 24, 2014
Advertisers, publishers and agencies need to reevaluate their ad-serving needs in t ...
- The Anatomy Of The Programmatic Marketplace, Revealed By The Herfindahl Index
RTBlog, Tyler Loechner - Monday, February 24, 2014
Turn, a demand-side platform (DSP), put its team of data scientists ...
- 'NY Times' Eliminates Programmatic Ad Director Job
Around the Net In Media, Phyllis Fine - Thursday, February 20, 2014
The New York Times' first programmatic advertising director, Matt Prohaska, has be ...
- The Time For Transparency In Display Is Now
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 19, 2014
The Drum on Wednesday posted an article titled, "It's clear with RT ...
- Forget CMOs -- Digital's Super Bowl Budgets Are Held By The CFO
Programmatic Insider, Will Doherty - Thursday, February 20, 2014
Everyone in digital wants a nice piece of Super Bowl budget, b ...
- Mobile RTB Platform Opens Office In New York
Real-Time Daily, Tyler Loechner - Wednesday, February 19, 2014
Sonata, a Madrid-based mobile advertising platform that uses real-time bidding (RTB), ...
- TapSense Revenue Up 300% In January
Around the Net in Real-Time, Tyler Loechner - Monday, February 17, 2014
VentureBeat has reported that mobile marketing company TapSense saw a 300% ju ...
- Programmatic Sophistication: OpenX's Cadogan Explains Rapidly Evolving RTB Landscape
Programmatic Insider, Skip Brand - Tuesday, February 18, 2014
Tim Cadogan, CEO of OpenX, has been involved in RTB since i ...
- The Trouble With Legacy Attribution In An RTB World
Programmatic Insider, Lori Dekker - Thursday, February 13, 2014
Most attribution approaches are stuck in the past, based on metrics a ...
- Conde Nast Invests In Programmatic Platform iSocket
Around the Net In Media, Phyllis Fine - Monday, February 10, 2014
Condé Nast is investing in programmatic buying platform iSocket -- a si ...
- Hearst Magazines Sees Huge Opportunity In RTB
Programmatic Insider, Skip Brand - Tuesday, February 11, 2014
RTB is causing a major paradigm shift in how online ads a ...
- Skinected Rebrands As 'ReactX'
Real-Time Daily, Tyler Loechner - Monday, February 10, 2014
Skinected has rebranded as ReactX, the company announced this morning at t ...
- Interpublic Report: It's Time To Shift From Nielsen Ratings To 'Impressions-Based' Trading
Real-Time Daily, Joe Mandese - Tuesday, February 11, 2014
Media-buying biggie Interpublic's Mediabrands is making a case for the local ...
- Holiday Ad Spend Via Mobile RTB Led By Branding
Real-Time Daily, Tyler Loechner - Friday, February 7, 2014
It should come as no surprise that marketers spent 80% more ...
- Financial Services Spend Big For Online Video Following Super Bowl, CPGs Stay The Course
RTBlog, Tyler Loechner - Friday, February 7, 2014
To get people prepped for "tax season" -- or maybe to he ...
- Mobile RTB In 2014: Thoughts From Vivaki, Xaxis Execs
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 5, 2014
Vivaki's Marco Bertozzi, executive managing director EMEA; Xaxis EMEA's Nicky McShane, ...
- Vungle Raises Another $17 Million, Launches Mobile Video Ad Exchange
Mobile Marketing Daily, Mark Walsh - Thursday, February 6, 2014
With the new infusion of capital, the company plans to launch ...
- Ad Tech's Internatn'l Expansion: The Good, Bad & Ugly
Programmatic Insider, James Green - Thursday, February 6, 2014
I've been responsible for helping companies expand internationally before - for produc ...
- Specific Media Guarantees In-View Ads With New Programmatic Offering
Real-Time Daily, Tyler Loechner - Wednesday, February 5, 2014
Specific Media on Wednesday announced the launch of "Programmatic from Specific Media ...
- Airpush, OpenX Launch Private Mobile Ad Exchange
Around the Net in Real-Time, Tyler Loechner - Tuesday, February 4, 2014
Airpush and OpenX this week announced a partnership to launch a n ...
- Is Your Company Using The OODA Loop?
Programmatic Insider, Jimi Smoot - Wednesday, February 5, 2014
As marketers, our battlefield is the marketplace. Taking this idea to hear ...
- Mobile RTB Global Spend Up 466% In 2013, With U.S. Portion Two-Thirds In Q4
Real-Time Daily, Tyler Loechner - Wednesday, February 5, 2014
Mobile real-time bidding (RTB) ad exchange Smaato on Wednesday released its glob ...
- Mobile RTB's 'Right Time' Is Between 7 And 10 PM
RTBlog, Tyler Loechner - Wednesday, February 5, 2014
"RTM Daily" has proven its flexibility once again, as it today stan ...
- Grapeshot Expands Tech Offering, Targets Emerging RTB Markets
Real-Time Daily, Tyler Loechner - Tuesday, February 4, 2014
Grapeshot, a UK-based digital ad technology company, is expected Tuesday to announ ...