- 'Premium' Programmatic's Three Roadblocks
Around the Net in Real-Time, Tyler Loechner - Monday, March 31, 2014
ClickZ has published an article listing three challenges "stand[ing] in the w ...
- The Ins And Outs Of Buying Media Via RTB
Programmatic Insider, James Green - Monday, March 31, 2014
There are many ins and outs of buying media over RTB, whi ...
- VivaKi Bringing 'Native' To AOD Trading Desk
Real-Time Daily, Tyler Loechner - Friday, March 28, 2014
Publicis Groupe's VivaKi on Friday announced it has added native advertising capabiliti ...
- Epom Raises $7 Mil To Enter U.S., Partners With 10 DSPs
Real-Time Daily, Tyler Loechner - Monday, March 31, 2014
Epom, a Ukraine-based ad management platform, recently announced it has acquired ...
- Grapeshot Raises $3.3 Million, Plans To Hire 6 In NY Office
Real-Time Daily, Tyler Loechner - Friday, March 28, 2014
Grapeshot, a UK-based digital ad tech company, on Friday announced it h ...
- Mobile Ad Tech's Dirty Secret: Your Campaigns Run On Performance & Premium Without You Knowing
Programmatic Insider, Roi Chobadi - Thursday, March 27, 2014
Mobile advertisers have it all wrong. They think real-time bidding (RTB) ...
- ReactX Gives Buyers Access To 'High Impact, Custom' Ads Via RTB
Real-Time Daily, Tyler Loechner - Wednesday, March 26, 2014
Ad platform ReactX on Wednesday announced the launch of a new platfo ...
- Demandbase Raises $15 Million
Around the Net in Real-Time, Tyler Loechner - Monday, March 24, 2014
Demandbase, a retargeting platform for B2B marketers, this week announced it h ...
- Trademob Taps Genzlinger As CEO
Real-Time Daily, Tyler Loechner - Monday, March 24, 2014
Trademob GmbH, a mobile app marketing company with a real-time bidding (RT ...
- Direct, Upfront and Guaranteed: Navigating the Inventory Landscape
Real-Time Daily, Joshua Koran - Friday, March 21, 2014
Both buyers and sellers are rapidly adopting marketing technology to enable programmat ...
- Window to Premium Programmatic to Open
Programmatic Insider, Skip Brand - Friday, March 21, 2014
For once, online advertising has the opportunity to beat television ads. T ...
- Denver-Based Startup Raises $1.8 Million, Launches RTB Platform
Real-Time Daily, Tyler Loechner - Wednesday, March 19, 2014
Choozle, a 2-year-old ad platform headquartered in Denver, on Wednesday announced ...
- Forget Millennials, Gen X And Baby Boomers Driving Auto Ads
RTBlog, Tyler Loechner - Thursday, March 20, 2014
RadiumOne, a demand-side platform (DSP), has found that people ages 45-54 a ...
- ChargeAds Unveils New DSP For Medium, Large Agencies
Real-Time Daily, Tyler Loechner - Tuesday, March 18, 2014
ChargeAds, an ad technology provider that was founded in 2012, this we ...
- Are Marketers Ready For The Age Of 'Peak Cookie'?
Programmatic Insider, Will Doherty - Tuesday, March 18, 2014
If you pay attention to the news (or the gas pumps) you' ...
- TapSense Opens Doors For Native Mobile Ads, Includes RTB
Real-Time Daily, Tyler Loechner - Monday, March 17, 2014
Mobile ad platform TapSense on Tuesday announced it has added the abili ...
- Native Ads, RTB & The 'Bounce Effect'
Online Media Daily Europe, Lindsay O'Gorman - Monday, March 17, 2014
If we get the nuts and bolts sorted by focussing on developi ...
- The Six Hours Between Programmatic and Real Time
Programmatic Insider, Ted Yang - Monday, March 17, 2014
A lot can happen in six hours: You can fly from o ...
- Innity Taps Google, Turn For RTB Sales
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 12, 2014
Innity, a digital media network and tech provider for Southeast Asia, h ...
- The Power Of People In Programmatic
Programmatic Insider, Jeff Kaldahl - Thursday, March 13, 2014
If you're new to real-time bidding (RTB) and programmatic marketing, it c ...
- RTB Spend In EU Up 366% In 2013
Real-Time Daily, Tyler Loechner - Wednesday, March 12, 2014
European advertisers spent 366% more on ads delivered via real-time bidding (RT ...
- The Definition Of Insanity -- Or, Manual Practices In The Agency Business
Online Spin, Cory Treffiletti - Wednesday, March 12, 2014
Albert Einstein once said the definition of insanity is "doing the sa ...
- What Factors Are Influencing Programmatic's Growth?
Programmatic Insider, James Green - Tuesday, March 11, 2014
MAGNA GLOBAL recently shared forecasts indicating massive investments in both RTB a ...
- RTB Ads Lead To Twice As Many Click-Throughs Overseas
Real-Time Daily, Tyler Loechner - Friday, March 7, 2014
Overseas, Russia touts the highest click-through rate for ads served via real-ti ...
- Bridging Programmatic Buying With Video Content
Video Insider, Jeremy Ozen - Monday, March 10, 2014
Think about video ad buying: it's usually coordinated through a buyer wi ...
- Native 'More Complex Than First Imagined'
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 5, 2014
The Guardian has posted an article exploring the topic of native advertisi ...
- Five Best Practices For Mobile Programmatic Campaigns
Programmatic Insider, Adam Soroca - Thursday, March 6, 2014
Programmatic advertising is sweeping the digital landscape. While it's long been ...
- VivaKi Search Catches Automation Bug
SearchBlog, Laurie Sullivan - Thursday, March 6, 2014
Search engine marketing automated bids and programmatic ad buying: think of t ...
- Moasis Goes 'Hyper-Local' With Mobile Marketing Platform
Real-Time Daily, Tyler Loechner - Wednesday, March 5, 2014
Moasis is fine-tuning its mobile marketing platform to turn "local" into "hyper-local ...
- CRM Data Battles Telecom Churn
Online Media Daily Europe, Mendel Senf - Tuesday, March 4, 2014
One of my Dutch compatriots has recently relocated from London to ...