- Adelphic Mobile Taps IXI For Financial Data For Targeting
Real-Time Daily, Tyler Loechner - Thursday, May 29, 2014
Data provider IXI Services on Thursday announced it has partnered with Adelph ...
- InMobi Partners With Rubicon To Launch Mobile Native Ad Exchange
Real-Time Daily, Tyler Loechner - Thursday, May 29, 2014
Mobile ad network InMobi on Thursday announced it has launched a programmat ...
- Mobile Passion Is Priceless For Programmatic
Programmatic Insider, Skip Brand - Wednesday, May 28, 2014
In the 20-year-old-plus search and display digital media industry today, video h ...
- In Programmatic Integration, The Buyers Are In Front -- Again
Programmatic Insider, Matt Prohaska - Friday, May 23, 2014
A recent trend has prompted me to preemptively say I was wro ...
- Programmatic Internet Of Things Right Around The Corner
Programmatic Insider, Skip Brand - Thursday, May 22, 2014
Big data's potential for programmatic advertising, if utilized in milliseconds, will all ...
- Programmatic Video Marching To 'Full RTB'
Around the Net in Real-Time, Tyler Loechner - Monday, May 19, 2014
Beet.TV has posted a video featuring Marco Bertozzi, VivaKi's EMEA president ...
- Picking A Lane In The Programmatic Marketplace
Programmatic Insider, Dean Vegliante - Monday, May 19, 2014
We've all seen it: the rampant self-identification and re-identification that goes ...
- CPM On Mobile Private Exchange 213% Higher Than Public
Real-Time Daily, Tyler Loechner - Thursday, May 15, 2014
Quality inventory is the holy grail for marketers using real-time bidding (RTB ...
- Nothing In Life Is Guaranteed -- Except Media
Publishing Insider, Jeremy Hlavacek - Thursday, May 15, 2014
The current programmatic market is large and still growing rapidly, even aft ...
- Rubicon Announces Q1 Results, Stock Jumps Over 10%
Real-Time Daily, Tyler Loechner - Wednesday, May 14, 2014
Rubicon Project on Tuesday announced its Q1 2014 financial results, boasting $ ...
- 200 Milliseconds: Life of a Programmatic RTB Ad Impression
Programmatic Insider, Bill Lederer - Tuesday, May 13, 2014
Two hundred milliseconds. Two hundred thousandths of a second. The equivalent ...
- engage:BDR Enters Cross-Device Targeting Across Households, Desktop And Mobile Devices
MediaDailyNews, Laurie Sullivan - Monday, May 12, 2014
engage:BDR is rolling out in beta a platform that provides cross-device targeti ...
- Programmatic People: Who They Are And Why They Matter
Programmatic Insider, Jeff Kaldahl - Tuesday, May 13, 2014
Programmatic advertising involves a lot of advanced technology and artificial intelligence. ...
- Multi-Touch Attribution Makes Its Case; Brazil Now No. 2 In RTB Marketshare
RTBlog, Tyler Loechner - Tuesday, May 13, 2014
The U.S. still accounts for 32% of the global RTB market (bas ...
- Flurry Launches New SDK For Mobile Video Ads
Mobile Marketing Daily, Tyler Loechner - Monday, May 12, 2014
App advertising and analytics provider Flurry on Monday announced a new S ...
- If You Built The Machine, How Can You Blame It?
Online Media Daily, George Simpson - Friday, May 9, 2014
In one of yesterday's two daily e-blasts from The Drum, the self-proclaim ...
- The Age Of Automation
Programmatic Insider, James Green - Thursday, May 8, 2014
Automation is the name of the game. For the marketing industry, automat ...
- Publishers Using First-Party Data To Make Real-Time More Real-Time
RTBlog, Tyler Loechner - Thursday, May 8, 2014
Real-time bidding (RTB) is all about "reaching the right consumer, with t ...
- How Finance Advertisers Are Taking Advantage Of Programmatic
Programmatic Insider, Skip Brand - Wednesday, May 7, 2014
Programmatic now delivers more than 33% of financial ads, according to t ...
- Can Programmatic Benefit From Some Vertical-Specific TLC?
Programmatic Insider, Ben Maitland - Tuesday, May 6, 2014
While programmatic has quickly become an important term in many marketers' digit ...
- Slow Progress For Ad Quality On Exchanges
Real-Time Daily, Tyler Loechner - Monday, May 5, 2014
Ad viewability may be one of the most important issues for digit ...
- Pre-Roll Available For RTB Up 63% In Q1
Real-Time Daily, Tyler Loechner - Monday, May 5, 2014
The amount of pre-roll video ad slots available through supply-side platforms (SSP ...
- Real-Time With SiteScout's Matt Sauls On Programmatic Advertising
RTBlog, Tyler Loechner - Monday, May 5, 2014
Programmatic ad buying is slowly being used for more "premium" ad buy ...
- Jack Kerouac is Alive and Well With Programmatic Travel Advertising (PTA)
Programmatic Insider, Skip Brand - Thursday, May 1, 2014
Jack Kerouac said, "The road is life!" Now programmatic is the li ...