- Long Tail, Short Snout: A Twice-Sold Tale
Audience Buying Insider, Mitch Oscar - Friday, May 29, 2015
Chris Anderson's tome, "The Long Tail: Why the Future of Business ...
- AppLift Acquires Mobile DSP Bidstalk
Real-Time Daily, Tyler Loechner - Thursday, May 28, 2015
AppLift, a mobile app marketing platform, on Thursday announced it has acquir ...
- Why Doesn't My PMP Work?
Programmatic Insider, Brian Nadres - Tuesday, May 26, 2015
PMPs bring us closer to the vision of programmatic media: bidding ...
- AdRoll Updates Bidding Algorithm, Claims Viewability Jumps 37%
Real-Time Daily, Tyler Loechner - Wednesday, May 20, 2015
AdRoll, a retargeting firm, on Wednesday announced a new version of i ...
- 'The Flash Boys' Guide To Programmatic Deal-Making
Programmatic Insider, Chris Stark - Tuesday, May 19, 2015
In our ongoing push to improve the collective understanding of our industr ...
- 'Malware Score' Comes To Pixalate's RTB Seller Index; OpenX Tops Google
RTBlog, Tyler Loechner - Tuesday, May 19, 2015
Pixalate, a real-time analytics platform, on Tuesday released the latest edition ...
- Programmatic Media Can Transform Local Marketing
Programmatic Insider, Matthew Greitzer - Friday, May 15, 2015
Brick-and-mortar retailers, franchises, dealer associations and many other national marketers with localiz ...
- How Programmatic Can Amplify Your TV Buys
Audience Buying Insider, Larry Shender - Friday, May 15, 2015
Programmatic buying can be used to extend TV audiences to improve ...
- Why It's Time to Step On The Scale
Programmatic Insider, James Green - Tuesday, May 12, 2015
Although we're only in Q2 of 2015, we're already seeing a tre ...
- Weve To Focus On Programmatic And Beacons
Around the Net In MAD London, Sean Hargrave - Wednesday, May 6, 2015
Weve will increase its focus on areas such as beacon technology, da ...
- Ad Server Adzerk Expands To Programmatic With SSP Launch, Plugs Into Index Exchange
Real-Time Daily, Tyler Loechner - Tuesday, May 5, 2015
Adzerk, an ad serving platform, is expanding to support programmatic trading, t ...
- Gravity4 Buys adX Search To Take On Oracle, Salesforce
Real-Time Daily, Tyler Loechner - Monday, May 4, 2015
San Francisco-based marketing firm Gravity4 on Monday announced the acquisition of a ...
- Digilant Taps Integral For Pre-Bid Measurement Tech
Real-Time Daily, Tyler Loechner - Monday, May 4, 2015
Taking a step toward facilitating more "quality" ad-buying though its platform, programmat ...
- The View From Here
Programmatic Insider, Bill Day - Monday, May 4, 2015
Is there a more debated topic in advertising today than viewability? ...
- Moneyball 2.0
Audience Buying Insider, Justin Evans - Friday, May 1, 2015
Welcome to a world of multiple exchanges, complex algorithms, confusing jargon, aggressi ...
- Who Will Be Crowned King In The Evolving Video Media World?
Video Insider, Alvin Bowles - Friday, May 1, 2015
This is arguably the most competitive time in the world of short-fo ...