• by Tyler Loechner  @mp_tyler, May 4, 2015

Taking a step toward facilitating more “quality” ad-buying though its platform, programmatic media-buying company Digilant on Monday announced a partnership with Integral Ad Science, a media measurement firm.

As a result of the partnership, Integral’s pre-bid technology -- which analyzes viewability, brand safety and fraudulent traffic risks prior to placing a bid in a programmatic exchange -- will be integrated into Digilant’s platform.

The partnership comes “as viewability and fraud continue to be major issues in the digital advertising space,” stated Kim Riedell, Digilant’s SVP of product and marketing.