- OpenX Aims To Optimize The Use Of Multiple Header Partners
Around the Net in Real-Time, Tobi Elkin - Friday, March 25, 2016
Beet.TV reports that OpenX hopes its new Meta offering will clean ...
- Moving Header Bidding To The Server Side Reduces Latency
RTBlog, Tobi Elkin - Friday, March 25, 2016
More publishers are getting religion with respect to header bidding, which giv ...
- It's All In The Header Tag
RTBlog, Tobi Elkin - Thursday, March 24, 2016
Header bidding is picking up steam among publishers--at least among the on ...
- The Vilification Of Ad Networks: Fair or Not?
Real-Time Daily, Loren Wilson - Friday, March 18, 2016
Recently, AppNexus and LiveRail made headlines announcing they were excluding ad networ ...
- Spongecell's CEO On Programmatic Creative And IoT
Real-Time Daily, Felicia Greiff - Thursday, March 3, 2016
Creative hasn't kept pace with the evolution of the advertising landscape ...
- Back To The Future: Bringing Context To Behavioral Targeting
Digital News Daily, Greg Pritchard - Wednesday, March 2, 2016
Every morning when I get to work, I browse the trade headlin ...