- LinkedIn Launches Programmatic Buying
Real-Time Daily, Tobi Elkin - Tuesday, June 28, 2016
LinkedIn on Tuesday announced the launch of programmatic buying to make ...
- Political Dollars Will Be Directed To PMPs Vs. Programmatic Guaranteed
Around the Net in Real-Time, Tobi Elkin - Friday, June 17, 2016
Michelle DeVine, programmatic sales manager at Vox Media, told Portada that th ...
- Rising Q1 Programmatic Video Inventory; Higher Pricing
Television News Daily, Wayne Friedman - Thursday, June 16, 2016
More programmatic digital video inventory was made available, with cost per thousan ...
- Taboola Partners With AppNexus To Integrate Real-Time Bidding On Native Advertising
Real-Time Daily, Tobi Elkin - Wednesday, June 15, 2016
Content discovery platform Taboola on Wednesday announced a native advertising real-time biddi ...
- Shift of Real-Time Bidding Ads To Mobile Web Will Drive U.S. RTB Market Till 2020
Around the Net in Real-Time, Tobi Elkin - Monday, June 13, 2016
A study by tech researcher Technavio projects that the real-time bidding (RT ...
- A World Of Walled Gardens: The Demise of Facebook Exchange
Real-Time Daily, Gar Smyth - Friday, June 10, 2016
Why do Facebook and other media giants choose to become "walled"? ...
- Real-Time Optimization: Major Disrupter In Advertising World
Real-Time Daily, Yann AïtBachir - Thursday, June 9, 2016
The advent of digital advertising technologies, including real-time bidding and programmatic buyin ...
- Standards For Auction Pricing Are Needed. What's The Answer?
RTBlog, Tobi Elkin - Monday, June 6, 2016
Programmatic approaches to media are quickly becoming the norm. Yet auction prici ...