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Results for sampling
Heineken Light Tastes Great, But Not On TV
Marketing Daily, Aaron Baar - Thursday, July 17, 2014
Heineken takes direct aim at the regulations placed on beer advertising with ...
Mission EnduraCool Takes Off Heat With Summer Tour
Marketing Daily, Karl Greenberg - Wednesday, July 9, 2014
At each stop, the company is touting EnduraCool by talking about heat ...
The End Of Unmeasurable Marketing
Marketing Daily, David Grisim - Tuesday, June 10, 2014
Product sampling is being transformed by an approach called "smart sampling" that ...
Blake Shelton, Pepsi's New Ambassador, On CMT Awards
Marketing Daily, Karlene Lukovitz - Wednesday, June 4, 2014
Leading up to Shelton's CMT Music Awards performance, Pepsi surprised 24 fans ...
Fiat Back With Jones Soda; Photos Wanted
Marketing Daily, Karl Greenberg - Wednesday, June 4, 2014
The campaign lets people submit photos or "selfies" to #jonesinforaFiat500 for chances ...
Malibu Launches Summer Campaign, OneRepublic Tour
Marketing Daily, Karlene Lukovitz - Thursday, May 22, 2014
Digital marketing efforts are running on Vevo and Live Nation, among other ...
Fruit Vines Bites Launch Uses TV, Mobile Tour, Social
Marketing Daily, Karlene Lukovitz - Wednesday, May 21, 2014
The campaign also includes a mobile sampling tour, in partnership with CBS ...
Birchbox Takes Beauty Message To TV
Marketing Daily, Sarah Mahoney - Wednesday, May 14, 2014
With its latest expansion efforts, including opening a physical store, acquiring a ...
Pizza Hut Teams With Blake Shelton On BBQ Pizzas
Marketing Daily, Karlene Lukovitz - Tuesday, May 13, 2014
To promote the line, select Pizza Huts in high-traffic areas of the ...
Co-Owner Timberlake Stars In Sauza 901 Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 6, 2014
Of course, the brand's biggest marketing advantage is the ability to leverage ...
Kimberly-Clark's U By Kotex Saves The Undies
Marketing Daily, Karl Greenberg - Tuesday, May 6, 2014
The campaign includes a 30-second spot in which a veritable ticker-tape parade ...
Terra Chips' Indie Film Backing Paying Off
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Terra Chips is realizing significant positive exposure with Millennials and other key ...
Kimberly-Clark Launches Campaign For Poise Microliner
Marketing Daily, Karl Greenberg - Saturday, April 12, 2014
The brand is backing the product with a campaign using the SAM ...
Free Socks? For Thorlos, Sampling Beats Advertising
Marketing Daily, Sarah Mahoney - Friday, April 11, 2014
"We do very little advertising," says Jeff Lawson, director of marketing for ...
Wheat Thins Popped Makes Airy TV Debut
Marketing Daily, Karlene Lukovitz - Monday, April 7, 2014
The launch campaign for Wheat Thins Popped includes a humorous TV spot ...
Pure Leaf, Food & Wine Support Local Food Movement
Marketing Daily, Karlene Lukovitz - Monday, March 24, 2014
Through July, Pure Leaf will be the exclusive sponsor of the Grow ...
Dole Squish'ems Teams With Soccer's Chastain, AYSO
Marketing Daily, Karlene Lukovitz - Tuesday, March 18, 2014
Dole Fruit Squish'ems, launched in the U.S. in January 2013, has built ...
Birds Eye's Recipe Ready In TV Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 10, 2014
The spots illustrate the convenience benefits of the pre-sliced/pre-diced products, which come ...
Mondelez, Prehype Launch Social, Sampling Platforms
Marketing Daily, Karlene Lukovitz - Tuesday, March 4, 2014
The platforms came out of the second stage of Mondelez's Mobile Futures ...
On Instagram, Calvin Gives Undies A Selfie Twist
Marketing Daily, Sarah Mahoney - Tuesday, February 18, 2014
For all those who have been fretting that there just aren't enough ...
GoGo SqueeZ Launches First National Media Program
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
The brand campaign includes 30- and 15-second TV spots airing on networks ...
Edge Solves Guys' Biggest Irritations
Marketing Daily, Aaron Baar - Monday, November 4, 2013
Following up on a 2010 effort, the company relaunched its "Anti-Irritation Campaign," ...
Nesquik Teams With Boys & Girls Clubs
Marketing Daily, Karlene Lukovitz - Tuesday, October 22, 2013
The programs, which reinforce the importance of kids engaging in fun, physical ...
ConAgra, Kraft Expand Marketing Partnerships
Marketing Daily, Karlene Lukovitz - Tuesday, October 8, 2013
In a rare, ongoing partnership between two major food makers, ConAgra Food's ...
New Truvia Campaign Includes Money-Back Guarantee
Marketing Daily, Karlene Lukovitz - Friday, September 27, 2013
The campaign asks consumers to share how and when they made the ...
Terra Chips Partners With Indie Filmmakers
Marketing Daily, Karlene Lukovitz - Wednesday, September 25, 2013
Hain Celestial's Terra Chips has formed an unusual partnership with the makers ...
Mrs. Dash Targets Young Families
Marketing Daily, Karlene Lukovitz - Monday, August 26, 2013
No-salt seasonings brand Mrs. Dash is employing sampling at football games and ...
Kernel Season's Refreshes Packaging, Marketing
Marketing Daily, Karlene Lukovitz - Tuesday, August 13, 2013
Kernel Season's, launched in 2000, has become the U.S.'s #1 popcorn-seasoning brand. ...
Definitive Technology Links With Legend
Marketing Daily, Aaron Baar - Tuesday, August 6, 2013
Singer/songwriter John Legend will appear in advertising and other promotional avenues promoting ...
New Dust Cutter Lemonades Stress Authentic Origins
Marketing Daily, Karlene Lukovitz - Wednesday, July 24, 2013
Even in today's crowded, intensely competitive beverages category, the occasional new brand ...
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