Punching Above Your Weight: Popchips' Contender Story
- November 19, 2018
The
Challenge
Popchips is a small brand in a big pond of snacking, where it is easy to get lost. It’s always looking to punch above its weight, going up against the likes of Frito-Lay in the $20 billion snack category.
It is also operating in the space between dull-tasting …
